devicedirection.com devicedirection.com

devicedirection.com

Device Direction

Marketing consulting for early and mid stage medical device companies with over 25 years of industry experience.

http://www.devicedirection.com/

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CONTACTS AT DEVICEDIRECTION.COM

Russell Johnson

49 campbell ●●●●●●●●●●●●rk, CA 94025

United States

no●●●●●●●●●●●●●@secureserver.net

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Russell Johnson

49 campbell la●●●●●●●●●●●●●●,CA,US 94025 e

650●●●223
rj●●●●●●@janmedical.com

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PAGE TITLE
Device Direction | devicedirection.com Reviews
<META>
DESCRIPTION
Marketing consulting for early and mid stage medical device companies with over 25 years of industry experience.
<META>
KEYWORDS
1 Russ Johnson
2 business planning
3 business strategic planning
4 business strategy
5 business strategy development
6 leadership strategy
7 market segmentation
8 market segmentation research
9 market segmentation strategy
10 marketing planning
CONTENT
Page content here
KEYWORDS ON
PAGE
market analysis,clinical opportunity,competitive dynamics,customer orientation,procedural economics,product planning,go to market,what message,what programs,what deadlines,anne ballinger morrissey,marga ortigas wedekind,irhythm technologies
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Device Direction | devicedirection.com Reviews

https://devicedirection.com

Marketing consulting for early and mid stage medical device companies with over 25 years of industry experience.

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1

Device Direction

http://devicedirection.com/services.html

FAIL (the browser should render some flash content, not this). If you don't crack the shell, you can't eat the nut.". Device Direction asks the right questions and identifies the key issues impacting your opportunity. Quantify, characterize, and analyze these issues. Map your clinical application to identify your most accessible clinical indications. Segment your market to highlight your most likely customer targets. Doing the right thing is more important than doing the thing right.". Traction with earl...

2

Device Direction

http://devicedirection.com/company.html

You need the Flash Player to view this animation. Download it free here. Device Direction President, is an accomplished professional with more than 25 years in the medical device field. With broad product experience in both multinational and start-up companies, Russ brings his extensive knowledge and versatility to every project. Russ is able to leverage his long-standing relationships across the medical device industry to recruit and involve key clinical leaders in the process. VP Sales and Marketing.

3

Device Direction

http://devicedirection.com/portfolio.html

FAIL (the browser should render some flash content, not this). Constructed various market assessment questionnaires. Assessing the vitality of a product and its brand, the value of a product concept, and customer perceptions of an emerging therapeutic modality. Redirected sales force priorities. For client whose evolving and expanding product and customer groups required a strategic reassessment. Performed technology and market assessment. For a venture capital firm. Product and Market Planning. Russ cla...

4

Device Direction

http://devicedirection.com/index.html

You need the Flash Player to view this animation. Download it free here. Development stage companies don't have the time to be off target. Commercial stage companies don't have the funds to be off message. Clarity is fundamental to your success:. Clarity in early direction. Clarity with your marketing program during commercialization. Device Direction will work with you to set clear market and product direction and will bring more than 25 years and an extensive network of industry contacts to help you win.

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Success lies in clarity. Clarity in early direction. Clarity with your marketing program during commercialization. Device Direction will work with you to set clear market and product direction, and will bring more than 35 years and an extensive network of industry contacts to help you win. Where I can help. I'll ask the right questions and identify the key issues impacting your opportunity. This strengthens and informs sales training, clinical investigation, and marketing communication programs. Russ Joh...

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