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Dell Richards PR Blog: Why PR has more value than advertising

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Monday, March 23, 2015. Why PR has more value than advertising. When businesses advertise, they get to say what they want when they want it. While some outlets will run releases word-for-word, when using PR, businesses have to rely on the media itself to tell their story with public relations. Because it’s harder to get and it isn’t paid for directly, publicity has a higher value than advertising. A news story that runs for 17 seconds on local TV with an audience of 112,359 has a publicity value of $4,250.

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Dell Richards PR Blog: May 2015

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Tuesday, May 19, 2015. Trends and timeliness can make or break press releases. Trends and breaking news always affect the response of the media to a press release. If you can hitch your press release to a current trend, that helps. Because of the drought, releases about water are relevant now. Once the drought ends and we’re in flood mode, drought stories won’t fly. If major news is breaking, don’t waste time sending a press release to anyone. Every interview we had was pre-empted.

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Dell Richards PR Blog: February 2015

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Wednesday, February 25, 2015. Publicity raises website traffic. Getting media coverage is one of the best ways to raise website traffic. Not only is the story seen, heard and read by people, but the story usually is uploaded to the media’s website, which gets an enormous number of hits daily. In January, Brian Witherell, “Antiques Roadshow” appraiser and Witherell’s COO, had their first live, Sacramento auction. KCRA 3, Inside Publication and East Sacramento News. Labels: Dell Richards Publicity.

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Dell Richards PR Blog: June 2015

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Wednesday, June 24, 2015. Writing mistakes to avoid. Do you make these common mistakes when writing? If so, think twice next time. Mix metaphors: “It sticks out like a sore foot” doesn’t cut it. Randomly capitalize: Since this is very common in advertising copy, people think they can capitalize any important word. Capitalize only proper names of people, places, organizations and a few things. Capitalize titles only capitalize before. The name, not after. Subscribe to: Posts (Atom).

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Dell Richards PR Blog: October 2014

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Wednesday, October 22, 2014. Planning an event for maximum PR. The later you contact a publicist when planning an event, the fewer media outlets you can get. Local print magazines often need information at least three months in advance, sometimes more. Even monthly or weekly tabloids usually have a two-month lead time. If possible, plan the location or a connection to a location that is in a monthly or weekly newspaper circulation area. Subscribe to: Posts (Atom). View my complete profile.

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Dell Richards PR Blog: How to handle a negative review

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Wednesday, April 22, 2015. How to handle a negative review. Nearly a quarter of small and mid-size businesses monitor reviews. Some use Brandify, a free service launched by Microsoft, paid reputation management companies or Google searches to show Yelp, Angie’s List and other major sites. Because dissatisfied customers tend to tell more people than satisfied ones do, getting a negative review can be hard. Use complaints for quality control. For more information, contact us at. View my complete profile.

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Dell Richards PR Blog: July 2015

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Tuesday, July 14, 2015. Articles last a long time. On April 30, 2010, we published an article for a client that manufactures hand-washing monitors about the health problems that come up in restaurants without them. It was short, to-the-point and had a catchy title. We told the client they could expect people to read it for a year or so. Even we were surprised at the results. Last month, views finally stopped, topping out at 1,152. Opens - Last 30 Days. Total Open Counts: 1152. Subscribe to: Posts (Atom).

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Dell Richards PR Blog: June 2014

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Wednesday, June 25, 2014. Branding continuity creates a powerful tool. Twitter recently added a large masthead. As a result of working with that, we started to play with the images used in our branding. We ended up pulling the logo out of the inset and uploaded one of the website photos to our Facebook page. We also uploaded that photo to the profile for LinkedIn and other social media. This small change gave the brand a huge lift emotionally. Because it is so important, e. Subscribe to: Posts (Atom).

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Dell Richards PR Blog: January 2015

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Friday, January 16, 2015. Working with award-winning journalist pays off. When Mutual Housing California broke ground on their latest development, Stephen Magagnini, an award-winning journalist from The Sacramento Bee, had questions about the farmworker housing. We gladly answered the questions about the need for housing, the funding, the documentation of legal status and more. But, we also needed a story: “Tell me a story; tell me a story that moves me,” the reporter said. For more information on Dell R...