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Digital Cave Art

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Digital Cave Art | digitalcaveart.wordpress.com Reviews

https://digitalcaveart.wordpress.com

Emerging Media

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1

IMC Is a Lifestyle | Digital Cave Art

https://digitalcaveart.wordpress.com/2013/07/19/imc-is-a-lifestyle

IMC Is a Lifestyle. Integrated marketing communications (IMC) is a lifestyle. Marketers and communicators need to live and practice what they preach. The thesis of IMC is to get the company’s message consistent across the communication channels. This has two roots: external and internal. A lot of marketers focus on the external portion. Here are two graphics to illustrate that. That’s great companies should and must have a consistent message across the outbound communication elements. Fill in your detail...

2

The Rising Tide of Content Marketing | Digital Cave Art

https://digitalcaveart.wordpress.com/2013/05/23/the-rising-tide-of-content-marketing

The Rising Tide of Content Marketing. Content marketing is definitely on the rise. Well, what exactly is content marketing? Is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action. It also goes by terms like brand content, corporate media, etc. According to a recent survey. Here is a neat infographic. This entry was tagged Advertising. One t...

3

josephrkilmer | Digital Cave Art

https://digitalcaveart.wordpress.com/author/josephrkilmer

Companies Are Forgetting the Most Important Audience. Employees! Altimeter Group principal analyst, Brian Solis. Recently wrote about The Problem with Employment Engagement. He looks at it from the technology disruption and leadership angles. There is impact from an integrated marketing communications (IMC) perspective as well. The research and stats he cites from Gallup. There are multiple benefits of proper and good internal communications that any exec suite will like: improved performance, higher mor...

4

Companies Are Forgetting the Most Important Audience. – Employees! | Digital Cave Art

https://digitalcaveart.wordpress.com/2014/08/08/companies-are-forgetting-the-most-important-audience-employees

Companies Are Forgetting the Most Important Audience. Employees! Altimeter Group principal analyst, Brian Solis. Recently wrote about The Problem with Employment Engagement. He looks at it from the technology disruption and leadership angles. There is impact from an integrated marketing communications (IMC) perspective as well. The research and stats he cites from Gallup. There are multiple benefits of proper and good internal communications that any exec suite will like: improved performance, higher mor...

5

Chilly Willy & Po — err Penguin & Panda | Digital Cave Art

https://digitalcaveart.wordpress.com/2013/07/12/chilly-willy-po-err-penguin-panda

Chilly Willy and Po — err Penguin & Panda. Google’s Penguin and Panda algorithm changes caused a stir among the SEO community and marketers. Google is trying to thwart SEO tricksters or companies gaming the system; trying to ensure searches are more natural and direct people to meaning sites and content. The main focus of Panda. Is to combat content farms or content mills, pushing them down the rankings. Panda does a great job of eliminating shallow content, low quality and “spammy” sites. Enter your com...

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emergingmediatrends.wordpress.com emergingmediatrends.wordpress.com

Digital Storytelling 101 | Emerging media trends

https://emergingmediatrends.wordpress.com/skieliszewski

Exploring Emerging Media and The Market. The shot is focused on a green board the same color of the Wausau Homes logo. A woman’s hand and a man’s hand are on screen and they are drawing (white) with their fingers on the green canvas. She draws a stick figure woman on the left and he draws a stick figure man on the right, and as he speaks he draws a big diamond ring between them. Woman: The story of our home. Well, we started out young. Man: Remember that duplex we rented after college? Woman: Our first t...

emergingmediatrends.wordpress.com emergingmediatrends.wordpress.com

Emerging media trends

https://emergingmediatrends.wordpress.com/2014/04/28/135

Exploring Emerging Media and The Market. As the exploration of shooting scripts continues, here is an example of an interview transcript broken down into a story. Medium Shot(MS) of a man kissing his wife in an average house, bending down to kiss a six-year-old on the forehead and walking towards the door. Camera pans around left to watch the soldier step out the front screen door as it shuts behind him. Wide shot(WS) of soldiers collectively stacking sandbags on a river bed. CPT Z: And I think once you ...

emergingmediatrends.wordpress.com emergingmediatrends.wordpress.com

May | 2014 | Emerging media trends

https://emergingmediatrends.wordpress.com/2014/05

Exploring Emerging Media and The Market. Monthly Archives: May 2014. Wausau Homes Working Script. The shot is focused on a green board the same color of the Wausau Homes logo. A woman’s hand and a man’s hand are on screen and they are drawing (white) with their fingers on the green canvas. She draws a stick figure woman on the left and he draws a stick figure man on the right, and as he speaks he draws a big diamond ring between them. Woman: The story of our home. Well, we started out young. Woman: Our f...

