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DIGITALLYLISA.COM

Digitally Lisa

Digital marketing strategist, Lisa Kirkman, discusses making the most out of social media and digital marketing.

http://www.digitallylisa.com/

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Digitally Lisa | digitallylisa.com Reviews
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Digital marketing strategist, Lisa Kirkman, discusses making the most out of social media and digital marketing.
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Digitally Lisa | digitallylisa.com Reviews

https://digitallylisa.com

Digital marketing strategist, Lisa Kirkman, discusses making the most out of social media and digital marketing.

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1

Digitally Lisa: Interviews with Marketing Managers about their Social Media Campaigns

http://www.digitallylisa.com/2012/07/interviews-with-marketing-managers.html

Marketing as a collaborative communicator in a digital world. Monday, March 12, 2012. Interviews with Marketing Managers about their Social Media Campaigns. Nissan LEAF's social marketing team met with me at the TBWA/Chiat/Day offices in Culver City, CA to discuss what goes into their campaigns. My always-on-the-money colleague at HP, Chad Summervill, narrated. And Stephen Colbert even makes an appearance. Would your company like to share a video tour of their social media efforts? I have been in digita...

2

Digitally Lisa: Email, email, email. It still works.

http://www.digitallylisa.com/2012/08/email-email-email-it-still-works.html

Marketing as a collaborative communicator in a digital world. Wednesday, August 22, 2012. Email, email, email. It still works. When I started working in the interactive marketing space with Aviatech in 2003, they were doing Aviamations, flash images inside an email message within the Yahoo! Email system. It was amazing to see how the lowly email could be transformed to art with animation and music. We were going to be millionaires! But we had several clients who . And figured out that it doesn't cost muc...

3

Digitally Lisa: Make More From a Smaller Social Media Audience

http://www.digitallylisa.com/2012/07/make-more-from-smaller-social-media.html

Marketing as a collaborative communicator in a digital world. Monday, July 9, 2012. Make More From a Smaller Social Media Audience. I heard someone this weekend crowing that he had "10,000 Twitter followers." I don't believe that guy (but I didn't check since summer family BBQs are not the place for cold, hard analytics) but I also think he doesn't realize that his 10k followers is probably less than 2k legitimate listeners and a lot of lurkers or potential spammers. By using a nifty tool called. It is s...

4

Digitally Lisa: Ready! Fire! Aim! Effective Social Media Marketing Means Aiming Before Firing

http://www.digitallylisa.com/2012/07/ready-fire-aim-effective-social-media.html

Marketing as a collaborative communicator in a digital world. Monday, July 2, 2012. Effective Social Media Marketing Means Aiming Before Firing. Here are three tips for starting your social media planning. Know what you want to achieve before starting. Ready, fire, aim is clearly the wrong order when firing a gun, so why is it acceptable for social media? Running a targeted sales push. 1 Start from benchmarks:. Your benchmarks can be in many forms. Something is better than nothing here. Keep your benchma...

5

Digitally Lisa: Are ad consolidators ruining the display ad market?

http://www.digitallylisa.com/2012/06/are-ad-consolidators-ruining-display-ad.html

Marketing as a collaborative communicator in a digital world. Thursday, June 28, 2012. Are ad consolidators ruining the display ad market? I have been th inking about online display advertising lately. There are many mechanisms now for a site to advertise itself, but are the results generating what you need to justify the cost, or justify the user intrusion? Calls display ads a. You can't tell the brand's story in that space and people ignore them. Oops. The fault isn't with the advertisers - lord knows ...

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Digitally Lisa

Marketing as a collaborative communicator in a digital world. Friday, May 8, 2015. I love the idea of user-based creative. It's maybe using the customers rather than relying on our creativity as the "creative" people, but I'm ok with it. Perhaps my students next semester will end up with a make your own campaign project. Plenty of companies have done it successfully. Here is an example of how Ford Fiesta did it marketing to Millenials. Thursday, May 2, 2013. I presented How Search Engine Marketing Works&...

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digitallyliterate.com - This website is for sale! - computer tuition Resources and Information.

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digitallyliterate.org is coming soon

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Pierce Smart Fusion

Wednesday, 21 April 2010. The new Nike Grid campaign is a prime example of what can be achieved when the physical and digital world meet. Mapping physical movements onto the digital arena is not totally ground breaking (something Foursquare for one have been doing on mobile for some time)but the entrance of Nike as a big name player can only boost the mechanic. Ned Mendez, Smartfusion. Wednesday, 24 March 2010. A great video about the changing comms landscape. Labels: Last Adveristing Agency on earth.

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