felixvelarde.blogspot.com
Thinking Digital: March 2014
http://felixvelarde.blogspot.com/2014_03_01_archive.html
Future trends in Digital strategy, Total Customer Engagement, CRM, eCRM and multichannel marketing. Friday, 14 March 2014. We’re in the Age of CRM, so what’s next? During this revolution, creativity seems to have taken a back seat to data, segmentation, analytics, infrastructure and million pound notes. Retention programmes must resonate with a brand's consumers and customers. They have to sing in harmony, and where possible enhance and amplify, the creative direction set out for the brand. CRM is establ...
felixvelarde.blogspot.com
Thinking Digital: August 2014
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Future trends in Digital strategy, Total Customer Engagement, CRM, eCRM and multichannel marketing. Monday, 18 August 2014. Multichannel is about persuasion. There is a common misconception in modern post digital marketing, which stems from a view that because it is difficult to track which media and devices a consumer uses, it’s difficult to ensure they’re always getting the same message. Well, there’s a reason for that. Every channel is different and each has its strengths. When not playi...We have sev...
felixvelarde.blogspot.com
Thinking Digital: October 2013
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Future trends in Digital strategy, Total Customer Engagement, CRM, eCRM and multichannel marketing. Monday, 21 October 2013. Is Social Media more so a function of e-Marketing or CRM? Reposted from the awesome Quora. Depends on the goal, and who is spending the money. Looking at it like that it becomes straightforward to set KPIs and measure results. This in turn makes briefing experts and suppliers very easy – they no longer have to be particularly creative, nor do they have to compete for budg...The oth...
felixvelarde.blogspot.com
Thinking Digital: May 2014
http://felixvelarde.blogspot.com/2014_05_01_archive.html
Future trends in Digital strategy, Total Customer Engagement, CRM, eCRM and multichannel marketing. Wednesday, 14 May 2014. Total Customer engagement: growing trend of "Total Customer Engagement" and how this is affecting the future of marketing. Retention only comes after acquisition. Loyalty only comes after service. Advocacy only comes after loyalty. Win-back only comes after failure. Responsive design means you can make the experience similar across PC, tablet and mobile. In fact, customers are on th...
felixvelarde.blogspot.com
Thinking Digital: November 2014
http://felixvelarde.blogspot.com/2014_11_01_archive.html
Future trends in Digital strategy, Total Customer Engagement, CRM, eCRM and multichannel marketing. Thursday, 20 November 2014. The marketers who get to grips with CRM today are tomorrow's superstars. Felix Velarde is Chairman at Underwired (underwired.com), the leading CRM consultancy, and teaches at Hult International Business School and the IDM. For information about any of these courses, including those for Heads of Marketing, email him at felix@underwired.com. Links to this post. Follow me on Twitter.
felixvelarde.blogspot.com
Thinking Digital: 24 hours with SmartThings, a home automation adventure
http://felixvelarde.blogspot.com/2014/06/24-hours-with-smartthings-home.html
Future trends in Digital strategy, Total Customer Engagement, CRM, eCRM and multichannel marketing. Wednesday, 25 June 2014. 24 hours with SmartThings, a home automation adventure. If my wife or I leave the house and the back door is open, we both get an alert. If either of us leaves the house while the door is open, but one of us remains in the house, no alert. If I arrive at the station and my wife is home, she gets an alert, but if she isn’t, she doesn’t. Subscribe to: Post Comments ( Atom ).
felixvelarde.blogspot.com
Thinking Digital: December 2013
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Future trends in Digital strategy, Total Customer Engagement, CRM, eCRM and multichannel marketing. Friday, 6 December 2013. Last night I found myself crying in my car at the traffic lights. Mandela was my hero. For a significant part of my youth I campaigned - in the way teens do - for a cause I believed in. My focus for my white London teens was the Anti-Apartheid Movement, and Mandela a beacon for justice, humanity and tolerance in a Thatcher-riven, suss-driven south London youth with black friends wh...
felixvelarde.blogspot.com
Thinking Digital: Big plans, no noise
http://felixvelarde.blogspot.com/2014/12/big-plans-no-noise.html
Future trends in Digital strategy, Total Customer Engagement, CRM, eCRM and multichannel marketing. Tuesday, 9 December 2014. Big plans, no noise. So, my blog has been a little slow of late. Largely because I’ve been immersed in ambitious (and I hope revolutionary) plans. And I’m doing that because as a twenty-year agency vet (I started one of the first few digital agencies, in 1994) it’s so terribly easy to get comfy and do the same things over and over again. Subscribe to: Post Comments ( Atom ).
felixvelarde.blogspot.com
Thinking Digital: January 2015
http://felixvelarde.blogspot.com/2015_01_01_archive.html
Future trends in Digital strategy, Total Customer Engagement, CRM, eCRM and multichannel marketing. Thursday, 8 January 2015. Strategy in the post-digital era. Links to this post. Subscribe to: Posts ( Atom ). View my complete profile. Follow me on Twitter. Strategy in the post-digital era.
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