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blog.dinogane.com: Segmentation, Targeting, and Positioning in online social networks

http://blog.dinogane.com/2011/07/segmentation-targeting-and-positioning.html

Founder at PreScouter. Crib notes for the next time I start a business. @dinogane. Segmentation, Targeting, and Positioning in online social networks. Can you imagine taking something that an established company is already doing, creating a duplicate product, and just marketing it differently for a different audience? This clearly works with paper towels. Can this work with Internet startups? But are there only two personas that people have? And add tweaks for each of their niches. They each segment ...

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blog.dinogane.com: Can-do attitude

http://blog.dinogane.com/2011/03/can-do-attitude.html

Founder at PreScouter. Crib notes for the next time I start a business. @dinogane. Sometimes your can-do attitude can become more than just your company culture; it can become your brand. With its "Just Do It" campaign and strong product, Nike was able to increase its share of the domestic sport-shoe business from 18 percent to 43 percent, from $877 million in worldwide sales to $9.2 billion in the ten years between 1988 and 1998. Thursday, March 03, 2011. Subscribe to: Post Comments (Atom). This guest p...

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blog.dinogane.com: Week 10 of 13: Company Formation

http://blog.dinogane.com/2010/08/week-10-of-13-company-formation.html

Founder at PreScouter. Crib notes for the next time I start a business. @dinogane. Week 10 of 13: Company Formation. The name is settled. My startup project is now called PreScouter. My classmates might remember a differing working title; but that name is entirely forgettable. The project has also moved on from the original business idea of a micro-consulting type service to something else. The service I'm launching is something like a trade publication, but much more personalized. At the start of the we...

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blog.dinogane.com: Men wanted for hazardous journey

http://blog.dinogane.com/2011/03/men-wanted-for-hazardous-journey.html

Founder at PreScouter. Crib notes for the next time I start a business. @dinogane. Men wanted for hazardous journey. Liberally borrowed from Steve Blank's post. Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.". Attributed to Ernest Shackleton. Saturday, March 05, 2011. Subscribe to: Post Comments (Atom). How professors get the right people on board. Amazon's Silk disrupts the microprocessor race.

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blog.dinogane.com: London's Silicon Valley

http://blog.dinogane.com/2011/11/londons-silicon-valley.html

Founder at PreScouter. Crib notes for the next time I start a business. @dinogane. In the two years I've been away from London, the city has developed a flourishing digital hub - "Tech City". A map. Has been created to highlight the growth of startups in the hub. More from the BBC. The UK Prime Minister has unveiled an interactive map of East London's technology cluster, revealing more than 600 firms in the area. The Tech City map. The government said it was acting to support the area's success. This gue...

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blog.dinogane.com: How professors get the right people on board

http://blog.dinogane.com/2011/01/how-professors-get-right-people-on.html

Founder at PreScouter. Crib notes for the next time I start a business. @dinogane. How professors get the right people on board. A professor I recently met with explained, "I'm trying to think of what I can say in the first five minutes of class that will make people want to drop the class". He continued, "I get paid the same, whether there are 70 people in the class or 20". Clearly, a smaller class size is a better experience for both him and the students taking the class. Scheduling: Some professors de...

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blog.dinogane.com: Table of Contents

http://blog.dinogane.com/p/table-of-contents.html

Founder at PreScouter. Crib notes for the next time I start a business. @dinogane. What you should know before beginning. Steve Jobs' Advice for Entrepreneurs: Love what you're doing, or you'll give up. Entrepreneurship needs to be boring. Steve Blank on Tech Bubbles. Start with customer acquisition. 37Signals' Jason Fried: The Drug-Dealing Model of Online Business (Freemium vs Advertising). How do you get 50,000 followers on Tumblr? Finding and assessing ideas. Recipes for good ideas. The real time web.

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blog.dinogane.com: Guest Post: Prospective MBA Students: Other Undergraduate Majors to Consider Beyond Business

http://blog.dinogane.com/2010/10/prospective-mba-students-other.html

Founder at PreScouter. Crib notes for the next time I start a business. @dinogane. Guest Post: Prospective MBA Students: Other Undergraduate Majors to Consider Beyond Business. This guest post is contributed by Alvina Lopez. Who writes on the topics of accredited online colleges. She welcomes your comments at her email Id: alvina.lopez @gmail.com. 3 Engineering or any other technical field. Saturday, October 16, 2010. Subscribe to: Post Comments (Atom). How professors get the right people on board. Amazo...

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blog.dinogane.com: Week 6 of 13: Piecing Together The Business

http://blog.dinogane.com/2010/07/week-6-of-13-piecing-together-business.html

Founder at PreScouter. Crib notes for the next time I start a business. @dinogane. Week 6 of 13: Piecing Together The Business. Starting a business means piecing together buyers, suppliers, operational systems and all sorts of other bits. With time ticking away, I get an urge to just call potential customers up and start doing some kind of selling. However, I know this will be disastrous. How do I know this? Should the company be incorporated as an LLC or C-Corp? Sunday, July 25, 2010. A professor I rece...