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digital is human

The human side of branding in a digital world

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1917●●●●3025
al●●●●●●@gmail.com

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digital is human | digitalishumanblog.com Reviews

https://digitalishumanblog.com

The human side of branding in a digital world

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1

digital is human: The end of comms planning as we know it

http://www.digitalishumanblog.com/2015/05/the-end-of-comms-planning-as-we-know-it.html

The human side of branding in a digital world. Sunday, May 31, 2015. The end of comms planning as we know it. A few days ago, a colleague asked me if communiations planning as an agency capability still exists or the term is just outdated. After giving it some thought, I came to the conclusion that comms planning no longer exists in its pure form. The role of comms planning is becoming less about planning communication distribution, and more about planning experiences through content or services. I am a ...

2

digital is human: It's the Music, Stupid.

http://www.digitalishumanblog.com/2015/06/its-music-stupid.html

The human side of branding in a digital world. Sunday, June 14, 2015. It's the Music, Stupid. On July 8th, Apple unveils Apple Music,. Its subscription music service. For only $9.99 a month, you can access all the music you want in iTunes. Think about a Netflix for music. With this move, Apple is aiming at the 135 million streaming music listeners in the U.S.,. Which is mostly owned by Spotify and Pandora. To fend off Apple, Spotify has to compete on music, not features. Spotify needs to take a page ...

3

digital is human: January 2014

http://www.digitalishumanblog.com/2014_01_01_archive.html

The human side of branding in a digital world. Monday, January 6, 2014. The new digital “Green Rush”. 2014, Colorado became the first state to legalize marijuana for recreational use. Washington state is set to follow later this year. This means that anyone 21 or older can buy up to a quarter of an ounce of marijuana in regulated Colorado shops. This is a sensitive issue, as marijuana remains illegal at the federal level. And our society is still deeply divided on this issue. Consumer-made videos and pic...

4

digital is human: Hacking Culture: Social Responsibility or Business?

http://www.digitalishumanblog.com/2015/07/hacking-culture-social-responsibility.html

The human side of branding in a digital world. Tuesday, July 7, 2015. Hacking Culture: Social Responsibility or Business? And does it matter? Posted by Alberto Brea. Subscribe to: Post Comments (Atom). Brooklyn, New York. 8203;Thanks for visiting! View my complete profile. Content vs  Service  - The Battle for Your Attenti. Hacking Culture: Social Responsibility or Business. There was an error in this gadget. Simple template. Powered by Blogger.

5

digital is human: No Country for Mad Men

http://www.digitalishumanblog.com/2015/04/no-country-for-mad-men.html

The human side of branding in a digital world. Sunday, April 12, 2015. No Country for Mad Men. How much has advertising changed since the Mad Men era? A period when agencies spent months developing an advertising campaign – and drinking a lot of booze at the office – with the hope of changing a company’s future. While a lot has changed, the principles have not. We are still in the dying business of making ads rather than changing behavior. Actions change attitudes faster than attitudes change actions, as...

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Alberto Brea

The human side of branding in a digital world. I'm Alberto, a marketer and student our digital society. I work at RAPP. As a VP, Experience Planning developing brand stories and experiences that matter. I like to analyze how brands can help solve the social and economic issues that are affecting our community through digital innovation. Socia media for public advocacy. How NGO can use social media to organize a movement? INFLUENCERS FULL VERSION (ES). From R I creative. If you want to get in touch," email.

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Skip to main content. The human side of branding in a digital world. Persuasive Simplicity, Persuasive Commerce. April 06, 2017. In a complex world, simplicity wins. In a human world, purpose sets us apart. In a complex and human world, we need persuasive simplicity to survive. Persuasive simplicity is putting simplicity in the path of motivation. It is simplicity with purpose. The Perfect Machine. Winter and Summer in Adland. April 01, 2017. It is winter in Adland. . March 24, 2017. 160;according to the...

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