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Edge Data Consulting - Innovative Marketing Research and Business Consulting

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Edge Data Consulting - Innovative Marketing Research and Business Consulting

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Edge Consulting - Home

http://www.edgeconsulting.it/index.php

Edge Consulting is an Italian marketing research agency specializing in the pharmaceutical field. We have a special expertise in the hospital sector, many of our jobs are in infectivology, cancer, rare diseases.

2

Edge Consulting - Affiliations

http://www.edgeconsulting.it/affiliations.php

Edge Consulting is member of ESOMAR. European Society Of Marketing Research,), EPhMRA. European Pharmaceutical Marketing Research Organization) and AISM. Associazione Italiana Studi di Marketing,). Edge is totally compliant to the ESOMAR.

3

Edge Consulting- Qualitative

http://www.edgeconsulting.it/qualitative.php

Qualitative research provides often an unparalleled understanding of the motivations behind human behaviour, desires and needs. Qualitative research is used to gain insight into doctors’ attitudes, behaviours, value systems, concerns, motivations, aspirations, culture or lifestyles. It’s used to inform business decisions, policy formation, communication and research. Focus groups, in-depth interviews, content analysis and semiotics are among the many formal approaches that are used.

4

Edge Consulting - Quantitative

http://www.edgeconsulting.it/quantitative.php

Quantitative research is about measuring a market and quantifying that measurement with data. Most often the data required relates to market size, market share, penetration, installed base and market growth rates. However, quantitative research can also be used to measure customer attitudes, satisfaction, commitment and a range of other useful market data that can tracked over time. Our main method of collecting quantitative data is internet.

5

Edge Consulting - Edge Lab

http://www.edgeconsulting.it/demo.php

View an example of condensing a large market research report into one simple graphic containing easy-to-understand visual selection controls. One business dashboard can summarize an entire deck of PowerPoint slides in this market research example.

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