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Monday, February 4, 2008. Downtowns and tourism should be joined at the hip. To capture that 80%. To follow that up, consider the following points:. 1 The heart and soul of any community, besides its people, is its downtown. It is the litmus test for the "health" of a community. But is it a place where locals hang out? Spend time after work or on weekends? If not, then it's not necessarily healthy. 2 70% of all consumer and visitor spending takes place after 6:00 pm. Are you open? 160; ...160;...

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Monday, February 4, 2008. Downtowns and tourism should be joined at the hip. To capture that 80%. To follow that up, consider the following points:. 1 The heart and soul of any community, besides its people, is its downtown. It is the litmus test for the health of a community. But is it a place where locals hang out? Spend time after work or on weekends? If not, then it's not necessarily healthy. 2 70% of all consumer and visitor spending takes place after 6:00 pm. Are you open? 160; &#160...160;&#1...

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DDi Blog | destdev.blogspot.com Reviews

https://destdev.blogspot.com

Monday, February 4, 2008. Downtowns and tourism should be joined at the hip. To capture that 80%. To follow that up, consider the following points:. 1 The heart and soul of any community, besides its people, is its downtown. It is the litmus test for the "health" of a community. But is it a place where locals hang out? Spend time after work or on weekends? If not, then it's not necessarily healthy. 2 70% of all consumer and visitor spending takes place after 6:00 pm. Are you open? 160; &#160...160;&#1...

INTERNAL PAGES

destdev.blogspot.com

1

DDi Blog: #5. Brands must be experiential

http://destdev.blogspot.com/2008/01/5-brands-must-be-experiential.html

Sunday, January 13, 2008. 5 Brands must be experiential. 5 Brands must be experiential. Community brands must be experiential or activity-driven, not just things to look at. Geography is not a brand,* historic downtowns are not a brand, scenery is not a brand. These are all part of the ambiance. The stage. You can develop a stunningly beautiful theater but if nothing is happening on stage, how many people will go there? Geography is not a brand. Like the mountains in Chattanooga, TN. When you are a town ...

2

DDi Blog: January 2008

http://destdev.blogspot.com/2008_01_01_archive.html

Sunday, January 13, 2008. 1 The ten things you need to know about branding. Branding is perhaps the most misunderstood concept in the world, yet here we are smack dab in the middle of the "Era of the Brand." In ten separate posts, we will detail ten of the most important rules we most often use in describing the process of branding a community. 1 Brands are perceptions. 2: Brands are built on product. 2 Brands are built on product. 3 You must earn a brand. 4 Brands are built on PR and word of mouth.

3

DDi Blog: #6. Branding is the art of differentiation

http://destdev.blogspot.com/2008/01/6-branding-is-art-of-differentiation.html

Sunday, January 13, 2008. 6 Branding is the art of differentiation. 6 Branding is the art of differentiation. It's what sets you apart from everyone else. When someone mentions your community's name, what is the first thing that comes to mind? The name must become synonymous with the brand. When we mention the following communities, what's the first thing that pops into your mind? A) Salem, Massachusetts. B) Hershey, Pennsylvania. C) Lancaster, Pennsylvania. D) Anaheim, California. Madison, Indiana has:.

4

DDi Blog: #3. You must earn a brand

http://destdev.blogspot.com/2008/01/3-you-must-earn-brand.html

Sunday, January 13, 2008. 3 You must earn a brand. 3 Brands are earned: Sometimes good, sometimes bad. How many towns do you brand, "A Traditional American Town"? March 29, 2009 at 12:47 PM. Subscribe to: Post Comments (Atom). 1 The ten things you need to know about branding. 2: Brands are built on product. 3 You must earn a brand. 4 Brands are built on PR and word of mouth. 5 Brands must be experiential. 6 Branding is the art of differentiation. 7 You must jettison the generic. 8 Say no to focus groups.

5

DDi Blog: #1. The ten things you need to know about branding

http://destdev.blogspot.com/2008/01/ten-things-you-need-to-know-about.html

Sunday, January 13, 2008. 1 The ten things you need to know about branding. Branding is perhaps the most misunderstood concept in the world, yet here we are smack dab in the middle of the "Era of the Brand." In ten separate posts, we will detail ten of the most important rules we most often use in describing the process of branding a community. 1 Brands are perceptions. Subscribe to: Post Comments (Atom). 1 The ten things you need to know about branding. 2: Brands are built on product.

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Monday, February 4, 2008. Downtowns and tourism should be joined at the hip. To capture that 80%. To follow that up, consider the following points:. 1 The heart and soul of any community, besides its people, is its downtown. It is the litmus test for the "health" of a community. But is it a place where locals hang out? Spend time after work or on weekends? If not, then it's not necessarily healthy. 2 70% of all consumer and visitor spending takes place after 6:00 pm. Are you open? 160; &#160...160;&#1...

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