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Don't Go Mad

The personal blog of Robert Anderson, Content Marketing & Online Strategy Director at Good Relations. Staying sane in the digital world.

http://www.dontgomad.com/

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Don't Go Mad | dontgomad.com Reviews
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The personal blog of Robert Anderson, Content Marketing & Online Strategy Director at Good Relations. Staying sane in the digital world.
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1 robert anderson
2 robert anderson good relations
3 good relations group
4 good relations
5 GR
6 weber shandwick
7 robert anderson pr
8 robert anderson digital
9 social media
10 pr
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about robert anderson,posted in internet,social media,no comments,part 2,and part 3,thought leadership,5 ideas win,and part 2,of the series,uncategorized,1 listen up,we have ears,posted in uncategorized,contact me,tweets by @dontgomad,recent posts,film
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Don't Go Mad | dontgomad.com Reviews

https://dontgomad.com

The personal blog of Robert Anderson, Content Marketing & Online Strategy Director at Good Relations. Staying sane in the digital world.

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1

Music Archives - Don't Go Mad

http://dontgomad.com/category/music

Don't Go Mad. Staying sane in the digital world. Laquo; Posts under Music. Sugar Plum Fairy Played on Brandy Glasses. 13/03/2012 / Robert Anderson. I seem to have a bit of a quirky music theme going on, judging by last couple of posts. Incredible, this one…. 23/08/2011 / Robert Anderson. Slightly bizarre– but stunning mix of contemporary and vintage in the stylistic visuals. 18/07/2011 / Robert Anderson. 39 tunes mashed up into 3’25” — crikey. 20/02/2009 / Robert Anderson. 02/12/2008 / Robert Anderson.

2

Everyone needs a bubble machine - Don't Go Mad

http://dontgomad.com/2015/01/09/everyone-needs-a-bubble-machine

Don't Go Mad. Staying sane in the digital world. Everyone needs a bubble machine. 09/01/2015 / Robert Anderson. Posted in creative technology. Some serious self-built creative tech going on in the office this afternooon. Laquo; Cyber Monday (and How Online Retail Could Open Hearts in 2015). Bite sized, easily digestible and very filling ». Rsaquo; No comments yet. Leave a Reply Cancel reply. Stayingsane [at] dontgomad.com. 4 Reasons Why You Can No Longer Ignore Influencer Marketing. Send to Email Address.

3

Creativity Archives - Don't Go Mad

http://dontgomad.com/category/creativity

Don't Go Mad. Staying sane in the digital world. Laquo; Posts under Creativity. 23/06/2014 / Robert Anderson. The best slide of the festival so far? Everyone’s snapping it #CannesLions. Robert Anderson (@dontgomad) June 16, 2014. Stayingsane [at] dontgomad.com. Twitter changes — for the better? Chatbots: what Microsoft’s ‘Tay’ teaches us. Is Snapchat the Future of Social Media? From Storytelling to Truthtelling. Good Relations Open Hearts Blog.

4

Cyber Monday (and How Online Retail Could Open Hearts in 2015) - Don't Go Mad

http://dontgomad.com/2014/12/01/cyber-monday-and-how-online-retail-could-open-hearts-in-2015

Don't Go Mad. Staying sane in the digital world. Cyber Monday (and How Online Retail Could Open Hearts in 2015). 01/12/2014 / Robert Anderson. Posted in Good Relations Open Hearts Blog. Cross-posted from my blog at Good Relations. Are you planning to bag a bargain online today? Anyway, Cyber Monday is just the warm up– already looking forward to Manic Monday 8th December, which is expected to be even busier. Laquo; Looking for Love? Why you need to open your wallet before you can open a heart. Post was n...

5

thought leadership Archives - Don't Go Mad

http://dontgomad.com/category/thought-leadership

Don't Go Mad. Staying sane in the digital world. Laquo; Posts under thought leadership. From Storytelling to Truthtelling. 17/04/2015 / Robert Anderson. People have fallen on the sword of truth before but we now know truth sells. Studies show authentic brands and businesses are enjoying greater levels of recommendation and ultimately sales. Even political party leaders have been holding their hands up to the truth in recent election debates. Based on comments I made to PR Moment. I’ve written before.

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Post-Social Media | Mister Three Sixty

https://misterthreesixty.wordpress.com/2010/08/20/post-social-media

Non-denominational opinion on Marketing Communications. Leave a comment ». Right now social media is hot. Burning hot like the sun, with agencies. And clients swirling around giving-off all sorts of hot-gasses. But the demise of social-as-specialism is already underway. Whilst. Marketers argued over who had the right to sit at the top table as. Chief social media counsel, they failed to see that everyone has a. Right to (and a responsibility towards) social media. Social is. The speed of culture, not the...

