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DESIGN PRACTICE: YCN - Chosen Deliverables
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CONTEXTUAL AND THEORETICAL STUDIES. Saturday, 3 December 2011. YCN - Chosen Deliverables. Here are a list of my chosen deliverable following initial research and ideas for the brief. I have also written up a more specific brief outline for myself to help me follow stricter guidelines than the YCN brief has initially given me. Therefore my final designs will be more structured and on the right path. Range of Swarovski Nail Varnishes. Packaging for the nail varnishes. Saturday, December 03, 2011.
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ppd blog: March 2011
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CONTEXTUAL AND THEORETICAL STUDIES. Tuesday, 29 March 2011. Setting up our studio for four people we will need a lot of equipment to fill the space and aid our design development. I need to find quality but at the lowest possible prices. We split the long list of things we need into equal amounts for each of us to source. Here is my list:. 2 x Graphics Tablets. 1 x Projector and Screen. 2 x Graphics Tablets. 1 x Projector and Screen. 1 x Water Dispenser. 163;385 per week. 163;200.20 per year. Creations o...
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contextual theoretical studies blog: Task 4 - Communication Theory
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Sunday, 20 March 2011. Task 4 - Communication Theory. I will be applying 'The. Shannon-Weaver Mathematical Model for communication theory' in this analysis with a piece of graphic design for Marc Jacobs. Feeling, message and reaction from the audience. From the minimal use of text the perfume is only described visually in the image. For people wanting to know about the perfume before they buy it this makes the advertisement redundant for them because it doesn't communicate anything about the scent, i...
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contextual theoretical studies blog: Task 6 - Theory Into Practice
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Sunday, 27 March 2011. Task 6 - Theory Into Practice. For this task I will be looking at Garry Barker's post on Surveillance and Foucault. Garry's thoughts on stereotyping and social acceptance relate deeply to some of my design ideas. My main interest within graphic design is high end retail advertisement and is a place where stereotyping and influential ideas are used repeatedly targeting society's docile body. Garry argues that,. Communication supersedes sociological interpretations'.
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contextual theoretical studies blog: FINAL Essay - How Advertisement Perpetuates Materialism
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Wednesday, 16 March 2011. FINAL Essay - How Advertisement Perpetuates Materialism. How Advertisement Perpetuates Materialism. 8220;Publicity proposes to each of us in a consumer society that we change ourselves or our lives by buying something more. This ‘more’ publicity persuades us will make us in some way richer, even though we will be poorer by spending our money”. (Berger, Ways of Seeing). With the media putting emphasis on materialism and possessions, advertisements need to progress with society...
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contextual theoretical studies blog: Lecture
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Friday, 11 February 2011. Subscribe to: Post Comments (Atom). View my complete profile. Task 2 - On Popular Music. Essay - How Advertisement Perpetuates Materialism. J Berger - Ways of Seeing Final Chapter. The Shannon-Weaver Mathematical Model 1949. Simple template. Powered by Blogger.
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contextual theoretical studies blog: November 2009
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Friday, 6 November 2009. Portfolio Task 1 - Schumacher and Ettlinger and Savile Lumley image comparison. Compare and contrast the two images in relation to the following:-. 1 The choice and organisation of font and style of illustration. 2 The purpose and meaning of the image. 3 The target audience of the image. 4 The social and historical contexts relevant to the production of the image. The Uncle Sam Range (1876). Advertising Image by Schmacher and Ettlinger, New York. Poster by Savile Lumley 1915.
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contextual theoretical studies blog: January 2011
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Monday, 17 January 2011. Essay - Initial Ideas Feedback. J Berger - 'Ways of Seeing' Youtube final chapter. J Williamson - 'Decoding Advertisment' Intro. Find specific examples to centre the discussion around. Start summarising Berger on advertising. Sunday, 16 January 2011. Working Title: How Advertisement Perpetuates Materialism. Main thrust of my argument. Short term and long term effects of this - beauty, admiration/ debt, envy. Look deeper into the emotional side of why people are materialistic.
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contextual theoretical studies blog: December 2010
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Saturday, 11 December 2010. Reality, Virtuality and Hyperreality. A blind test was conducted where participants blind tasted different cola's. People showed no real preference between each brand. However, when participants were showed the label 'Coca-Cola' and sampled the drink they preferred this drink regardless of which cola was actually being given to them. This shows that people are tasting the brand; we care more about the logo and not the actual product. 1929 - 2007) -. Society of the Spectacle.
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contextual theoretical studies blog: Task 2 - On Popular Music
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Tuesday, 15 February 2011. Task 2 - On Popular Music. Adorno's (1941) article 'On Popular Music'. He talks about how popular music is 'standardised' in the way the music is written around a simple structure (verse, chorus, bridge etc.) and the stereotypical subjects in which people sing about. This is a very easy method of selling records because the songs sounds so similar they are recognised by a wide audience. Below is a music video by JLS which I feel epitomises Adorno's sentiments. Even though the m...