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jumping into the imc rabbit hole
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Mobile Marketing | Digital Wonderland
https://digitalwonderlandblog.wordpress.com/2016/03/20/mobile-marketing
Jumping into the imc rabbit hole. March 20, 2016. With more and more consumers owning smart phones, it should come as no surprise that people are spending more time on mobile phones than desktop computers. While 42% of all users are estimated to primarily use a desktop computer, 51% use mobile technology. Because of this growing trend, it is vital that companies develop a mobile marketing platform. Have you ever dealt with a bad mobile experience? The Enchantment of Enchanted Objects →. Little Talks Abou...
Dealing with Globalization | Digital Wonderland
https://digitalwonderlandblog.wordpress.com/2016/04/15/dealing-with-globalization/comment-page-1
Jumping into the imc rabbit hole. April 15, 2016. Growing technologies not only change the products we use, but also the way we purchase products. Globalization allows for companies to reach more people, in various locations throughout the world. As this continues, smaller companies often struggle to keep up. Larger companies often have more resources and opportunities to provide discount products, and smaller companies are unable to compete. Would you utilize something like Macy’s Anywhere? Fill in your...
The Enchantment of Enchanted Objects | Digital Wonderland
https://digitalwonderlandblog.wordpress.com/2016/03/27/the-enchantment-of-enchanted-objects
Jumping into the imc rabbit hole. The Enchantment of Enchanted Objects. March 27, 2016. With the emergence of new technologies and enchanted objects. It is always fun to see how companies are able to find unique ways to interact with their customers. One industry that has done particularly well with thinking outside the box has been Amusement Parks. Disneyworld introduced a wearable device, known as the Magic Band. However, perhaps the most genius use of enchanted objects. Potential Backlash →. I think t...
See the Future | Digital Wonderland
https://digitalwonderlandblog.wordpress.com/2016/04/17/see-the-future/comment-page-1
Jumping into the imc rabbit hole. April 17, 2016. Every once and a while, emerging technologies come together to create something that totally changes the norm. Recently, I came across an enchanted object that has the potential to do just that. Scientists at Samsung and Google are currently working to develop a smart contact lens, part of a new generation of wearable technology. While the specifics are still unclear, this product has the potential to overlay images directly into the user’s sight. You are...
The Enchantment of Enchanted Objects | Digital Wonderland
https://digitalwonderlandblog.wordpress.com/2016/03/27/the-enchantment-of-enchanted-objects/comment-page-1
Jumping into the imc rabbit hole. The Enchantment of Enchanted Objects. March 27, 2016. With the emergence of new technologies and enchanted objects. It is always fun to see how companies are able to find unique ways to interact with their customers. One industry that has done particularly well with thinking outside the box has been Amusement Parks. Disneyworld introduced a wearable device, known as the Magic Band. However, perhaps the most genius use of enchanted objects. Potential Backlash →. I think t...
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Wag the Dog – mmoirai
https://mmoirai.wordpress.com/2016/04/18/wag-the-dog/comment-page-1
Just a few days ago, Saatchi and Saatchi Madrid unveiled its latest creative invention for their client, Pedigree, called “The Posting Tail”. When a dog wags its tail in a way that indicates it likes something, the camera is activated and the subject of the canine’s happiness is captured in a photo and uploaded to their own Facebook feed. Just like our social media accounts generate data for marketers. Perhaps. But we all know what kind of gold can be mined from data. April 18, 2016. April 19, 2016.
Wag the Dog – mmoirai
https://mmoirai.wordpress.com/2016/04/18/wag-the-dog
Just a few days ago, Saatchi and Saatchi Madrid unveiled its latest creative invention for their client, Pedigree, called “The Posting Tail”. When a dog wags its tail in a way that indicates it likes something, the camera is activated and the subject of the canine’s happiness is captured in a photo and uploaded to their own Facebook feed. Just like our social media accounts generate data for marketers. Perhaps. But we all know what kind of gold can be mined from data. April 18, 2016. April 19, 2016.
Twitch: King of Live Streaming Platforms? – mmoirai
https://mmoirai.wordpress.com/2016/03/28/twitch-king-of-live-streaming-platforms
Twitch: King of Live Streaming Platforms? When I wrote about Periscope. A few weeks ago, I don’t think I’d quite realized just how many live streaming platforms there are. YouTube. Has live-streaming. Livestream. Has live-streaming (duh). There’s a live-streaming platform for DJs called Chew.tv. There’s a live-streaming platform for chefs (that should have been called Chew.tv, right? My favorite, though is Twitch. 8211; and that’s not just because I’ve actually been live-streamed ON Twitch. Compared typi...