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Integration: Meat & 2 Veg or a sumptuous dining experience | Mister Three Sixty

https://misterthreesixty.wordpress.com/2010/08/10/integration-meat-2-veg-or-a-sumptuous-dining-experience

Non-denominational opinion on Marketing Communications. Integration: Meat and 2 Veg or a sumptuous dining experience. Leave a comment ». I want to tell you a story. A story about a recent buying experience and how it shone a light on the way the marketing industry treats integration. First, the story*. We’re going on holiday soon and since we don’t know the area we were thinking of buying a SatNav. Great for tinkering down country lanes. Sunday night and I borrowed my wife’s login to the Which? The Garmi...

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What The Wheel of Concept tells us about the state of digital marketing | Mister Three Sixty

https://misterthreesixty.wordpress.com/2011/07/07/what-the-wheel-of-concept-tells-us-about-the-state-of-digital-marketing/what-the-wheel-of-concept-tells-us-about-the-state-of-digital-marketing-3

Non-denominational opinion on Marketing Communications. What The Wheel of Concept tells us about the state of digital marketing. Raquo; What The Wheel of Concept tells us about the state of digital marketing. Leave a comment ». Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. Don't Go Mad. Build a ...

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What The Wheel of Concept tells us about the state of digital marketing | Mister Three Sixty

https://misterthreesixty.wordpress.com/2011/07/07/what-the-wheel-of-concept-tells-us-about-the-state-of-digital-marketing

Non-denominational opinion on Marketing Communications. What The Wheel of Concept tells us about the state of digital marketing. Leave a comment ». I’m sure you’ve all seen the wonderful Wheel of Concept. App from Tribal DDB (former employers). You name the brand, its spins the wheel and delivers you a fashionable digital concept (think Crowdsourcing, iPad app, Augmented Reality etc). The ideas is so funny because its so cynical. And so true. Another former Tribal strategist wrote a great piece. You down...

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What The Wheel of Concept tells us about the state of digital marketing | Mister Three Sixty

https://misterthreesixty.wordpress.com/2011/07/07/what-the-wheel-of-concept-tells-us-about-the-state-of-digital-marketing/what-the-wheel-of-concept-tells-us-about-the-state-of-digital-marketing-2

Non-denominational opinion on Marketing Communications. What The Wheel of Concept tells us about the state of digital marketing. Raquo; What The Wheel of Concept tells us about the state of digital marketing. Leave a comment ». Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. Don't Go Mad. Build a ...

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The Power of Social Capital. | Mister Three Sixty

https://misterthreesixty.wordpress.com/2010/02/20/the-power-of-social-capital

Non-denominational opinion on Marketing Communications. The Power of Social Capital. Leave a comment ». What is Social Capital? Social Capital is the value exchanged in online social spaces. The success of a social network is directly correlated to the amount of social capital it helps its members build. Product recalls you heard about). What is Social Capital made of? 3) The Social Objects people create. This might seem a bit strange at first glance, but since social gatherings and conversations ten...

misterthreesixty.wordpress.com misterthreesixty.wordpress.com

Who is Mister Three Sixty? | Mister Three Sixty

https://misterthreesixty.wordpress.com/who-is-mister-three-sixty

Non-denominational opinion on Marketing Communications. Who is Mister Three Sixty? Mister Three Sixty aka Leo Rayman, European Head of Planning at Weber Shandwick in London. Sometime Ad Planner at DDB London. DM Planner at Rapp Collins. And PR man at Weber Shandwick. Exists in the murky space between all three. Now working at Tribal DDB London. As an Integrated Strategy Director. Whatevs. Working hard to up my Geek Quotient. Trying to make things better; succeeding some of the time. Don't Go Mad.

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How to kick the Messaging habit | Mister Three Sixty

https://misterthreesixty.wordpress.com/2010/01/22/how-to-kick-the-messaging-habit

Non-denominational opinion on Marketing Communications. How to kick the Messaging habit. Death of the Message? Most of all, learn to give up control. We’re used to saying what we want in traditional media, because, frankly, we’re paying for the privilege. In earned media, you’ve got to look at it the other way; what can we say, do or offer that people will really value and distribute on our behalf? We cede Control but we gain Influence instead. The X-Factor – enjoys millions of viewers, millions of...

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Transmedia Narratives: Fact of Fiction | Mister Three Sixty

https://misterthreesixty.wordpress.com/2010/01/28/transmedia-narratives-fact-of-fiction

Non-denominational opinion on Marketing Communications. Transmedia Narratives: Fact of Fiction. Leave a comment ». Transmedia Narratives. A real hobby horse of mine. Much easier and more relevant to the entertainment industry than to brands. And yet… brands could learn a lot from the way Hollywood increases the engagement with its stories across multiple platforms. Full presentation can be found here http:/ www.slideshare.net/leorayman/transmedia-narratives-ddb. January 28, 2010 at 11:04 am. You are comm...

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Don't Go Mad. Staying sane in the digital world. 8 things to do now in social media part 4 (final part). 25/10/2017 / Robert Anderson. Image: “Dark Cloud” by Naletu used under CC. Whether you’re figuring out what 2018 looks like or you’re still focused on social strategy for the rest of 2017, here’s the final instalment of my 8 tips for things you can do right now to improve your social media:. 7) Put your money where your mouth is. 8) Put less in, get more back. Missed the rest of the series? Stuck for ...

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