brand.wisc.edu
Colors for Web – Brand and Visual Identity – UW–Madison
https://brand.wisc.edu/web/colors
Skip to main content. Brand and Visual Identity. Tools, resources, and best practices. Voice & Tone. Business Cards & Stationery. Color use is one of the most effective ways to make an immediate connection to UW Madison. The official university colors are Badger (also referred to as Cardinal) red and white. Colors used in UW Madison’s web themes and templates are displayed below. Accent color. Used in alternating boxes component. Background and accent color. Used for standard text on a white background.
brand.wisc.edu
Typography for Print – Brand and Visual Identity – UW–Madison
https://brand.wisc.edu/print/fonts
Skip to main content. Brand and Visual Identity. Tools, resources, and best practices. Voice & Tone. Business Cards & Stationery. In addition to logos and colors, typography plays an important role in identifying materials that represent the UW Madison brand. The sans serif Lato font is used within the primary institutional and secondary departmental logos, as well as on stationery items. Is available for free download as a Google font. Verlag and Vitesse print fonts may be purchased at typography.com.
brand.wisc.edu
Campus Resources – Brand and Visual Identity – UW–Madison
https://brand.wisc.edu/resources
Skip to main content. Brand and Visual Identity. Tools, resources, and best practices. Voice & Tone. Business Cards & Stationery. Campus Policies and Guidelines. Branded Items for Purchase. Business Cards and Stationery. UW Social Media Group. University logo that links to main university website. Division of Information Technology. Business Cards and Stationery. 711 State Street, Suite 200. Madison, WI 53703. Email: contact@umark.wisc.edu. 2017 Board of Regents of the University of Wisconsin System.
brand.wisc.edu
Minimum Web Standards – Brand and Visual Identity – UW–Madison
https://brand.wisc.edu/web/minimum-web-standards
Skip to main content. Brand and Visual Identity. Tools, resources, and best practices. Voice & Tone. Business Cards & Stationery. Any website that falls within the UW Madison brand hierarchy must meet certain minimum style standards by including:. The words “University of Wisconsin Madison” linked to http:/ www.wisc.edu/. In the top banner area. The UW Madison logo linked to http:/ www.wisc.edu/. In the footer area. A link to the school, college, or division in which a unit resides, if applicable.
brand.wisc.edu
PowerPoint – Brand and Visual Identity – UW–Madison
https://brand.wisc.edu/multimedia/powerpoint
Skip to main content. Brand and Visual Identity. Tools, resources, and best practices. Voice & Tone. Business Cards & Stationery. The following PowerPoint templates are available for use by UW Madison faculty, staff, and students. They incorporate elements that are key to the university’s brand and are customizable to your content. Each template provides sample slides including UW Madison images, headlines, subheads, and bulleted lists. The stand-alone web crest. Division of Information Technology.
brand.wisc.edu
HTML Templates – Brand and Visual Identity – UW–Madison
https://brand.wisc.edu/web/templates
Skip to main content. Brand and Visual Identity. Tools, resources, and best practices. Voice & Tone. Business Cards & Stationery. The following templates provide complete HTML, CSS, Javascript, fonts, and images needed to design web pages that adopt the basic elements and layouts of the UW Madison design system. The home page template. Includes a hero image, row of featured content, a stylized pull quote, and body copy. Classic content with right sidebar. The classic content with right sidebar template.
brand.wisc.edu
Brand – Brand and Visual Identity – UW–Madison
https://brand.wisc.edu/brand
Skip to main content. Brand and Visual Identity. Tools, resources, and best practices. Voice & Tone. Business Cards & Stationery. University logo that links to main university website. Division of Information Technology. Business Cards and Stationery. 711 State Street, Suite 200. Madison, WI 53703. Email: contact@umark.wisc.edu. 2017 Board of Regents of the University of Wisconsin System.
brand.wisc.edu
Typography for Web – Brand and Visual Identity – UW–Madison
https://brand.wisc.edu/web/typography
Skip to main content. Brand and Visual Identity. Tools, resources, and best practices. Voice & Tone. Business Cards & Stationery. In addition to logos and colors, typography plays an important role in identifying materials that represent the UW Madison brand. The word Wisconsin in the institutional logo is reproduced using Friz Quadrata. University Marketing does not recommend the typeface for other uses. Fonts, Weights, and Usage. Standard body font, italicized. Same as Verlag Bold above, italicized.
brand.wisc.edu
Videography – Brand and Visual Identity – UW–Madison
https://brand.wisc.edu/multimedia/videography
Skip to main content. Brand and Visual Identity. Tools, resources, and best practices. Voice & Tone. Business Cards & Stationery. Using UW Madison’s visual identity in video is an effective way to leverage your unit’s connection to the power of the UW Madison brand. The video assets on this page make it easy. For more information about using these files. Full Screen on Red. Full Screen on White. Full Screen with Image. University logo that links to main university website. Business Cards and Stationery.
