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Digital Data Tactics | Analytics Implementation Tips & Tricks, from Jenn Kunz

Analytics Implementation Tips and Tricks, from Jenn Kunz. Career changes and exciting opportunities. September 29, 2016. In an unexpected surprise for many (including myself) a few weeks ago I left Adobe and joined the team at Cognetik. I’m also excited to be a part of the team building the Cognetik Product. A data visualization and insights tool that is unlike any other I’ve seen or worked with. I’ll be keeping up the blog, of course, and my various DTM enablement. View all 4 comments. September 8, 2016.

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Digital Data Tactics | Analytics Implementation Tips & Tricks, from Jenn Kunz | digitaldatatactics.com Reviews

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Analytics Implementation Tips and Tricks, from Jenn Kunz. Career changes and exciting opportunities. September 29, 2016. In an unexpected surprise for many (including myself) a few weeks ago I left Adobe and joined the team at Cognetik. I’m also excited to be a part of the team building the Cognetik Product. A data visualization and insights tool that is unlike any other I’ve seen or worked with. I’ll be keeping up the blog, of course, and my various DTM enablement. View all 4 comments. September 8, 2016.

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Digital Data Tactics | Analytics Implementation Tips & Tricks, from Jenn Kunz | digitaldatatactics.com Reviews

https://digitaldatatactics.com

Analytics Implementation Tips and Tricks, from Jenn Kunz. Career changes and exciting opportunities. September 29, 2016. In an unexpected surprise for many (including myself) a few weeks ago I left Adobe and joined the team at Cognetik. I’m also excited to be a part of the team building the Cognetik Product. A data visualization and insights tool that is unlike any other I’ve seen or worked with. I’ll be keeping up the blog, of course, and my various DTM enablement. View all 4 comments. September 8, 2016.

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digitaldatatactics.com

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Why (and why not) use a Data Layer? | Digital Data Tactics

http://www.digitaldatatactics.com/index.php/2016/09/07/why-and-why-not-use-a-data-layer

Analytics Implementation Tips and Tricks, from Jenn Kunz. Why (and why not) use a Data Layer? September 7, 2016. What’s a Data Layer? Tag Management Systems can get data a variety of ways. For instance in DTM you can use query string parameters, meta tags, or cookie values- but in general, data for most variables comes from one of two sources:. To really take advantage of a tag management system like DTM, I may choose to scrape the DOM. I’m gonna call this the MacGyver approach. Conceptually speaking, a ...

2

Deploying Google Marketing Tags Asyncronously through DTM | Digital Data Tactics

http://www.digitaldatatactics.com/index.php/2016/09/08/deploying-google-marketing

Analytics Implementation Tips and Tricks, from Jenn Kunz. Deploying Google Marketing Tags Asyncronously through DTM. September 8, 2016. I had posted previously. About how to deploy marketing tags asynchronously through DTM, but Google Remarketing tags add an extra consideration: Google actually has a separate script to use if you want to deploy asynchronously. Below is an example of how I’ve done that in DTM. Why (and why not) use a Data Layer? Career changes and exciting opportunities →. Cross-post: Int...

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DTM Examples

http://www.digitaldatatactics.com/examples/index.html

DTM Examples- Table of Contents. Below are examples of common DTM use cases, and tips and tricks for DTM. Setting a global "s" analytics object. Self Hosting a DTM file. Setting s.products and array-based variables. DTM Load Order and custom code blocks. General Troubleshooting and common code snippets. Appending a Third-Party Tag Non-Sequentially. Basic W3C Data Layer. Single Page Apps and Data Layers. Direct Call Rules (including using clearVars and "dasiy-chaining"). Event-Based Rules: Custom Events.

4

Get the most out of DTM for deploying Third Party Tracking | Digital Data Tactics

http://www.digitaldatatactics.com/index.php/2016/07/06/dtm-third-party

Analytics Implementation Tips and Tricks, from Jenn Kunz. Get the most out of DTM for deploying Third Party Tracking. July 6, 2016. One of the benefits of using a tag management system like DTM is the ability to lighten the load on your page by moving tracking pixels into DTM. Now, simply moving code into DTM may not improve page performance- there are best practices you need to follow to get the most out of what DTM can offers. 1 Decide on the scope. 2 Decide which type of DTM script to use. Some tags a...

5

Code | Digital Data Tactics

http://www.digitaldatatactics.com/index.php/category/code

Analytics Implementation Tips and Tricks, from Jenn Kunz. Deploying Google Marketing Tags Asyncronously through DTM. September 8, 2016. I had posted previously. About how to deploy marketing tags asynchronously through DTM, but Google Remarketing tags add an extra consideration: Google actually has a separate script to use if you want to deploy asynchronously. Below is an example of how I’ve done that in DTM. What the DTM “top down” approach means for your page performance. July 6, 2016. Any javascript f...

