digimarketeer.blogspot.com
DigiMarketeer: Demystifying SEM with Expertise
http://digimarketeer.blogspot.com/2014/01/sem-series-duplicate-keywords.html
Real world digital marketing mysteries solved. Wednesday, January 22, 2014. Demystifying SEM with Expertise. I am often asked questions by marketers who are trying to get a stronger handle on their Google AdWords accounts. Most people I work with have already built a basic AdWords account with the help of the great Google resources available (. But aren't able to make it perform to their desires. The truth is that s. Marketing Meme: Imminent Ned. 1) How the ad systems work,. Requires more than a passing ...
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DigiMarketeer: February 2014
http://digimarketeer.blogspot.com/2014_02_01_archive.html
Real world digital marketing mysteries solved. Monday, February 24, 2014. Conversion Funnel Series: Audacious Awareness. We recently kicked off a series of posts about how to use the 2014 Conversion Funnel to improve your marketing strategy and goal-setting. Today we will jump right into the top of the funnel with Awareness. Here's our nifty visualization for reference:. Awareness is a complex topic because it is both the easiest and the hardest element of the Conversion Funnel to fully understand. Adver...
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DigiMarketeer: Marketing Planning, The 2014 Conversion Funnel & You
http://digimarketeer.blogspot.com/2014/02/marketing-planning-2014-conversion.html
Real world digital marketing mysteries solved. Tuesday, February 11, 2014. Marketing Planning, The 2014 Conversion Funnel and You. The Conversion Funnel" is a commonly used term throughout the marketing and UX world and has been for quite some time; But, what exactly is a conversion funnel and how can marketers use it to be more strategic about their planning and measurement? In today's post we'll dig right in and kick-off a multi-post series. Marketing Meme: First World Problems. Within this environment...
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DigiMarketeer: March 2014
http://digimarketeer.blogspot.com/2014_03_01_archive.html
Real world digital marketing mysteries solved. Monday, March 31, 2014. Conversion Funnel Series: Action and Advocacy. Today we've made it to the final installment of our "Marketing Planning with the Conversion Funnel" series, and we are rounding towards the finish line with Action (ie Conversion! And Advocacy (getting your customers to tell everyone how awesome you are). R. Eview the previous posts:. If you'd like more background. Here's our nifty visualization for reference:. If you have done your upper...
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DigiMarketeer: Winning The Epic Battle - ROI v. CTR
http://digimarketeer.blogspot.com/2014/02/winning-epic-battle-roi-v-ctr.html
Real world digital marketing mysteries solved. Friday, February 7, 2014. Winning The Epic Battle - ROI v. CTR. In any click-based ad system (Google, Facebook, Twitter, most ad networks and re-targeting platforms), advertisers who have high CTRs* are rewarded and advertisers who have low CTRs are punished. Yet, as an advertiser,. In reality though, that cyclical kumbaya relationship requires you, the advertiser, to be highly in tune with your ROI needs, and it requires. One of the easiest ways to drive CT...
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DigiMarketeer: Conversion Funnel Series: Interest & Consideration
http://digimarketeer.blogspot.com/2014/03/conversion-funnel-series-interest.html
Real world digital marketing mysteries solved. Friday, March 14, 2014. Conversion Funnel Series: Interest and Consideration. Today we've made it to Part III of our "Marketing Planning with the Conversion Funnel" series ( part 1 here. And part 2 here. And we've entered the territory where digital marketing really shines - driving user Interest and Consideration. Here's our nifty visualization for reference:. In the case of the Interest and Consideration sections, which I am combining into one discussion b...
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DigiMarketeer: 'Tis the Season For Social Data Mining
http://digimarketeer.blogspot.com/2014/11/tis-season-for-social-data-mining.html
Real world digital marketing mysteries solved. Thursday, November 6, 2014. Tis the Season For Social Data Mining. Today I received an email from Cost Plus World Market about a holiday giveaway. Here are some screenshots about the giveaway:. At first glance, this seems like a lovely holiday giving campaign - why not enter to win and have money given to a charity! Update my profile (SAY WHAT! THEY can update MY profile on my behalf! And POST TWEETS FOR ME! So for 25 entries to a $500 giveaway, I am being a...
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DigiMarketeer: January 2014
http://digimarketeer.blogspot.com/2014_01_01_archive.html
Real world digital marketing mysteries solved. Friday, January 31, 2014. Social Media Series Kick-Off: 5 Must-Do Guidelines for Success. I often talk to brand marketers who know that they need to improve their social media performance but are stumped on the "How.". Checking the boxes, while useful for a kick-off executive buy-in preso, can actually be detrimental if you don't have the strategy or resources to make your social media content work for the long run. Will quickly relegate it to the dungeons o...
digimarketeer.blogspot.com
DigiMarketeer: November 2014
http://digimarketeer.blogspot.com/2014_11_01_archive.html
Real world digital marketing mysteries solved. Thursday, November 6, 2014. Tis the Season For Social Data Mining. Today I received an email from Cost Plus World Market about a holiday giveaway. Here are some screenshots about the giveaway:. At first glance, this seems like a lovely holiday giving campaign - why not enter to win and have money given to a charity! Update my profile (SAY WHAT! THEY can update MY profile on my behalf! And POST TWEETS FOR ME! So for 25 entries to a $500 giveaway, I am being a...
digimarketeer.blogspot.com
DigiMarketeer: The Science of Marketing: Five Measurement Musts
http://digimarketeer.blogspot.com/2014/02/the-science-of-marketing-five.html
Real world digital marketing mysteries solved. Monday, February 10, 2014. The Science of Marketing: Five Measurement Musts. Over the years, I have met many business owners and marketers who have launched a big initiative or marketing channel without a clear enough picture of how they would define and measure success. More often than not, they ended up with a spent budget and an unclear picture of how to decide if it was worth it, sometimes with no sense of how they could improve performance in the future.