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Kontenthaus Kontent Insider - Content Marketing News

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A short guide to LinkedIn for event marketers. LinkedIn is the world’s biggest social platform for professionals and an excellent tool for B2B marketers. However, we have met very few marketers who truly understand how to unleash the power of LinkedIn. Here is our five-step guide for event marketers on how to rocket-fuel your campaign at a ridiculously low cost. The events industry has an opportunity to fly. It’s better to do no content than bad content. Is nobody reading you content? Or is it just the f...

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Kontenthaus WE CREATE WORLD-CLASS CONTENT - Kontenthaus

http://kontenthaus.com/content-creation

WE CREATE WORLD-CLASS CONTENT. Our network includes 2,000 vetted talents in writing, photography, video and design. We take care of the entire workflow and management. You can sit back and watch. We measure and optimise the programme and let you know how well it is performing. We iterate things that work and stop doing things that don’t. Our network consist of more than 2,000 talents worldwide. We cover 15 languages and and all formats. We only work with the best talents in your sector. Our team will com...

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Kontenthaus WE WRITE YOUR CONTENT PLAN - Kontenthaus

http://kontenthaus.com/content-planning

WE WRITE YOUR CONTENT PLAN. Our editorial team has years of experience in building content plans for top brands. We build in amplification tactics based on research rather than intuition. Every item of the plan is goal oriented so you get maximum return. The outcome is a detailed editorial and marketing plan that is ready to be rolled out. Extensive keyword analysis on social and search. Prioritise topics and keywords on effectiveness and impact. Device detailed plan and instructions on keyword use.

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Kontenthaus Amex: 4 key learning points for financial brands - Kontenthaus

http://kontenthaus.com/amex-4-key-learning-points-financial-brands

Amex: 4 key learning points for financial brands. Here are the main lessons we learned from Amex OpenForum:. 8211; Be in it for the long haul. 8211; Remove barriers. 8211; Follow your customers and they will follow you. 8211; Build relationships on the principle of reciprocal atruism. Scott Roen at Finance Connect 2014 (source: LinkedIn). How Open Forum started: events and networking. Follow your customers and they will follow you. Innovative native ad format. Nobody wants to be cheated into unintentiona...

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Kontenthaus Travel companies need better content marketing

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Travel companies need better content. These holiday makers in Calvi (Corsica) have mostly googled before booking, because travel company websites don’t offer them the right content. Because they don’t give their customers the content they want. It simply is a content marketing failure. When it comes to looking online for information or inspiration travel company websites feature at the bottom. Most people trust Google and Facebook more. And hotel chains like Renaissance Hotels. So how can this be fixed?

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Kontenthaus 4 content ideas for pre-event marketing - Kontenthaus

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4 content ideas for pre-event marketing. Your next event is coming up. Press releases from exhibitors and sponsors are storming into your inbox, but your focus is on signing up visitors. So what makes them register to your conference or book a ticket to your trade show? A recent poll by one of our clients found that networking and learning are the main objectives for attendees. So, how do you get the balance right? 1 Talk less about. Press releases and marketing emails give too much space to the. Is to f...

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Kontenthaus Debunking the myths of content ROI - Kontenthaus

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Debunking the myths of content ROI. Many marketers struggle to understand the real value of content marketing. The main reason is that nobody seems to have a clear idea on how to measure the ROI of content. A recent study by the Content Marketing Institute and the DMA has shown that only 7% of UK B2B content marketers rated their ROI tracking as very successful. 21% said they didn’t track it at all. Does content ROI exist? 1) Start with an audience-centric design. ROI is driven by data. Everybody get...

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Kontenthaus WE MAXIMISE YOUR CONTENT ROI - Kontenthaus

http://kontenthaus.com/content-roi

WE MAXIMISE YOUR CONTENT ROI. We base every decision on data we are gathering during the programme. We challenge assumptions, experiment, iterate when we succeed and abandon when it fails. We review performance in real time to ensure we’re continuosly learning more about your aduience. We involve you in the decision process and feed your team with actionable data. We use data to monitor the performace of your campaign. We will give you new data about your target audience. Email for more information.

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Kontenthaus Online Gambling: 4 steps to create trust and loyalty

http://kontenthaus.com/online-gambling-4-steps-create-trust-loyalty

Online Gaming: 4 steps to create trust and loyalty. Consumer loyalty and industry reputation are two of the major headaches for the online gambling industry. A smart content marketing strategy can help humanise gambling brands and create mutually beneficial relationships with players and the public. 4 steps to content marketing success:. Define your sharing culture. Create unique and useful content. Be smart in distribution. So, it has been the best ICE show. 1 Define your sharing culture. If yes, stop r...