Hashtags Strike Back – mmoirai
https://mmoirai.wordpress.com/2016/04/07/hashtags-strike-back
You would think after the hashtag debacles #CosbyMeme. People would be more careful about what hashtags they’re putting out. I mean, yeah, it might have sounded good in your head in that moment, but realistically people are unpredictable. No, I take that back – people are very predictable in doing things you wouldn’t expect. Hijacking a hashtag is the art of using a defined Twitter hashtag for the opposite purpose to that which was intended, usually with disastrous results for the creator. Stole the silv...
Periscope: Another New Platform – mmoirai
https://mmoirai.wordpress.com/2016/03/14/periscope-another-new-platform
Periscope: Another New Platform. The trouble with emerging media is that there’s always something new. Try as I might, I feel like I’m just behind the curve when it comes to new platforms – but I haven’t heard too many people (in my circle, anyhow) talking about Twitter owned platform, Periscope. As they self-describe, Periscope is a way to explore the world through someone else’s eyes. The reason Periscope is taking off is that customers don’t want to be sold to. Provide your viewers with something they...
Have It Your Way – mmoirai
https://mmoirai.wordpress.com/2016/04/15/137
Have It Your Way. This year, National American Sign Language Day brought a surprise. For all of us. After years of wondering if the mascot’s silence was just a matter of being creepy (let’s be honest, we all thought it was pretty creepy), it turns out, he can only speak using ASL. For the event, Burger King pulled out all the stops and changed all of their store signage down to their logo in honor of the day. And 48 million Americans. The internet, email, and texting are text-heavy communication mediums ...
Reactionary – mmoirai
https://mmoirai.wordpress.com/2016/03/07/reactionary
For years we’ve been petitioning Facebook for a simple dislike button. Could they give us that one little thing? No They gave us reactions instead. Am I angry about what’s being posted or angry at the poster? Let’s get into some examples. It’s political season, so it’s not unheard of to see crazy political messages floating around that I don’t agree with. Do I use the angry face because I’m angry at the post or am I angry that the poster is posting nonsense? Maybe I’d prefer an eyeroll reaction. The prob...
nicolesleechiavone.wordpress.com
Twitter Hashtag COULD #SaveSylvestor the Lion – nicolesleechiavone
https://nicolesleechiavone.wordpress.com/2016/03/30/twitter-hashtag-could-savesylvestor-the-lion
Unbound Strategic Thinker. Crafty Coffee Brewer. Red Vino Lover. Best Chinese Takout Partner. Avid Gym Goer. Twitter Hashtag COULD #SaveSylvestor the Lion. March 30, 2016. April 19, 2016. Sure, Sylvestor may have eaten a cow and 26 sheep in the two times he escaped, but isn’t that what lions eat? The hashtag is gaining momentum and @SANSpark created at least four ways to not have Sylvestor put down (Ries, 2016):. 2 Translocating the lion to another national park. Ries, B. (2016, March 30). Sylves...March...
Live Tweeting – klemergingmedia
https://klemergingmedia.wordpress.com/2016/04/03/live-tweeting/comment-page-1
April 3, 2016. Social media has created an entirely new experience with the way we view television shows. A lot of shows that seem to have a following on social media will showcase different hashtags throughout the episode. This hashtag connects viewers on Instagram and Facebook from all over the world to speak and read the opinions about what is going on in the show and scene. Biggest Brother – The Internet of Things. Voice Search and The Older Consumer. 6 thoughts on “ Live Tweeting. The only thing I d...
Emerging Media & FOMO – klemergingmedia
https://klemergingmedia.wordpress.com/2016/03/06/emerging-media-fomo
Emerging Media & FOMO. March 6, 2016. News organization’s will posts information about what is going on around the world on their social media sites before bringing it up on air. Emerging media has given us the ability to be plugged in at all times so that we do not have to suffer from FOMO or the Fear Of Missing Out. Emerging Media & Minorities. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). On Virtual Reality R...
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digitalwonderlandblog.wordpress.com
Digital Wonderland | jumping into the imc rabbit hole
Jumping into the imc rabbit hole. April 17, 2016. Every once and a while, emerging technologies come together to create something that totally changes the norm. Recently, I came across an enchanted object that has the potential to do […]. Read Article →. April 15, 2016. Growing technologies not only change the products we use, but also the way we purchase products. Globalization allows for companies to reach more people, in various locations throughout the world. […]. Read Article →. April 11, 2016.
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