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Inside By Insight: Pinterest: Vom Social Graph zum Interest Graph

http://onlinemonkey.blogspot.com/2012/03/das-wesen-von-pinterest-die-discover.html

Der Kosmos von Konsumenten und Marken aus Sicht eines Crossmedia Strategist. Pinterest: Vom Social Graph zum Interest Graph. Wenn man so will, ist Pinterest nicht nur die nächste. Evolutionsstufe der Search-Engine sondern ebenet auch den Weg zu einem "Interest Graph":. In diesem Sinne stimme ich auch Bianca Boster von der Huffington Post. Zu, wenn sie zwischen herkömmlichen Social-Media Netzwerken wie Facebook und Pinterest eine klare Linie zieht. Pinterest ist. Diesen Post per E-Mail versenden. Was sich...

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together-in-between: May 2011

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Saturday, 21 May 2011. The Apple Toy Company. I have been thinking about Innovation and how to create market disruption a lot lately, and it led me to think about what has made Apple. Innovation so disruptive. Now the most valuable brand on the planet. It's easy to think of them as a computing company, or a mobile phone company, or as they describe themselves as a hardware company.But are they really any of those things? The question is: what is the convention they that systematically break, and why?

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together-in-between: October 2009

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Saturday, 10 October 2009. I wrote the first chapter of my new mobile text story today. As a long time fan and a dabbler in short story telling, I think this is going to become my new favourite hobby for the forseeable. . I'm not sure the site. I'm working with at the moment is 100% there yet, i had some little niggles in getting started, but it's pretty much the only one I found of any scale, where you could write in English (my Japanese just isn't quite there yet). And it is in Beta, so fair play.

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together-in-between: SXSW #3: Tactivism

http://together-in-between.blogspot.com/2012/03/sxsw-3-tactivism.html

Friday, 16 March 2012. So it's day 4 and I feel exhausted. Not because the SXSW talks are too much or the sun is sapping my energy. But because I feel under an immense pressure to be energetic about a cause or an issue every waking minute of the day. Anyway the talk then went off into the need for every brand to have 'a values based mission that empowers people'. Time and again I could hear the drum beat of activism underneath nearly every presentation. And anyway I can't imagine that awareness of such a...

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together-in-between: SXSW #2: L-Shaped Data

http://together-in-between.blogspot.com/2012/03/sxsw-2-l-shaped-data.html

Friday, 16 March 2012. SXSW #2: L-Shaped Data. So there seems to be a crossover from two of the emerging themes of the first few days. One is the huge importance of personal (or Big) data; and the other is that of local and the value of information and exchanges based around locality. Not that anyone else is but I'm going to call this crossover, 'L-shaped data'. Chris Volinsky of AT&T took us through the results of an experiment they conducted in New Jersey in which they took 6 months worth of data from ...

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together-in-between: March 2011

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Sunday, 20 March 2011. Subscribers: The new consumers. For ages we've known that the word 'consumer' is not quite doing its job. It isn't explaining the kind of relationship that exists between someone who produces a product and someone who consumes it. That's partly because 'consumption' is often of something that is informative, experiential and participative - it is no longer the usage or 'wasting away of' a physical product. What they are doing is buying -in. Subscribing is the New Selling. They beco...

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together-in-between: The Future of Brand Building is Triangular

http://together-in-between.blogspot.com/2015/01/the-future-of-brand-building-is.html

Sunday, 4 January 2015. The Future of Brand Building is Triangular. This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is an argument for a new shape. In order to recognize how to now shape a brand in the post-digital world one needs to acknowledge the shape of events around it. I will argue that everything in the communications world should now take on a triangular. Are brands built by people or built by ideas? It made me...

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together-in-between: June 2011

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Friday, 17 June 2011. Thinking a lot about the post-recessionary consumer, I went back to John Gerzema's talk on the 'post-crisis consumer'. It's fascinating really because he gives numerous examples of how consumer mindsets and behaviour has changed as a result of the recession; and also how brands and services are responding to this to deliver to a new set of needs. So, building on this thought, we could say that we are entering the age of 'The Accountable Consumer'. Of course, it's not just the consum...

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together-in-between: Why should currency be common?

http://together-in-between.blogspot.com/2011/10/why-should-currency-be-common.html

Sunday, 30 October 2011. Why should currency be common? The more I think about the future of money; the future of rewards; the future of social media and the future of mobile.the more i think that we're talking about just one thing, not four. Last week I saw WIRED's. Which publishes your all your purchasing behaviour in an attempt to harness the idea of social currency and leverage it to encourage others who trust in you to purchase in similar ways. Swipely. Similarly, anyone starting to use an NFC trans...

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together-in-between: February 2011

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Friday, 25 February 2011. The new class system: the "knows and know-nots". I am starting to think that our relationships with technology may well begin to re-draw class boundaries and put in place a "politics of technology". If there aren't the right levels of education across the customer base then we could see a class system not of ‘haves and have-nots’ but of ‘knows and know-nots’….which inevitably does lead to a separation between the 'haves and have-nots'. Services that help educate customers in tec...