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Digital Convergencedigital marketing, analytics, customer behavior, strategy
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Digital Convergence | digimantic.blogspot.com Reviews
https://digimantic.blogspot.com
digital marketing, analytics, customer behavior, strategy
Digital Convergence: Why B2B rocks and B2C sucks?
http://digimantic.blogspot.com/2012/01/why-b2b-rocks-and-b2c-sucks.html
Why B2B rocks and B2C sucks? Because B2B is (usually) customer-centric and B2C is (mostly) campaign-centric. You’ll hardly find any B2B marketing guy uttering these words - “page views”, “time spent on site”, “campaign optimization”. Most of the time they talk about customers, their lifetime values, and their relationship with brands; it’s amazing; it’s almost always about customers. Posted by Tauqueer Ali. Sunday, January 29, 2012. May 19, 2013 at 9:43 AM. Also visit my homepage; Goji. Purchase Funnel v...
Digital Convergence: August 2012
http://digimantic.blogspot.com/2012_08_01_archive.html
Click brick kiosk = amazon locker = can’t delay gratification. Somebody should give me an award or something…you know…what if I told you that I predicted the arrival of Amazon Locker a solid 2 years and 2 months before it was actually launched (last month. 2010: Real-time Market Hypothesis by Yours Truly:. Read all of it here. And here’s the interesting part. Almost everyone who has covered this story (. To do a brand new research on the impact of digital tech on “deferred gratification”. Click brick kio...
Digital Convergence: Marketing Experiments - Best Practices vs. Testing
http://digimantic.blogspot.com/2012/03/marketing-experiments-best-practices-vs.html
Marketing Experiments - Best Practices vs. Testing. The super talented folks at MarketingExperiments.com. Do something very interesting on their blog. 8211; they organize these contests where they share multiple versions of an ad or a landing page and ask readers to guess which version would get higher CTR or conversions. Then they conduct actual A/B/MVT split tests with those variations and share the results. You can see the last few contests here. Look at the comment below from D Bnonn Tennant. March 1...
Digital Convergence: What’s wrong with social shopping? Part-II
http://digimantic.blogspot.com/2011/08/whats-wrong-with-social-shopping-part.html
What’s wrong with social shopping? So, I had a first hand experience with an Indian clone of Groupon recently. Received a whopping 50% off at a new restaurant but the entire experience was like one of those end-of-season sale where you get 80% off on all items except the ones that are really worth buying! To introduce your best stuff to people ( who otherwise may not have walked into your store. Well, I don’t think that’s happening. Posted by Tauqueer Ali. Monday, August 08, 2011. May 16, 2013 at 9:16 AM.
Digital Convergence: September 2011
http://digimantic.blogspot.com/2011_09_01_archive.html
Posted by Tauqueer Ali. Tuesday, September 20, 2011. Links to this post. One-Minute Guide to Direct Marketing Data Analysis. Are you done solving usability problems ( in the name of marketing. Feel like doing some real ( customer. Here's a list of things you can start focusing on right away. Found it in the book " Commonsense Direct and Digital Marketing. The list is by Jon Epstein of r-cubed. Define the ends exactly - only then talk data. Find the 20% of effort that delivers 80% of results.
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Coffee House: One
http://absoluteshambles.blogspot.com/2013/05/one.html
Thursday, May 23, 2013. The early morning meeting was predictably boring but he was unusually spirited and participated in random discussions offering views and counter views. His exuberance did not go unnoticed and was viewed by marked skepticism by all around. He sauntered around sharing jokes with people whose presence he had never bothered to acknowledge. He even had coffee from the office cafeteria. Everybody around him realized that there was something seriously out of place. May 24, 2013 4:55 AM.
Coffee House: March 2015
http://absoluteshambles.blogspot.com/2015_03_01_archive.html
Wednesday, March 18, 2015. So anyway, joyously the Americans named three cities after Columbus. Columbia in South Carolina, Washington D.C. in District of Columbia (whatever that means), and lastly Columbus in Ohio where I find myself for the sixth consecutive month now. Before I travelled, I posted a status on my facebook wall. “Hey anyone living in or around Columbus? 8221; The post did not get a single like or comment. Two brave individuals Jyothish. Https:/ www.youtube.com/watch? The India Uncut Blog.
Valuation of LBO | Katyan's Lounge
https://loungereview.wordpress.com/2010/01/17/valuation-of-lbo
Mergers and Acquisitions Venture Capital Private Equity. January 17, 2010. Posted by katyan000 in Mergers and Acquisitions. A buy-out firm buys 100% of the target by levering it up and takes it private i.e. shares of LBO no longer trades in the open market. After improving operational efficiency and lowering leverage, the target is brought for IPO or is sold. The buy-out firm usually exits in 3-4 years. A large portion of the buy-out is financed by debt. Characteristics of good target company. High debt ...
