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Transformational Marketing by Derek Cheng

An efficient, hands-on approach to setting business goals and objectives, implementing tools and processes, and launching your business

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CONTACTS AT DKLCHENG.COM

Derek Cheng

Derek Cheng

1680 ●●●●●rd St

Sant●●●●lara , CA, 95050

US

1.65●●●●9311
ne●●●●●●●●@siteground.com

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Derek Cheng

Derek Cheng

1680 ●●●●●rd St

Sant●●●●lara , CA, 95050

US

1.65●●●●9311
ne●●●●●●●●@siteground.com

View this contact

Derek Cheng

Derek Cheng

1680 ●●●●●rd St

Sant●●●●lara , CA, 95050

US

1.65●●●●9311
ne●●●●●●●●@siteground.com

View this contact

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Transformational Marketing by Derek Cheng | dklcheng.com Reviews
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An efficient, hands-on approach to setting business goals and objectives, implementing tools and processes, and launching your business
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1 derek cheng
2 marketing manifesto
3 blog
4 transformational marketing
5 you are here
6 the egg
7 the caterpillar
8 the chrysalis
9 the butterfly
10 follow me
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derek cheng,marketing manifesto,blog,transformational marketing,you are here,the egg,the caterpillar,the chrysalis,the butterfly,follow me,facebook,linkedin,rss feed,twitter,pages,categories,business model,communications,design,lead generation,management
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Transformational Marketing by Derek Cheng | dklcheng.com Reviews

https://dklcheng.com

An efficient, hands-on approach to setting business goals and objectives, implementing tools and processes, and launching your business

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1

Sales Strategy - Transformational Marketing by Derek Cheng

http://www.dklcheng.com/category/sales-strategy

Archive for category: Sales Strategy. 25 Questions to Assess Your SaaS Marketing Strategy. March 18, 2013. Have you explored your business model? What is your current cost per acquisition and what should it be? What is the most valuable thing your company provides its customers? Try not to answer with a feature, but a human benefit). Why is your solution the best choice over other choices? What are those other choices? If you offer a trial, how many days from trial do you see abandonment? Based on these ...

2

Messaging - Transformational Marketing by Derek Cheng

http://www.dklcheng.com/category/messaging

Archive for category: Messaging. Does Writing Still Matter in Content Marketing? October 15, 2014. In the area of content marketing, writing is starting to become undervalued, not unlike most digital content. After all, we’re a society that complains about a free U2 album in iTunes that we didn’t want, or that we’re mad about paying 99-cents for an app that wasn’t life-altering. Read more →. 4 Signs You Shouldn’t Hire a Web Designer or Developer. July 14, 2014. But as for your website? July 8, 2013.

3

Marketing Manifesto

http://www.dklcheng.com/software-marketing-manifesto

Try to be all things to all people. Get caught up on technological advancement. Expect to be a leader in your first year. Forget the difference between the user and the buyer (you need them both). Trust lead generation campaigns to close any business. Put out a webinar or whitepaper and expect to close any business. Create too many obstacles. Interact with customers and people who look like your customers. Be willing to throw away something that doesn’t work. Simplify as much as possible.

4

The Butterfly - Transformational Marketing by Derek Cheng

http://www.dklcheng.com/portfolio-item/butterfly

There’s an exciting moment when you hear the crack of the chrysalis. It happens much faster than you anticipate. But when the butterfly emerges, it floods its wings with blood and becomes a majestic sight to behold. It’s also looking to both feed and fly. How Long It Will Take. If you want, I’m happy to come in quarterly to help assess and debug or just shoot new ideas if you’re stagnant. But we’ve set up the machinery and it’s up to you to stay in the air. Get from ideas to implementation.

5

The Egg - Transformational Marketing by Derek Cheng

http://www.dklcheng.com/portfolio-item/egg

This is the idea-business modeling-strategy stage. You have an idea to change the world. All the potential energy is locked in. Let’s figure out how to give it a chance in the cold, cruel world. Depending on how much you’ve already flushed out, we can bounce ideas off the wall. We can also generate various business models that will enable you to visualize how the entire corporate machine will work. Do you need partners? What’s the revenue hit? How will customer acquisition happen? What’s your hook?

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My program for Transformational Marketing. Is based on the metaphoric cycle of butterflies. Efficient, hands-on marketing consultation. Ideate and establish business goals and objectives. Select and implement advanced marketing tools and operations. Build the path for take-off and brand legacy. Emerging and Nimble Businesses. I pride myself on working closely with clients to determine the best marketing solutions that match their goals and capabilities.

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