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webanalyticsfordevelopers.com

tag manager | Web Analytics for Developers

https://webanalyticsfordevelopers.com/tag/tag-manager

Web Analytics for Developers. A developer's guide to web analytics – new post every 1st and 3rd Tuesday. Posts tagged tag manager. My Summit session now viewable online. May 31, 2016. This is not technically a post, but May is a month with 5 Tuesdays, so: If you weren’t able to come to Summit, or just missed the session, I’m happy to announce that you can now see Craig Scribner and …. Read more ›. Tagged with: adobe summit. February 16, 2016. Are you an AEM architect or developer? Read more ›. I’m ...

webanalyticsfordevelopers.com

Reference – DTM Load Order | Web Analytics for Developers

https://webanalyticsfordevelopers.com/2015/07/21/reference-dtm-load-order

Web Analytics for Developers. A developer's guide to web analytics – new post every 1st and 3rd Tuesday. Reference – DTM Load Order. Reference – DTM Load Order. July 21, 2015. As you all know (I hope), there are about a dozen or so places in DTM where you can open an editor window and happily put Javascript code which DTM will later execute on your site if the conditions are met. This is a very powerful feature which I love dearly. There is a chart in the documentation that shows how DTM timing. 4 Page L...

webanalyticsfordevelopers.com

simplicity | Web Analytics for Developers

https://webanalyticsfordevelopers.com/tag/simplicity

Web Analytics for Developers. A developer's guide to web analytics – new post every 1st and 3rd Tuesday. Testing is like an Onion. August 16, 2016. I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to …. Read more ›. My Summit session now viewable online. May 31, 2016. Read more ›. Tagged with: adobe summit. January 19, 2016.

webanalyticsfordevelopers.com

rsid | Web Analytics for Developers

https://webanalyticsfordevelopers.com/tag/rsid

Web Analytics for Developers. A developer's guide to web analytics – new post every 1st and 3rd Tuesday. Dynamic Report Suite ID with DTM. August 2, 2016. Adobe Analytics has always had a feature that allowed you to dynamically set the Report Suite ID (rsid). It works with a list of domains, matched against the current domain automatically. See dynamic accounts in the Marketing Cloud Help. Nevertheless, …. Read more ›. DTM Property – Report Suite – Staging/Production. August 4, 2015. Read more ›. Just tw...

webanalyticsfordevelopers.com

DTM | Web Analytics for Developers

https://webanalyticsfordevelopers.com/tag/dtm

Web Analytics for Developers. A developer's guide to web analytics – new post every 1st and 3rd Tuesday. Testing is like an Onion. August 16, 2016. I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to …. Read more ›. Dynamic Report Suite ID with DTM. August 2, 2016. Read more ›. June 21, 2016. Read more ›. May 31, 2016. At the t...

webanalyticsfordevelopers.com

Quick Tip: Delayed Tracking with DTM | Web Analytics for Developers

https://webanalyticsfordevelopers.com/2015/07/07/quick-tip-delayed-tracking-with-dtm

Web Analytics for Developers. A developer's guide to web analytics – new post every 1st and 3rd Tuesday. Quick Tip: Delayed Tracking with DTM. Quick Tip: Delayed Tracking with DTM. July 7, 2015. Sometimes you find yourself in a situation where you need to track something outside the normal way. Examples can be when you want to track data that is not available directly on page load, such as product availability. Trigger Rule at Onload. So what do we do? The answer is still to use DTM, but let’s make...

webanalyticsfordevelopers.com

javascript | Web Analytics for Developers

https://webanalyticsfordevelopers.com/tag/javascript

Web Analytics for Developers. A developer's guide to web analytics – new post every 1st and 3rd Tuesday. June 21, 2016. Or: why AngularJS makes our lives harder Single-page applications are web sites that “live on a single page”, i.e. when the visitor clicks anything, the browser will not load a new page (as it usually would). Instead, it will modify …. Read more ›. Charles’ “Replace” is a Winner! May 17, 2016. Remember when I wrote an Ode to Charles and Map Local? Read more ›. April 5, 2016. Tagged with...

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Principles | Web Analytics for Developers

https://webanalyticsfordevelopers.com/category/principles

Web Analytics for Developers. A developer's guide to web analytics – new post every 1st and 3rd Tuesday. Dynamic Report Suite ID with DTM. August 2, 2016. Adobe Analytics has always had a feature that allowed you to dynamically set the Report Suite ID (rsid). It works with a list of domains, matched against the current domain automatically. See dynamic accounts in the Marketing Cloud Help. Nevertheless, …. Read more ›. DTM – Data Elements that persist. May 3, 2016. Read more ›. April 5, 2016. Some time a...

webanalyticsfordevelopers.com

debug | Web Analytics for Developers

https://webanalyticsfordevelopers.com/tag/debug

Web Analytics for Developers. A developer's guide to web analytics – new post every 1st and 3rd Tuesday. My Summit session now viewable online. May 31, 2016. This is not technically a post, but May is a month with 5 Tuesdays, so: If you weren’t able to come to Summit, or just missed the session, I’m happy to announce that you can now see Craig Scribner and …. Read more ›. Tagged with: adobe summit. Charles’ “Replace” is a Winner! May 17, 2016. Remember when I wrote an Ode to Charles and Map Local? Today,...

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digitaldatatactics.com

Digital Data Tactics | Analytics Implementation Tips & Tricks, from Jenn Kunz

Analytics Implementation Tips and Tricks, from Jenn Kunz. Career changes and exciting opportunities. September 29, 2016. In an unexpected surprise for many (including myself) a few weeks ago I left Adobe and joined the team at Cognetik. I’m also excited to be a part of the team building the Cognetik Product. A data visualization and insights tool that is unlike any other I’ve seen or worked with. I’ll be keeping up the blog, of course, and my various DTM enablement. View all 4 comments. September 8, 2016.

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Digital Dataworks is a Scottish company with a multimedia heritage, bringing together talents from film, television, music and computer gaming, underpinned by a solid foundation of traditional and computer science. Founded in 1999 to provide audio and video services to new media producers, Digital Dataworks soon became known for its quality and attention to detail supplying services to both educational and commercial organisations. 27 Speirs Road, Glasgow. G61 2LX. VAT Registration Number: 735 3480 32.