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Direct Marketing Central

An insightful look at the issues surrounding direct marketing professionals. Issues include the Post Office, email, SEO, SEM, online advertising and marketing metrics.

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Direct Marketing Central | dmcentral.blogspot.com Reviews
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An insightful look at the issues surrounding direct marketing professionals. Issues include the Post Office, email, SEO, SEM, online advertising and marketing metrics.
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Direct Marketing Central | dmcentral.blogspot.com Reviews

https://dmcentral.blogspot.com

An insightful look at the issues surrounding direct marketing professionals. Issues include the Post Office, email, SEO, SEM, online advertising and marketing metrics.

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1

Direct Marketing Central: January 2013

http://dmcentral.blogspot.com/2013_01_01_archive.html

An insightful look at the issues surrounding direct marketing professionals. Issues include the Post Office, email, SEO, SEM, online advertising and marketing metrics. Sunday, January 6, 2013. Economic value to complaints? I recently got caught up in a discussion about complainers. Email complainers, that is. I can't do much about your in-laws. The interesting thing about this question is that is usually comes from someone who hates what you're doing with email, whether it's the color combination, the me...

2

Direct Marketing Central: November 2009

http://dmcentral.blogspot.com/2009_11_01_archive.html

An insightful look at the issues surrounding direct marketing professionals. Issues include the Post Office, email, SEO, SEM, online advertising and marketing metrics. Monday, November 16, 2009. Why Aren't You Testing? The real answer is simple - "let's test it! Testing subject lines is easy (and valuable). Testing the number of links is a little more - but not much more - complicated. Testing landing page A vs B can be done simply. Testing multiple variables in a high-speed manner can be eas...The secon...

3

Direct Marketing Central: September 2011

http://dmcentral.blogspot.com/2011_09_01_archive.html

An insightful look at the issues surrounding direct marketing professionals. Issues include the Post Office, email, SEO, SEM, online advertising and marketing metrics. Friday, September 2, 2011. I CAN predict the future! A colleague of mine has recently tried to convince me that (a) Lifetime Value (LTV) is a meaningless statistic and (b) applying prediction science to marketing will result in the same failures as those experienced by the stats-heavy financial industry. Simple.scale. We're not mom...So wh...

4

Direct Marketing Central: January 2010

http://dmcentral.blogspot.com/2010_01_01_archive.html

An insightful look at the issues surrounding direct marketing professionals. Issues include the Post Office, email, SEO, SEM, online advertising and marketing metrics. Thursday, January 14, 2010. The Downside of M&A Activity. There seems to have been quite a pickup in M&A activity recently. While I'm thrilled for the principals (I hope your pockets are lined with cash! I have to admit a certain sense of sadness to it all. By getting rich. Even better if you've spread the wealth to some of the people ...

5

Direct Marketing Central: No Open, No Value

http://dmcentral.blogspot.com/2011/05/no-open-no-value.html

An insightful look at the issues surrounding direct marketing professionals. Issues include the Post Office, email, SEO, SEM, online advertising and marketing metrics. Thursday, May 26, 2011. No Open, No Value. I read Chad White's MediaPost article about " Bad Advice from email marketers. While all of the points were good, his "No open, no value" bullet strikes a huge nerve with me.of course, this is just a dumb assertion that Chad nails quite well. It's the epitome of email myopia. Why take the risk?

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Direct Marketing Central

An insightful look at the issues surrounding direct marketing professionals. Issues include the Post Office, email, SEO, SEM, online advertising and marketing metrics. Sunday, January 6, 2013. Economic value to complaints? I recently got caught up in a discussion about complainers. Email complainers, that is. I can't do much about your in-laws. The interesting thing about this question is that is usually comes from someone who hates what you're doing with email, whether it's the color combination, the me...

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