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DEMYSTIFYING CUSTOMER BEHAVIOR ANALYTICS

This blog is intended to be a forum to discuss everything related to customer behavior analysis. It integrates 3 different perspectives - Business perspective - Statistical perspective - Customer data perspective

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DEMYSTIFYING CUSTOMER BEHAVIOR ANALYTICS | derickoncustomeranalytics.blogspot.com Reviews
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This blog is intended to be a forum to discuss everything related to customer behavior analysis. It integrates 3 different perspectives - Business perspective - Statistical perspective - Customer data perspective
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DEMYSTIFYING CUSTOMER BEHAVIOR ANALYTICS | derickoncustomeranalytics.blogspot.com Reviews

https://derickoncustomeranalytics.blogspot.com

This blog is intended to be a forum to discuss everything related to customer behavior analysis. It integrates 3 different perspectives - Business perspective - Statistical perspective - Customer data perspective

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derickoncustomeranalytics.blogspot.com derickoncustomeranalytics.blogspot.com
1

DEMYSTIFYING CUSTOMER BEHAVIOR ANALYTICS: Monetizing from customer analytics in Travel industry

http://derickoncustomeranalytics.blogspot.com/2009/06/monetizing-from-customer-analytics-in.html

Friday, June 19, 2009. Monetizing from customer analytics in Travel industry. Every time you go to a travel agent to book a ticket on a flight, there are 2 broad kinds of transactions which are generated. Search request and response transactions. While most travel organizations have mined their booking transactions data, not many insights have been juiced out of the search patterns for air booking transactions. Another scenario consists of segmenting agents based on price conscious search versus value co...

2

DEMYSTIFYING CUSTOMER BEHAVIOR ANALYTICS: April 2011

http://derickoncustomeranalytics.blogspot.com/2011_04_01_archive.html

Sunday, April 17, 2011. Step by step process to surface customer behavior predictors. One of the most important tasks in trying to model customer behavior is to precisely zero in on predictors which influence a behavioral outcome using advanced analytical models. For example, in the insurance industry, a company might want to identify the top five influence levers that determine whether or not a policyholder would cancel his policy. Some questions that arise are:. Posted by Derick Jose.

3

DEMYSTIFYING CUSTOMER BEHAVIOR ANALYTICS: January 2009

http://derickoncustomeranalytics.blogspot.com/2009_01_01_archive.html

Monday, January 5, 2009. New product engagement analytics - Input Data points to analyze. What are some of the input data points which can be leveraged to analyze the degree of engagement consumers have with the new product? Anonymous users engagement data. Event type ( Price checked, Feature configured, gif enlarged etc ). Registered user engagement data. Event type ( Clicked to enlarge, Price checked, Feature configured like color etc ). Blog / User comments structure. Of blogs about the product. 5) Wh...

4

DEMYSTIFYING CUSTOMER BEHAVIOR ANALYTICS: Differentiated actions on customer behavior

http://derickoncustomeranalytics.blogspot.com/2009/06/differentiated-actions-on-customer.html

Wednesday, June 24, 2009. Differentiated actions on customer behavior. One of the simplest steps most oth can do is to segment their customers behavior data ( purchase, payments, claims, complaints, clickstream behavior etc )to find out what natural groupings exist and how this can be leveraged to drive segment specific interventions. In the context of customers behavior segmentation a lot has been discussed around. A) CUSTOMER DATA DIMENSION : Experiences in the quality of the input customer data. Here ...

5

DEMYSTIFYING CUSTOMER BEHAVIOR ANALYTICS: December 2008

http://derickoncustomeranalytics.blogspot.com/2008_12_01_archive.html

Wednesday, December 31, 2008. What are the sources of data to do customer analytics in retail industry? Here are some data inputs which can be leveraged to "juice" insights from transactional data. 1 Point of sales systems. Transaction type ( sale / return ). Number of items shopped. Loyalty card number ( optional ). Store area in square feet. Number of floors in the store. Posted by Derick Jose. Which are the right variables to segment loyalty card holders in retail industry? 1 Customer Purchase Recency.

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DEMYSTIFYING CUSTOMER BEHAVIOR ANALYTICS

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