fortytwopointo.blogspot.com
42.0: June 2010
http://fortytwopointo.blogspot.com/2010_06_01_archive.html
Turning 2.0 @ 40 and enjoying it :-). 101-How-To: Write and Distribute a Press release. Sometimes I forget the basics. Since I started working with startups, I've discovered and exchanged a lot on various topics, among which social media, PR, websites, lead management, SEO, traffic optimization etc. And that's obviously one of the best part of my job. However a bunch of recent work sessions made me realize that some of what I consider “basic stuff” and took for granted, actually were not. If you add any,...
fortytwopointo.blogspot.com
42.0: This is not Rock & Roll, this is #irby
http://fortytwopointo.blogspot.com/2010/07/this-is-not-rock-roll-this-is-irby.html
Turning 2.0 @ 40 and enjoying it :-). This is not Rock and Roll, this is #irby. Some of you may know it, as I claim it and shout it quite regularly: I'm a rock&roll addict. Not that I haven't try other musical style - currently discovering metal -, but my heart belong to R&R. However, when I happen to stumble upon good music, I share it. So here is I Really Blog You aka. #irby on Twitter. I Really Blog You. By I Really Blog You. You can download it and watch the video here. Currently CEO of Webagoo.
fortytwopointo.blogspot.com
42.0: January 2011
http://fortytwopointo.blogspot.com/2011_01_01_archive.html
Turning 2.0 @ 40 and enjoying it :-). 101 How to: PR for startups. When your company is a startup, ie extremely innovative, potentially disruptive and absolutely money deprived, getting noticed on your market is key. And PR appears to be the most obvious and the fastest way to reach this objective. So they say. But when, what, how and with who should you start? Here are some key steps to those meaningful questions. Keep in mind that as a startup your company has inner strengths. Sounds obvious, right?
fortytwopointo.blogspot.com
42.0: December 2010
http://fortytwopointo.blogspot.com/2010_12_01_archive.html
Turning 2.0 @ 40 and enjoying it :-). How to benefit from major industry events. when you cannot attend them? Where were you last week? Where you one of the lucky ones, attending LeWeb'10. Oh No You couldn't. I can get that. But did you benefit. You should have. Here's an example of "how". As other key industry events, LeWeb'10 attracts hundreds - if not thousands - of people that, as a startuper, you must meet. I'm talking journalists, bloggers, VCs, angels and influencers. Do you have any other ideas o...
fortytwopointo.blogspot.com
42.0: 101 How to: PR for startups
http://fortytwopointo.blogspot.com/2011/01/101-how-to-pr-for-startups.html
Turning 2.0 @ 40 and enjoying it :-). 101 How to: PR for startups. When your company is a startup, ie extremely innovative, potentially disruptive and absolutely money deprived, getting noticed on your market is key. And PR appears to be the most obvious and the fastest way to reach this objective. So they say. But when, what, how and with who should you start? Here are some key steps to those meaningful questions. Keep in mind that as a startup your company has inner strengths. Sounds obvious, right?
fortytwopointo.blogspot.com
42.0: July 2010
http://fortytwopointo.blogspot.com/2010_07_01_archive.html
Turning 2.0 @ 40 and enjoying it :-). 101 How-to: 3 Clichés about Homo Journalicus. This is the first part of how-to get a nice article when being interviewed by the most worshiped dude of your galaxy: the journalist. Next one will cover the actual how-to prepare and conduct the interview. Maybe I should point out that, as a communication person , I've been dealing with journalists for the best of the past 20 years (do I have to be THAT transparent? Cliché #1 - Journalists are Divas. You are the expert&#...
fortytwopointo.blogspot.com
42.0: April 2010
http://fortytwopointo.blogspot.com/2010_04_01_archive.html
Turning 2.0 @ 40 and enjoying it :-). StoriesOut - Week #4. Week#4 has been incredibly intense:. My goddamn bike refused to work. I presented the 16 videos I did of startupers from Incubateur Telecom ParisTech at the entire crew of the incubator (they are available here: http:/ www.youtube.com/user/AnnedeForsan). Then one full day of prepping with @dealmeeting to pitch @seedcamp. The wrap-up party, sponsored by Elaia Partners was a relief : fun talks, drinks and again. Posted by Anne de Forsan. Links to ...
fortytwopointo.blogspot.com
42.0: How to benefit from major industry events... when you cannot attend them?
http://fortytwopointo.blogspot.com/2010/12/how-to-benefit-from-major-industry-in.html
Turning 2.0 @ 40 and enjoying it :-). How to benefit from major industry events. when you cannot attend them? Where were you last week? Where you one of the lucky ones, attending LeWeb'10. Oh No You couldn't. I can get that. But did you benefit. You should have. Here's an example of "how". As other key industry events, LeWeb'10 attracts hundreds - if not thousands - of people that, as a startuper, you must meet. I'm talking journalists, bloggers, VCs, angels and influencers. Do you have any other ideas o...
fortytwopointo.blogspot.com
42.0: February 2010
http://fortytwopointo.blogspot.com/2010_02_01_archive.html
Turning 2.0 @ 40 and enjoying it :-). I woke up this morning feeling an irresistible need for an information aggregator. On a daily basis what I use the most are: Google Reader. In an attempt to organize, understand and sort, I use Google Analytics. And I feel like I'm loosing and missing a lot of information, time and at the end of the day, I don't have the "big picture". So, I woke up moaning about how hard it is to cope with so many info and how frustrating it is to miss so much. Here's a quick demo:.
fortytwopointo.blogspot.com
42.0: 101-How-To: Write and Distribute a Press release
http://fortytwopointo.blogspot.com/2010/06/101-how-to-write-and-distribute-press.html
Turning 2.0 @ 40 and enjoying it :-). 101-How-To: Write and Distribute a Press release. Sometimes I forget the basics. Since I started working with startups, I've discovered and exchanged a lot on various topics, among which social media, PR, websites, lead management, SEO, traffic optimization etc. And that's obviously one of the best part of my job. However a bunch of recent work sessions made me realize that some of what I consider “basic stuff” and took for granted, actually were not. If you add any,...
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