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José Carlos del Ama is associate professor at Central Connecticut State Univertsity. Other stepstones of his academic career: University of Connecticut, Johannes Gutenberg Universität Mainz (Germany), Universidad de Navarra (Spain). PhD Johannes-Gutenberg Universität Mainz, Germany, Institut für Publizistik: Degree in Communication Sciences Dissertation: Honor and Public Opinion. MAGNA *** LAUDE. MA Universidad Complutense, Madrid, Spain,1982-1987 Facultad de Ciencias de la Información. Honra y opinion e...

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José Carlos del Ama is associate professor at Central Connecticut State Univertsity. Other stepstones of his academic career: University of Connecticut, Johannes Gutenberg Universität Mainz (Germany), Universidad de Navarra (Spain). PhD Johannes-Gutenberg Universität Mainz, Germany, Institut für Publizistik: Degree in Communication Sciences Dissertation: Honor and Public Opinion. MAGNA *** LAUDE. MA Universidad Complutense, Madrid, Spain,1982-1987 Facultad de Ciencias de la Información. Honra y opinion e...

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dealamaspin.org | delamaspin.org Reviews

https://delamaspin.org

José Carlos del Ama is associate professor at Central Connecticut State Univertsity. Other stepstones of his academic career: University of Connecticut, Johannes Gutenberg Universität Mainz (Germany), Universidad de Navarra (Spain). PhD Johannes-Gutenberg Universität Mainz, Germany, Institut für Publizistik: Degree in Communication Sciences Dissertation: Honor and Public Opinion. MAGNA *** LAUDE. MA Universidad Complutense, Madrid, Spain,1982-1987 Facultad de Ciencias de la Información. Honra y opinion e...

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delamaspin.org

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Untitled Document

http://www.delamaspin.org/PR5.html

Information is always the key to develop communication campaigns and design persuasive messages. Thus, the PR professional activity heavily relies on research. I have familiarized myself with the most relevant quantitative and qualitative research methodologies used in public relations. Special emphasis in this field is the use of both research methods to identify opinion leaders, as well as to detect attitudes and values of our target audiences.

2

Untitled Document

http://www.delamaspin.org/pub1.html

Honor and Public Opinion. Aachen: Shaker Verlag, 2001. That seems to have been the destiny of honor. Nevertheless, the conclusions of our analysis make evident the weakness of this hypothesis. At the same time, they serve as basis for future empirical research about the contemporary reality of honor.

3

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http://www.delamaspin.org/pub2.html

PR: Historical Classics and Contemporary Masterpieces.

4

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http://www.delamaspin.org/PO.html

Walter Lippmann, in his 1925 classic, refers to the phenomenon public opinion as a phantom. He does not question with this name its existence, let alone its power. Public opinion can be compared with a phantom because it is impossible to apprehend and always appears in different ways - with different skins, as Elisabeth Noelle-Neumann put it.

5

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http://www.delamaspin.org/PO1.html

Public Opinion in Literature. Public Opinion in Literature is the title of the legendary series of Elisabeth Noelle-Neumann’ seminars at the Johannes Gutenberg-Universität in Mainz (Germany). I became attracted to this interesting approach visiting those seminars during my study time in Germany. Later on, while writing my dissertation under her mentorship, I had the opportunity to help Prof. Noelle-Neumann in the preparation and direction of this landmark at the German academia.

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