brandexperiencematters.blogspot.com
Brand Experience Matters: Consumers will remember a brand experience more readily than a load of brand facts
http://brandexperiencematters.blogspot.com/2012/11/consumers-will-remember-brand.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Sunday, 11 November 2012. Consumers will remember a brand experience more readily than a load of brand facts. Post in 2008 I wrote:. A collection of perceptions in the mind of the consumer”. So, what shapes consumer perceptions? A load of stuff will shape their perceptions but a key driver of it will be their experiences of a brand. It is each and every brand experience that shapes what the brand is in the mind of consumer. Andrew Weir ...
brandexperiencematters.blogspot.com
Brand Experience Matters: Advocacy must be a focus for the whole brand organisation, not just marketing
http://brandexperiencematters.blogspot.com/2009/01/driving-advocacy-is-not-just-job-of.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Saturday, 17 January 2009. Advocacy must be a focus for the whole brand organisation, not just marketing. One of the most powerful ways to persuade a consumer to become an advocate is by delivering compelling brand experiences every time they encounter a brand. I have been playing around with a conceptual framework (below) that aims to help with mapping the main moments that consumers' encounter a brand. Is when the consumer buys again.
brandexperiencematters.blogspot.com
Brand Experience Matters: 01/01/2013 - 02/01/2013
http://brandexperiencematters.blogspot.com/2013_01_01_archive.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Tuesday, 29 January 2013. Brands must deliver what they promise. A key tenet of my view on brand success is that is is vital that a brand delivers what it promises. There is an excellent article in. At Forrester) about how brands need to carefully match what they promise in their communications with what they are capable of delivering. The article talks about two airline ads:. In contrast a recent. It isn't complicated. Check-out the.
brandexperiencematters.blogspot.com
Brand Experience Matters: Hot models get Abercrombie & Fitch video noticed
http://brandexperiencematters.blogspot.com/2012/07/hot-models-get-abercrombie-fitch-video.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Monday, 9 July 2012. Hot models get Abercrombie and Fitch video noticed. What can I say. Video is spot on for it's brand and should appeal to it's core target consumer. It is getting the brand. With an impressive 7 million. At the very least it seems to be a film that people are sharing. A positive indicator of. Posted by Andrew Weir. Monday, July 09, 2012. Labels: Abercrombie and Fitch. Subscribe to: Post Comments (Atom). And magical b...
brandexperiencematters.blogspot.com
Brand Experience Matters: 02/01/2012 - 03/01/2012
http://brandexperiencematters.blogspot.com/2012_02_01_archive.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Sunday, 19 February 2012. Loyalty programmes usually don't deliver positive brand experiences. I have said before that. Should be a brands primary objective - but I am not a big fan of trying to do this via so called loyalty programmes. Digital technology makes it easy to set them up but brand organisations should think very carefully before doing so. There is an interesting article from. Recognises and appreciates their. There may be m...
brandexperiencematters.blogspot.com
Brand Experience Matters: 11/01/2012 - 12/01/2012
http://brandexperiencematters.blogspot.com/2012_11_01_archive.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Sunday, 11 November 2012. It is how brands make consumers feel that is really important. I love this quote:. People will forget what you said, people will forget what you did, but people will not forget how you made them feel.". Brands need to deliver experiences that. Who do this really well. Alternatively check out this. Posted by Andrew Weir. Sunday, November 11, 2012. Links to this post. Post in 2008 I wrote:. Since I started writin...
brandexperiencematters.blogspot.com
Brand Experience Matters: Dancing babies helps get ad noticed
http://brandexperiencematters.blogspot.com/2013/01/dancing-babies-in-ads-help-them-noticed.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Tuesday, 29 January 2013. Dancing babies helps get ad noticed. Nother ad with dancing babies. It seems to be an effective way to get this Kit Kat ad. Disclosure: Kit Kat are a client. Article says: Creative, Cute, Cool are the 'cornerstones' of this campaign. 16 million views in 2 weeks. I can't argue with that. Posted by Andrew Weir. Tuesday, January 29, 2013. Subscribe to: Post Comments (Atom). View my complete profile. The aim of thi...
brandexperiencematters.blogspot.com
Brand Experience Matters: 03/01/2013 - 04/01/2013
http://brandexperiencematters.blogspot.com/2013_03_01_archive.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Thursday, 14 March 2013. The Oberoi Hotel in Delhi has Class. We just had our agency Leadership Conference in New Delhi - at. What a fantastic place. The rooms rooms were spectacular. The food excellent. The staff were delightful. On my second day I found this note (shown above) and some deodorant and shaving gel in my room. Will I go back to the Oberoi next time I am in NewDelhi (repeat business)? Of course - it will be my first choice.
brandexperiencematters.blogspot.com
Brand Experience Matters: Hellmanns deliver an inspiring brand experience in-store
http://brandexperiencematters.blogspot.com/2012/05/hellmanns-deliver-inspiring-brand.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Sunday, 27 May 2012. Hellmanns deliver an inspiring brand experience in-store. This is a really smart idea from Hellmann's. In Brazil Hellmann's partnered with 100 stores and. Installed software at the check-out that provided consumers with Hellmann's recipe ideas based on the other ingredients in their shopping basket. A neat idea that provides consumers' a great brand experience at the moment they buy. Check the full story at Mashable.
brandexperiencematters.blogspot.com
Brand Experience Matters: It is how brands make consumers feel that is really important
http://brandexperiencematters.blogspot.com/2012/11/it-is-how-brands-make-consumers-feel.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Sunday, 11 November 2012. It is how brands make consumers feel that is really important. I love this quote:. People will forget what you said, people will forget what you did, but people will not forget how you made them feel.". Brands need to deliver experiences that. Who do this really well. Alternatively check out this. Posted by Andrew Weir. Sunday, November 11, 2012. Subscribe to: Post Comments (Atom). View my complete profile.
