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Focus Groups and Surveys

Chicago area firm with more than 30 years of experience conducting focus groups and surveys

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Focus Groups and Surveys | directmarketchicago.com Reviews
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Chicago area firm with more than 30 years of experience conducting focus groups and surveys
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Focus Groups and Surveys | directmarketchicago.com Reviews

https://directmarketchicago.com

Chicago area firm with more than 30 years of experience conducting focus groups and surveys

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surveyfocusgroup.com surveyfocusgroup.com

Direct Market Research News

http://www.surveyfocusgroup.com/directmarketnews.htm

Focus Groups and Surveys. Cell Sample Sizes for Surveys. The question we wish to answer is how many respondents are needed in a survey cell so that if those in that cell differ from those in another on the measurement of interest a statistical analysis will reveal it? In the case of surveys the measurement of interest is usually an attitude or a behavioral intention. Ideally cell sizes should be determined by means of a Power Analysis. Power depends on four things:. The variation within the cells being c...

surveyfocusgroup.com surveyfocusgroup.com

Surveys

http://www.surveyfocusgroup.com/surveys.htm

Focus Groups and Surveys. Phone and internet-based surveys that investigate issues including:. Why do some customers stay with a company/renew their relationship while others sever it and take their business elsewhere? What can companies do to avoid cancellations and increase the average length of customer life? Can those that are about to cancel be predicted using information that you carry on a customer data base? Those that recently bought a competitors’ offering, why didn’t they purchase yours?

surveyfocusgroup.com surveyfocusgroup.com

Chicago Focus Groups

http://www.surveyfocusgroup.com/focusgroups.htm

Focus Groups and Surveys. Areas of focus group experience include:. What are participants’ reactions to creative materials (space ads, TV ads, direct marketing solicitation kits, telemarketing scripts, etc.). What parts of the stimulus are positive, negative, and/or difficult to fathom? For the product to be most appealing, what needs should it be seen as fulfilling (positioning)? Bernie uses the three-pen technique to answer these questions. What bundle of benefits prove most attractive?

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Focus Groups and Surveys. Be Assured that a highly experienced marketing researcher will be doing every phase of your project - from design to implementation to analysis and reporting. There are no handoffs from the person who consults with you prior to the projects beginning, to the people who actually do the work. We have more than 30 years of experience. Clients Bernie has done research for include:. To discuss a research question or a specific project call us at (630) 369-6954.

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