DRJILLIANNEY.COM

People Science for Your Social Data

I help ambitious companies use DIGITAL DATA. To find opportunities for GROWTH. My name is Dr Jillian Ney, I’m the UK’s first Dr of Social Media but more importantly I’m a Digital Behavioural Scientist for you – ambitious business who want to find golden nuggets of customer insight that can create inspired human connection. I’M ALL ABOUT HELPING YOU MAKE MORE AUTHENTIC INSPIRED HUMAN CONNECTIONS BY UNDERSTANDING WHAT’S DRIVING CUSTOMER BEHAVIOUR WITH DIGITAL DATA. I UNDERSTAND THIS STRUGGLE. I’ve do...

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People Science for Your Social Data | drjillianney.com Reviews

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I help ambitious companies use DIGITAL DATA. To find opportunities for GROWTH. My name is Dr Jillian Ney, I’m the UK’s first Dr of Social Media but more importantly I’m a Digital Behavioural Scientist for you – ambitious business who want to find golden nuggets of customer insight that can create inspired human connection. I’M ALL ABOUT HELPING YOU MAKE MORE AUTHENTIC INSPIRED HUMAN CONNECTIONS BY UNDERSTANDING WHAT’S DRIVING CUSTOMER BEHAVIOUR WITH DIGITAL DATA. I UNDERSTAND THIS STRUGGLE. I’ve do...

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People Science for Your Social Data | drjillianney.com Reviews

https://drjillianney.com

I help ambitious companies use DIGITAL DATA. To find opportunities for GROWTH. My name is Dr Jillian Ney, I’m the UK’s first Dr of Social Media but more importantly I’m a Digital Behavioural Scientist for you – ambitious business who want to find golden nuggets of customer insight that can create inspired human connection. I’M ALL ABOUT HELPING YOU MAKE MORE AUTHENTIC INSPIRED HUMAN CONNECTIONS BY UNDERSTANDING WHAT’S DRIVING CUSTOMER BEHAVIOUR WITH DIGITAL DATA. I UNDERSTAND THIS STRUGGLE. I’ve do...

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drjillianney.com

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People Science for Your Social Data » Using Customer Voice to Optimise Social Media Engagement: The Case of the Scottish Whisky Industry

http://drjillianney.com/2016/08/18/using-customer-voice-to-optimise-social-media-engagement-the-case-of-the-scottish-whisky-industry

Using Customer Voice to Optimise Social Media Engagement: The Case of the Scottish Whisky Industry. August 18, 2016. I have a friend who uses Instagram to raise awareness of his brand. He is a big fan of Instagram and loves nothing more than getting a few hundred likes. The trouble is, recently the algorithms have changed and his content just isn’t getting the reach or engagement it used to. He’s starting to hate Instagram. Queue the strange looks and the madness in the eyes. I was talking about this ver...

2

People Science for Your Social Data » Turn Social Noise Into A Targeted Campaign Strategy

http://drjillianney.com/creating-unforgettable-marketing-campaigns-with-social-media-intelligence

GET THE DATA TO SAY. 8220;THIS CAMPAIGN WILL WORK, AND WILL BE BETTER RECEIVED”. THIS ONE-DAY MASTERCLASS SHOWS YOU HOW TO QUICKLY AND EASILY ANALYSE SOCIAL MEDIA TO MAKE YOUR CAMPAIGNS MORE DYNAMIC AND AUDIENCE DRIVEN SO YOU CAN WIN MORE ATTENTION. You’ll be so confident in how to analyse customer behaviours from social media and you will literally know what content will work best before you publish it (you’ll even have the data to back it up). And winning customer hearts. GLASGOW 21 JULY 2016 @SOCIETYM.

3

People Science for Your Social Data » When Social Analytics Aren’t Enough: Part 1

http://drjillianney.com/2016/06/17/when-social-analytics-arent-enough-part-1

When Social Analytics Aren’t Enough: Part 1. June 17, 2016. One of the things I can dread the most about my work is the multi-agency meeting. I usually sit in these meetings as an unbiased third party to ensure for consistent measurement across all campaign elements you see, the campaign work is not mine, and I have no emotional connection to it. I bet you’ve sat in on these meetings before. We had all started with the same data to evaluate, and everyone analysed the full campaign, not just their elements.

4

People Science for Your Social Data » BLOG

http://drjillianney.com/digital-behaviour-blog

Turning Insight into Action: Brandwatch Vizia 2. March 1, 2017. Today my friends down at Brandwatch. Are launching their new product Vizia 2. This is a product that helps you to communicate insights across your enterprise. A data-driven communication platform. For a sneaky peak a what Vizia 2 has to offer. What about these images, though…. So, what does Vizia 2 do? The good folks down at Branwatch tell me you’ll be able to. Reach every employee, everywhere. Empower analysts to tell data-driven stories.

5

People Science for Your Social Data » Jumping in on the Conversation: Predicting Optimum Moments for Brand Engagement During Live Events

http://drjillianney.com/2016/07/08/jumping-in-on-the-conversation-predicting-optimum-moments-for-brand-engagement-during-live-events

Jumping in on the Conversation: Predicting Optimum Moments for Brand Engagement During Live Events. July 8, 2016. Last week I presented at the Brandwatch. Can you Really Second Screen? When I go home to visit my mum, there is always a running commentary about how I can’t possibly watch TV and be on my laptop at the same time. Don’t worry we don’t just watch TV all the time; we do talk! Have a listen to this video. Source: https:/ www.youtube.com/watch? Did you tune into one voice more than the other?

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