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The Hartz of Advertising | dlhartz.blogspot.com Reviews

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Advertising as I see it

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1

The Hartz of Advertising: April 2011

http://dlhartz.blogspot.com/2011_04_01_archive.html

The Hartz of Advertising. Advertising as I see it. Sunday, April 10, 2011. Is "MOBBED" killing the flash mob? Mobbed" was granted an additional 8 episodes because of the popularity of the pilot, but I wonder how long it will last. As more and more "Mobbed" episodes hit televisions, will there be a trend moving away from flash mobs? Will there be a new grassroots, guerilla, or spontaneous way to create buzz? Is this the end of flash mobs as we know them today? Links to this post. Subscribe to: Posts (Atom).

2

The Hartz of Advertising: March 2011

http://dlhartz.blogspot.com/2011_03_01_archive.html

The Hartz of Advertising. Advertising as I see it. Tuesday, March 22, 2011. To Jingle or Not To Jingle. How do you feel about jingles and music in ads? Are there only certain brands that can use jingles? Links to this post. Thursday, March 10, 2011. What do should Chrysler do? How might this hurt Chrysler's future messaging strategies? Links to this post. Tuesday, March 8, 2011. Don't believe in brands? To put it in perspective lets consider the world's top brand Coca Cola (according to Interbrand's Best...

3

The Hartz of Advertising: Is "MOBBED" killing the flash mob?

http://dlhartz.blogspot.com/2011/04/is-mobbed-killing-flash-mob.html

The Hartz of Advertising. Advertising as I see it. Sunday, April 10, 2011. Is "MOBBED" killing the flash mob? Mobbed" was granted an additional 8 episodes because of the popularity of the pilot, but I wonder how long it will last. As more and more "Mobbed" episodes hit televisions, will there be a trend moving away from flash mobs? Will there be a new grassroots, guerilla, or spontaneous way to create buzz? Is this the end of flash mobs as we know them today? April 12, 2011 at 2:46 PM.

4

The Hartz of Advertising: Don't believe in brands?

http://dlhartz.blogspot.com/2011/03/dont-believe-in-brands.html

The Hartz of Advertising. Advertising as I see it. Tuesday, March 8, 2011. Don't believe in brands? Recently I have talked to quite a number of people who just don't understand branding or the power of brands. They can't figure out how the brand is different from the operations/products of the company. When trying to explain how important a brand is I get a lot of answers like "It's just soda", "It's just a football team", or others that can't see passed the tangible efforts of a company.

5

The Hartz of Advertising: Crisis for Chrysler

http://dlhartz.blogspot.com/2011/03/crisis-for-chrysler.html

The Hartz of Advertising. Advertising as I see it. Thursday, March 10, 2011. As I read article after article about the recent Twitter f-bomb incident with Chrysler, I couldn't help but think about how it might hurt their current messaging. Their Super Bowl ad celebrated Detroit in a rather unique and motivating way, but this latest issue could set them back. What do should Chrysler do? How might this hurt Chrysler's future messaging strategies? March 10, 2011 at 11:53 AM. PS Glad to see you are blogging.

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The Hartz of Advertising. Advertising as I see it. Sunday, April 10, 2011. Is "MOBBED" killing the flash mob? Mobbed" was granted an additional 8 episodes because of the popularity of the pilot, but I wonder how long it will last. As more and more "Mobbed" episodes hit televisions, will there be a trend moving away from flash mobs? Will there be a new grassroots, guerilla, or spontaneous way to create buzz? Is this the end of flash mobs as we know them today? Links to this post. Tuesday, March 22, 2011.

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