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E-marketing-------UB

E-marketing- - - -UB. Sunday, 14 October 2012. Week 9 new media and the brand. Question 1. Everyone’s got to stop looking at marketing and branding in terms of Web v Ad. Question 2. Advertising on MySpace is like sending a postcard to Brazil: Entirely ineffectual. MySpace is not very popular now due to the introduction of Facebook and twitter so for a marketer to advertise on it they would not be reaching a very wide audience and would be a pointless exercise to run. Those who use the internet in any way...

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E-marketing- - - -UB. Sunday, 14 October 2012. Week 9 new media and the brand. Question 1. Everyone’s got to stop looking at marketing and branding in terms of Web v Ad. Question 2. Advertising on MySpace is like sending a postcard to Brazil: Entirely ineffectual. MySpace is not very popular now due to the introduction of Facebook and twitter so for a marketer to advertise on it they would not be reaching a very wide audience and would be a pointless exercise to run. Those who use the internet in any way...
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E-marketing-------UB | edward2012.blogspot.com Reviews

https://edward2012.blogspot.com

E-marketing- - - -UB. Sunday, 14 October 2012. Week 9 new media and the brand. Question 1. Everyone’s got to stop looking at marketing and branding in terms of Web v Ad. Question 2. Advertising on MySpace is like sending a postcard to Brazil: Entirely ineffectual. MySpace is not very popular now due to the introduction of Facebook and twitter so for a marketer to advertise on it they would not be reaching a very wide audience and would be a pointless exercise to run. Those who use the internet in any way...

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1

E-marketing-------UB: September 2012

http://edward2012.blogspot.com/2012_09_01_archive.html

E-marketing- - - -UB. Tuesday, 11 September 2012. Topic 6 - Advertising and Affiliate Marketing. Questions (1) On your blog page define the following terms. Optin:give organisations the consent to send emails to you. Opout: the option for you to stop emails from being sent to you also known as unsubcribing. Spam: receiving emails that you did not sign up for. CPA: (cost per action) this is when a new customer is attained in which the advertiser is only paid upon when a certain the goal is achieved. Someo...

2

E-marketing-------UB: Week2 Crowdsourcing

http://edward2012.blogspot.com/2012/08/week2-crowdsourcing.html

E-marketing- - - -UB. Monday, 13 August 2012. 1 What is the definition of crowdsourcing? 2 What is the difference between the wisdom of the crowd and crowdsourcing? The wisdom of crowds is defined as a phenomenon. The quintessential example is that of guessing how many jelly beans are in a jar, where averaging the guesses of many people is more accurate than the guess of one expert individual, and the wisdom of crowds also manifests itself from sports betting to traditional opinion polls. One of the reas...

3

E-marketing-------UB: April 2012

http://edward2012.blogspot.com/2012_04_01_archive.html

E-marketing- - - -UB. Wednesday, 25 April 2012. Week 5 Buisness models. Describe the features of each of these business models, giving an example of each. The features of advertising as a business model are the sophisticated type of advertising and also the formats that have been adopted to place advertisement on a website. An example of advertising as a business model is Google and their paid placement approach of advertising within sites. Subscription- is that Users are charged a periodic - daily, mont...

4

E-marketing-------UB: October 2012

http://edward2012.blogspot.com/2012_10_01_archive.html

E-marketing- - - -UB. Sunday, 14 October 2012. Week 9 new media and the brand. Question 1. Everyone’s got to stop looking at marketing and branding in terms of Web v Ad. Question 2. Advertising on MySpace is like sending a postcard to Brazil: Entirely ineffectual. MySpace is not very popular now due to the introduction of Facebook and twitter so for a marketer to advertise on it they would not be reaching a very wide audience and would be a pointless exercise to run. Those who use the internet in any way...

5

E-marketing-------UB: March 2012

http://edward2012.blogspot.com/2012_03_01_archive.html

E-marketing- - - -UB. Monday, 12 March 2012. Week 2 Navigating the Web. Week 2 questions: Navigation. Part 1 - Navigation. One of the biggest challenges for businesses and customers alike is navigating the Internet. This week please Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google` - the digital enterprise). What are the four main points Michael Rappa makes about search? The last main point that Michael Rappa makes about search is the ranking algorithm for lis...

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E-marketing-------UB

E-marketing- - - -UB. Sunday, 14 October 2012. Week 9 new media and the brand. Question 1. Everyone’s got to stop looking at marketing and branding in terms of Web v Ad. Question 2. Advertising on MySpace is like sending a postcard to Brazil: Entirely ineffectual. MySpace is not very popular now due to the introduction of Facebook and twitter so for a marketer to advertise on it they would not be reaching a very wide audience and would be a pointless exercise to run. Those who use the internet in any way...

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