How does Venture Capital work? | Katyan's Lounge
https://loungereview.wordpress.com/2011/07/07/how-does-venture-capital-work
Mergers and Acquisitions Venture Capital Private Equity. How does Venture Capital work? July 7, 2011. Posted by katyan000 in Venture Capital. VC (called general partner, GP, responsible for investing the fund and managing portfolio companies) typically raise money from high-net-worth individuals, institutional investors (called limited partner, LP doesn’t get involved in day-to-day operations) etc for a fixed-life venture fund. Similarly, suppose there is a venture with 50% profitability at the revenue o...
Katyan's Lounge | Mergers & Acquisitions | Venture Capital | Private Equity | Page 2
https://loungereview.wordpress.com/page/2
Mergers and Acquisitions Venture Capital Private Equity. How much premium to pay for synergy? January 12, 2010. Posted by katyan000 in Mergers and Acquisitions. Value of a target firm is estimated as the sum of the value of stand-alone target firm, value of the synergy expected by the acquirer and value of liquidity and control premium. The synergy can be either of operating or financial in nature. Operating synergy results from revenue and cost synergy that would have impact on cash flow. Click to share...
indianecommercestory.blogspot.com
The Indian E/M-Commerce landscape: 2/28/10 - 3/7/10
http://indianecommercestory.blogspot.com/2010_02_28_archive.html
The Indian E/M-Commerce landscape. Friday, March 5, 2010. Mr Oberoi's speech was astounding. In a country like India, where commodities such as Coal are heavily dominated by powerful lobby groups and run by Mafias in places such as Dhanbad, mJunction did a remarkable job in circumventing them and the all pervasive Indian bureaucracy in making the eAuction of Coal possible. What eBay has pioneered in B2C segment, Metal Junction did the same in B2B! Subscribe to: Posts (Atom). Surjendu is passionate about ...
indianecommercestory.blogspot.com
The Indian E/M-Commerce landscape: 1/24/10 - 1/31/10
http://indianecommercestory.blogspot.com/2010_01_24_archive.html
The Indian E/M-Commerce landscape. Thursday, January 28, 2010. Determinants of Attitude Formation in the Context of Online Retail Shopping in India. Palpable advantages for marketers to sell online include the ability to reach a large number of consumers worldwide; to reach out to the younger lot of population; and to fight the constraints of sale through traditional means of physical presence in stores. These unhindered reach ultimately increases productivity and efficiency of the marketers. It is a pai...
indianecommercestory.blogspot.com
The Indian E/M-Commerce landscape: New brand engagement platform BrandandMe to launch soon
http://indianecommercestory.blogspot.com/2011/03/new-brand-engagement-platform.html
The Indian E/M-Commerce landscape. Thursday, March 31, 2011. New brand engagement platform BrandandMe to launch soon. Brandandme.com was covered by exchange4media yesterday:. Http:/ www.exchange4media.com/e4m/izone1/izone fullstory.asp? To avoid the pain of visiting exchange4media site I am copying the interview here. He said, “Brand and Me is a brand engagement platform which will provide brands an incomparable engagement with users. A type of engagement with which, neither the traditional med...On the ...
indianecommercestory.blogspot.com
The Indian E/M-Commerce landscape: Interview Snippets - Strategic Nuggets from Thought Leaders
http://indianecommercestory.blogspot.com/2010/04/interview-snippets-strategic-nuggets.html
The Indian E/M-Commerce landscape. Monday, April 5, 2010. Interview Snippets - Strategic Nuggets from Thought Leaders. George is a thought leader on eCommerce and is the CEO of Rimm-Kaufman Group. Do you see anything new that could change the world of eCommerce? George: How important is having a mobile strategy in 2010? It is high time, big online retailers take the deep dive and traditional retailers use this channel seriously. June 21, 2010 at 9:03 PM. Subscribe to: Post Comments (Atom). Surjendu is pa...
indianecommercestory.blogspot.com
The Indian E/M-Commerce landscape: My current venture - BrandAndMe.com
http://indianecommercestory.blogspot.com/2011/03/my-current-venture-brandandmecom.html
The Indian E/M-Commerce landscape. Thursday, March 31, 2011. My current venture - BrandAndMe.com. Is a brand engagement platform which provides brands an incomparable engagement with users. A type of engagement with which, neither the traditional media nor the online media can match up. On the other hand, the platform rewards users handsomely for engaging with the brands. Our pricing is also innovative and cost effective. We follow CPE – Cost per engagement. Currently engagement is defined ...The users r...
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Digital Convergence
The most important digital (consumer behavior) idea is…. People who normally buy 1 book a month offline, when introduced to online, buy 12 books in 3 months, then stop buying for 9 months. This happens because interactivity reduces friction. Reducing friction compresses the LifeCycle, resulting in the relative value of the customer being "exposed" more rapidly. Posted by Tauqueer Ali. Tuesday, November 27, 2012. Links to this post. Harvard Prof’s View on the Intersection of Marketing and Technology.
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