runningincircleswithscissors.blogspot.com
Running In Circles With Scissors: January 2013
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Thursday, January 3, 2013. B2People: Humanly Relevant Marketing. This is a repost of the latest article. I wrote for Forbes on the idea of B2People. We should no longer look at communications purely from a B2B, B2C or B2G angle. It is now B2People. So, what is B2People? What is keeping them up at night? What is important for them to feel successful? What are they feeling about their industry, about our product, about the cultural climate? How can we shift these perceptions in a meaningful way? B2People i...
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Running In Circles With Scissors: Harnessing the Power of the Collaborative Economy
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Thursday, December 19, 2013. Harnessing the Power of the Collaborative Economy. This article is a repost of an article I wrote for Tribal Worldwide's Smoke Signals. While technology is often thought of in terms of benefitting the individual, a recent rise of the collaborative economy landscape is changing things. Now, the greater issue is not just about the individual, but the benefit to the greater community. And Open Architecture app. But, it does not stop with ideation. As our ideas around consumption...
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Running In Circles With Scissors: Contextual Integration Digs Deeper at the Contagious Now/Next/Why Conference
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Thursday, May 15, 2014. Contextual Integration Digs Deeper at the Contagious Now/Next/Why Conference. In other words, it’s time to plan around people. As marketers, data allows us to dig deeper to do just that. Design brand planning around contextually relevant pieces of data: time, platform, habits, intent, persona, and events. Reposted in Tribal Worldwide's Smoke Signals. Subscribe to: Post Comments (Atom). Running In Circles With Scissors. 8220;It is better to be a flamboyant failure . Ads of the Worl...
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Running In Circles With Scissors: What’s Next for Connected Devices?
http://runningincircleswithscissors.blogspot.com/2014/05/whats-next-for-connected-devices.html
Thursday, May 22, 2014. What’s Next for Connected Devices? So, what are some of the latest devices that address these needs? Out of China, is a smart cup that allows consumers to track their hydration levels. The plastic cup connects wirelessly to a cellphone, allowing consumers to monitor their water intake based on their height and weight. Each of these products as well as a number of others, such as Nest. Reposted in Tribal Worldwide's Smoke Signals. Subscribe to: Post Comments (Atom). Girl who just c...
runningincircleswithscissors.blogspot.com
Running In Circles With Scissors: August 2012
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Tuesday, August 14, 2012. Happiness Runs in a Circular Motion? This is a repost of the latest article. I wrote for Forbes on the trend of tracking your emotions. The idea of quantifying our activities using technological tools is not new. Many of us use apps like Nike. To track our runs, calorie counters such as Meal Snap. To track our caloric intake, and financial tools like Mint. To track our spending. Launched in 2009, Track Your Happiness. As noted in a 1995 study. Apps like these drive us to compare...
runningincircleswithscissors.blogspot.com
Running In Circles With Scissors: A Life Connected
http://runningincircleswithscissors.blogspot.com/2013/12/a-life-connected.html
Thursday, December 19, 2013. This article is a repost of an article I wrote for Tribal Worldwide's Smoke Signals. The proliferation of smart consumer electronics intended to improve certain areas of life is not new. Nike. Allows us to quantify our personal fitness goals. Netflix. Gives us the opportunity to tap into on-demand entertainment. And Nest. Thermostat automatically adjusts room temperatures based on circumstantial factors. Subscribe to: Post Comments (Atom). Running In Circles With Scissors.
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Running In Circles With Scissors: March 2014
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Monday, March 3, 2014. Power Up On Good. This article is a repost of an article I wrote for Tribal Worldwide's Smoke Signals. A new joint effort between the Berkeley Open Infrastructure for Network Computing (BOINC) and HTC aims to combine the network power of mobile devices with scientific research. BOINC claims that the combined power of spare mobile computing cycles would be enough to solve complex problems related to AIDS and Alzheimer’s disease. Learn more about the HTC Power To Give project here.
runningincircleswithscissors.blogspot.com
Running In Circles With Scissors: Power Up On Good
http://runningincircleswithscissors.blogspot.com/2014/03/power-up-on-good.html
Monday, March 3, 2014. Power Up On Good. This article is a repost of an article I wrote for Tribal Worldwide's Smoke Signals. A new joint effort between the Berkeley Open Infrastructure for Network Computing (BOINC) and HTC aims to combine the network power of mobile devices with scientific research. BOINC claims that the combined power of spare mobile computing cycles would be enough to solve complex problems related to AIDS and Alzheimer’s disease. Learn more about the HTC Power To Give project here.
runningincircleswithscissors.blogspot.com
Running In Circles With Scissors: Connected Living Takes Center Stage at MWC14
http://runningincircleswithscissors.blogspot.com/2014/03/connected-living-takes-center-stage-at.html
Monday, March 3, 2014. Connected Living Takes Center Stage at MWC14. This article is a repost of an article I wrote for Tribal Worldwide's Smoke Signals. Yet again, Samsung comes out on top in this year’s Mobile World Congress in Barcelona, with the launch of Galaxy S5 and Gear Fit – the world’s first curved AMOLED touch-screen display on a wearable device that allows you to track your fitness. The trend of connected living will soon become part of our everyday reality. Subscribe to: Post Comments (Atom).
runningincircleswithscissors.blogspot.com
Running In Circles With Scissors: May 2014
http://runningincircleswithscissors.blogspot.com/2014_05_01_archive.html
Thursday, May 22, 2014. What’s Next for Connected Devices? So, what are some of the latest devices that address these needs? Out of China, is a smart cup that allows consumers to track their hydration levels. The plastic cup connects wirelessly to a cellphone, allowing consumers to monitor their water intake based on their height and weight. Each of these products as well as a number of others, such as Nest. Reposted in Tribal Worldwide's Smoke Signals. Thursday, May 15, 2014. Design brand planning aroun...
