dotcopy.blogspot.com
Dotcopy: July 2011
http://dotcopy.blogspot.com/2011_07_01_archive.html
This blog is dedicated to the art and science involved in medical writing.and some other stuff. Friday, 15 July 2011. The 3-question interview - Dominic Marchant talks digital. Digital communications has become an important part of any Pharma campaign. So what does digital add to the equation and how much does it encroach on the traditional methods that companies have employed for decades. Dominic Marchant has agreed to enlighten us on the role of digital communication in Pharma. 3 Can digital communicat...
dotcopy.blogspot.com
Dotcopy: The joy of the drudge
http://dotcopy.blogspot.com/2011/10/joy-of-drudge.html
This blog is dedicated to the art and science involved in medical writing.and some other stuff. Tuesday, 18 October 2011. The joy of the drudge. I know that referencing and editing the work of a healthcare practitioner is not every writer's favourite job, but I do sometimes get slide sets or the writing work of others to reference or create reference packs for. When working in an agency this is the work you dread! Subscribe to: Post Comments (Atom). View my complete profile. The joy of the drudge.
dotcopy.blogspot.com
Dotcopy: October 2011
http://dotcopy.blogspot.com/2011_10_01_archive.html
This blog is dedicated to the art and science involved in medical writing.and some other stuff. Tuesday, 18 October 2011. The joy of the drudge. I know that referencing and editing the work of a healthcare practitioner is not every writer's favourite job, but I do sometimes get slide sets or the writing work of others to reference or create reference packs for. When working in an agency this is the work you dread! Subscribe to: Posts (Atom). I have been a medical writer for almost 8 years. I am a bit...
dotcopy.blogspot.com
Dotcopy: Alternative medicine = honesty?
http://dotcopy.blogspot.com/2013/06/alternative-medicine-honest.html
This blog is dedicated to the art and science involved in medical writing.and some other stuff. Wednesday, 12 June 2013. Alternative medicine = honesty? Just as the "Big Pharma Conspiracy" seems to exist, so too the view that alternative medicine equals honesty and better health! My feeling is that it is very naive to think that the purveyors of natural/alternative medicines are somehow above the very human characteristics of dishonesty and greed. These products also use marketing, PR and advertising...
dotcopy.blogspot.com
Dotcopy: The 3-question interview - Dominic Marchant talks digital
http://dotcopy.blogspot.com/2011/07/3-question-interview-dominic-marchant.html
This blog is dedicated to the art and science involved in medical writing.and some other stuff. Friday, 15 July 2011. The 3-question interview - Dominic Marchant talks digital. Digital communications has become an important part of any Pharma campaign. So what does digital add to the equation and how much does it encroach on the traditional methods that companies have employed for decades. Dominic Marchant has agreed to enlighten us on the role of digital communication in Pharma. 3 Can digital communicat...
dotcopy.blogspot.com
Dotcopy: June 2011
http://dotcopy.blogspot.com/2011_06_01_archive.html
This blog is dedicated to the art and science involved in medical writing.and some other stuff. Monday, 20 June 2011. The 3-question interview - Mike Young talks branding in Pharma. Branding has taken over the world, whether we are always aware of it or not. Many companies spend a lot of money to make sure that their brand subconsciously becomes a part of our lives. The pharmaceutical industry, though late to the game, is no different. How does pharmaceutical branding differ from consumer branding. The p...
dotcopy.blogspot.com
Dotcopy: Will agencies create their own rainbow?
http://dotcopy.blogspot.com/2011/07/someone-recently-told-me-that-spending.html
This blog is dedicated to the art and science involved in medical writing.and some other stuff. Friday, 1 July 2011. Will agencies create their own rainbow? Someone recently told me that spending by Pharma on advertising, medical education and the like is down by 60%. I don't know if this is true, but I think everyone will agree that, due to the economic situation, pharmaceutical companies are spending less. This leaves agencies with a problem: what do you do when your clients are spending less? I have n...
dotcopy.blogspot.com
Dotcopy: June 2013
http://dotcopy.blogspot.com/2013_06_01_archive.html
This blog is dedicated to the art and science involved in medical writing.and some other stuff. Tuesday, 25 June 2013. I remember many years ago that the buzz word for global campaigns was consistency. Everything across all markets had to be consistent and the pressure to be consistent was so strong that companies would completely miss how illogical that requirement really is when marketing globally. How can you be consistent when the market is not, when the audience is not, when the sales force is not?
dotcopy.blogspot.com
Dotcopy: A different approach to pitch
http://dotcopy.blogspot.com/2011/07/different-approach-to-pitch.html
This blog is dedicated to the art and science involved in medical writing.and some other stuff. Sunday, 3 July 2011. A different approach to pitch. Pitches have always been focussed on all the bells and whistles that an agency could think of, which really means expensive projects. So imagine this situation. So should pitches be approached differently? Subscribe to: Post Comments (Atom). I have been a medical writer for almost 8 years. I am a bit of a "Jill-of-all-trades", I write advertising, medical...
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