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Drew Diskin digital internet marketing and engagement strategy for web users and business development

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Drew Diskin digital internet marketing and engagement strategy for web users and business development

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Consulting - Drew Diskin, MS :: CHIEF DIGITAL ENGAGEMENT STRATEGIST & MANAGEMENT CONSULTANT

http://www.drewdiskin.com/consulting.html

Visionary leader, speaker and advocate in digital strategy. Brand development and online distribution. Technology adoption for Internet, mobile and interactive spaces. Global user experience design and information architecture. Enterprise content management system design, implementation and web development. Search engine marketing and optimization. Social media strategy and organizational policy/practices. Sales pipeline analysis and CRM review. Branding touch-points and marketing collateral review.

2

About - Drew Diskin, MS :: CHIEF DIGITAL ENGAGEMENT STRATEGIST & MANAGEMENT CONSULTANT

http://www.drewdiskin.com/about.html

Innovative and business-minded digital engagement strategist with two decades of global experience in award-winning Internet strategies, technology business development and integrated online marketing programs. Drew develops systematic approaches and metrics to brand building, digital product development, work-flow redesign, and organizational change management. Work collaboratively with leadership and workforce members to develop, share and implement engaging strategies, tools and operational ap...2000 ...

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internetmarketingstrategist.blogspot.com internetmarketingstrategist.blogspot.com

Internet Marketing Strategist: August 2008

http://internetmarketingstrategist.blogspot.com/2008_08_01_archive.html

Sunday, August 10, 2008. ThinCrust - New way to navigate. Just think. hundreds of Web sites all relating to one organization- one brand. However, the content authors are many and never once tied together. Thus, the look and feel of many of these sites are never consistent, branded or even speaking the same language (taxonomy). How does it work? The display allows the user to Explore more sites and navigates via 4 column, CSS menu that includes the Google Search Appliance application. The search will ...

internetmarketingstrategist.blogspot.com internetmarketingstrategist.blogspot.com

Internet Marketing Strategist: June 2011

http://internetmarketingstrategist.blogspot.com/2011_06_01_archive.html

Tuesday, June 21, 2011. Reasons for social media engagement. We may accurately convey a message to our audience; however, the message will be discussed online. It’s the discussions among friends and peers that will provide the credibility. 100% of the message control is impossible in today’s world. Trust is shifting towards consumers’ peers. We need to improve the quality of the healthcare information on the Internet to remain credible by the consumer. Monday, June 20, 2011. Cross-departmental collaborat...

internetmarketingstrategist.blogspot.com internetmarketingstrategist.blogspot.com

Internet Marketing Strategist: February 2007

http://internetmarketingstrategist.blogspot.com/2007_02_01_archive.html

Sunday, February 11, 2007. How can businesses achieve more from their website to achieve their business goals? Lesson: Prioritizing Web site initiatives. Work backwards - Establish business results. Stakeholder involvement and input. Front line salespeople involvement and input. Sampling of customer involvement and input. Create a wish list of deliverables for the site. Determine based on time, scope and budget. Assign one person to project manage. Build measurable results into the equation.

internetmarketingstrategist.blogspot.com internetmarketingstrategist.blogspot.com

Internet Marketing Strategist: Let the Teams Talk

http://internetmarketingstrategist.blogspot.com/2008/10/let-teams-talk.html

Saturday, October 25, 2008. Let the Teams Talk. Very often, visionary leaders assemble a team, or group of teams, with the intent of having them execute a strategy. It's easy to bark out orders and set deadlines for execution. Recently, I've woken up to the following pre-existing opportunities:. Having a team requires allowing ALL members to add their perspective. Asking recommended actions is better than asking for opinions. Understanding those synergies and relationships is even more important. This Bl...

internetmarketingstrategist.blogspot.com internetmarketingstrategist.blogspot.com

Internet Marketing Strategist: October 2008

http://internetmarketingstrategist.blogspot.com/2008_10_01_archive.html

Saturday, October 25, 2008. Let the Teams Talk. Very often, visionary leaders assemble a team, or group of teams, with the intent of having them execute a strategy. It's easy to bark out orders and set deadlines for execution. Recently, I've woken up to the following pre-existing opportunities:. Having a team requires allowing ALL members to add their perspective. Asking recommended actions is better than asking for opinions. Understanding those synergies and relationships is even more important. Do you ...

internetmarketingstrategist.blogspot.com internetmarketingstrategist.blogspot.com

Internet Marketing Strategist: The digital health marketing landscape

http://internetmarketingstrategist.blogspot.com/2011/06/digital-landscape.html

Monday, June 20, 2011. The digital health marketing landscape. Content development will focus on the message and how it will be leveraged across multiple platforms (internal and external) to maximize audience engagement. User experience and metrics will drive best practice approaches to development. Time to market and integrated campaigns will be more important than quantity and unfocused activities. Mobile development will be essential to geo-locational, relational and transactional brand experiences.

internetmarketingstrategist.blogspot.com internetmarketingstrategist.blogspot.com

Internet Marketing Strategist: January 2009

http://internetmarketingstrategist.blogspot.com/2009_01_01_archive.html

Saturday, January 31, 2009. Social Media: For the Many, yet Focused on the Few. Organizations are becoming frantic about social media. It's almost poetic. as if there will be nothing else the Internet Gods will offer us in the future. While some organizations are deliberating on 'What is it? 1) Social media can benefit the masses, however it is at a individual level. 2) Control is a matter of perception- with social media. 3) Investing in people and time, is more important than the technology, by itself.

internetmarketingstrategist.blogspot.com internetmarketingstrategist.blogspot.com

Internet Marketing Strategist: Social Media: For the Many, yet Focused on the Few

http://internetmarketingstrategist.blogspot.com/2009/01/social-media-for-many-yet-focused-on.html

Saturday, January 31, 2009. Social Media: For the Many, yet Focused on the Few. Organizations are becoming frantic about social media. It's almost poetic. as if there will be nothing else the Internet Gods will offer us in the future. While some organizations are deliberating on 'What is it? 1) Social media can benefit the masses, however it is at a individual level. 2) Control is a matter of perception- with social media. 3) Investing in people and time, is more important than the technology, by itself.

internetmarketingstrategist.blogspot.com internetmarketingstrategist.blogspot.com

Internet Marketing Strategist: Price Should Not Prevent Progress

http://internetmarketingstrategist.blogspot.com/2009/01/price-should-not-prevent-progress.html

Thursday, January 22, 2009. Price Should Not Prevent Progress. It seems that the current economic environment is not helping people think outside the box. Here are some quick tips to help marketing professionals be successful by thinking differently. 1) Choose the right thing to do for your customers. Put them first and invest in their trust. Not advertising or not building a Web site can put you further away from them when they are ready to make a purchase or decision. 2) Don't add more to the plate.

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