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Doritos ‘Time Machine’ – Storyboard in Reverse | Emerging media trends

https://emergingmediatrends.wordpress.com/2014/04/21/doritos-time-machine-storyboard-in-reverse

Exploring Emerging Media and The Market. Doritos ‘Time Machine’ – Storyboard in Reverse. Wide shot of (WS) of Jimmy in front of a house with a box and dog, pans down to medium shot (MS) of man walking past eating from a bag of Doritos. JIMMY: Hey Mister Smith! Wanna try out my time machine? Close up (CU) of Jimmy and dog. JIMMY: It runs on Doritos. Man has stopped and camera shoots CU of Smith looking at the machine in amazement. CU on Smith as he’s in the machine with the chips. SMITH: So now what?

ericminorimc.wordpress.com ericminorimc.wordpress.com

Add My Number to Umberto! (You Spin Me Right ‘Round Like a Record) | ericminorimc

https://ericminorimc.wordpress.com/2013/10/10/add-my-number-to-umberto-you-spin-me-right-round-like-a-record

This WordPress.com site is the cat’s pajamas. Add My Number to Umberto! You Spin Me Right ‘Round Like a Record). My assignment this week:. Take a position and back it up with research, facts and figures. I’m with Eco here. The emergence of new media does not necessarily spell the doom of the old. In fact, I’d argue that the evolution of new forms of media serves to help us in targeting. A “steadily growing niche? 8221; Sounds like a pretty desirable and definable market segment to me. 8221; This is sort ...

ericminorimc.wordpress.com ericminorimc.wordpress.com

“New-stalgia”–Sharpening Up the Ol’ Cutting-Edge | ericminorimc

https://ericminorimc.wordpress.com/2013/07/16/new-stalgia-sharpening-up-the-ol-cutting-edge

This WordPress.com site is the cat’s pajamas. 8220;New-stalgia”–Sharpening Up the Ol’ Cutting-Edge. It’s 1986. I’m 13 years old and have just discovered alternative music. I’d heard The Clash on the radio, but didn’t yet know enough to know they were punk. In the small town of Philippi, W.Va. where I grew up, there was no alternative radio station. The only way to hear music from the underground was to try to pull in the college radio station from Morgantown ( my beloved U-92. For nothing more than the c...

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smithkrstne | KristinsKorner

https://kristinsimckorner.wordpress.com/author/smithkrstne

Emerging Media and IMC. Old School Values, New School Marketing Strategy – You Really Can Teach An Old Dog New Tricks! June 13, 2013. Despite having been around for over 100 years, Ford has not made the mistake of being resistant to change. As new forms of media arise, Ford branches out to establish a presence in each one, consistently making an effort to connect with audiences across multiple forums. In 2010 25% of Ford’s annual budget was dedicated to its digital marketing strategy. In 2012 that grew t...

infinitelyevolvingmedia.wordpress.com infinitelyevolvingmedia.wordpress.com

Burt’s Bee’s Takes Brands to School with Proper Usage of Facebook | Infinitely Evolving Media - The IMC Perspective

https://infinitelyevolvingmedia.wordpress.com/2013/07/09/burts-bees-takes-brands-to-school-with-proper-usage-of-facebook/comment-page-1

Infinitely Evolving Media – The IMC Perspective. Burt’s Bee’s Takes Brands to School with Proper Usage of Facebook. July 9, 2013. A subsidiary of Clorox, Burt’s Bees. Was created over 25 years ago and is an earth friendly, all natural personal care company that offers consumers products for personal hygiene, health and beauty. Burt’s has always maintained a loyal following, but when Melissa Sowy. List of the top 20 Best Company Facebook Pages.”. Latest discounts and promotions, and even share their lates...

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About | Infinitely Evolving Media - The IMC Perspective

https://infinitelyevolvingmedia.wordpress.com/about

Infinitely Evolving Media – The IMC Perspective. This is an example of a page. Unlike posts, which are displayed on your blog’s front page in the order they’re published, pages are better suited for more timeless content that you want to be easily accessible, like your About or Contact information. Click the Edit link to make changes to this page or add another page. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).

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Burt’s Bee’s Takes Brands to School with Proper Usage of Facebook | Infinitely Evolving Media - The IMC Perspective

https://infinitelyevolvingmedia.wordpress.com/2013/07/09/burts-bees-takes-brands-to-school-with-proper-usage-of-facebook

Infinitely Evolving Media – The IMC Perspective. Burt’s Bee’s Takes Brands to School with Proper Usage of Facebook. July 9, 2013. A subsidiary of Clorox, Burt’s Bees. Was created over 25 years ago and is an earth friendly, all natural personal care company that offers consumers products for personal hygiene, health and beauty. Burt’s has always maintained a loyal following, but when Melissa Sowy. List of the top 20 Best Company Facebook Pages.”. Latest discounts and promotions, and even share their lates...

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Companies Are Forgetting the Most Important Audience. Employees! Altimeter Group principal analyst, Brian Solis. Recently wrote about The Problem with Employment Engagement. He looks at it from the technology disruption and leadership angles. There is impact from an integrated marketing communications (IMC) perspective as well. The research and stats he cites from Gallup. There are multiple benefits of proper and good internal communications that any exec suite will like: improved performance, higher mor...

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