
dougjhamilton.com
Doug HamiltonTraditional sports advertising uses superstar athletes to inspire people to try their best. This campaign instead asks athletes to do their worst, by feeding, training and releasing the viciously competitive monster within. Catch and throw Paper Planes with one another around the world: a simple concept using the power of the web and Android to create an instant connection to one another. (Best experienced on mobile). FWA Site of the Month. FHM 'Sexiest Women in Non-Existence'. Budweiser 'Rise as One'.
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