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Psychology of AdvertisingAuthoritative observations about advertising and branded content
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Authoritative observations about advertising and branded content
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Psychology of Advertising | eighmey.blogspot.com Reviews
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Authoritative observations about advertising and branded content
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Psychology of Advertising: December 2014
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Monday, December 8, 2014. If advertising can be said to be education, here is a commercial with many lessons. The most admirable advertising. Us first to feel, then to think, perchance to buy. In this commercial from Hong Kong's prestige watch maker. We learn the significance of gift-like acts. Indeed, depicting the gift via the abstraction of an ink drawing gives genuine depth to the message. With repeated viewings, w. There are indeed many lessons to learn from this commercial. Remember them forever.
Psychology of Advertising: June 2015
http://eighmey.blogspot.com/2015_06_01_archive.html
Monday, June 1, 2015. Problem-solution is perhaps the strongest narrative approach in advertising. Show a problem in a compelling manner and anyone who shares that concern will pay attention. The audience wants to know "what's in it for me? But, what if the solution is already within us? Interestingly, advertising ideas are often predictive. Why shouldn't cars monitor driver behavior? This is admirable advertising. Subscribe to: Posts (Atom). How To Be Complete Account Planner. The Importance of Ideas.
Psychology of Advertising: Advertising and Excitation Transfer
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Saturday, May 23, 2015. Advertising and Excitation Transfer. Emotions are said to have a cognitive basis. Whenever we notice an upwelling of sensation within ourselves, we name the feeling based on how we interpret our surroundings at that very moment. It is is our cognitive interpretation of the actions or stimuli we see before us that leads us to give a name to that felt sensation, be it joy, anger, regret, love or any other named emotion. Here we see this notion applied in advertising. So the narrativ...
Psychology of Advertising: January 2015
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Friday, January 30, 2015. Mexican Avocados Lead 2015 Super Bowl Advertising Sweepstakes. The Aztecs are said to have whipped up the first batch of guacamole. Now, it is the super food of the Super Bowl. Indeed, annual avocado sales in the United States now total over $3 billion. And, since Mexican avocados have a 60 percent share of the USA avocado market, clearly their marketing group can afford $4.5 million for a Super Bowl commercial. Monday, January 26, 2015. Marvelous Typology of Advertising Humor.
Psychology of Advertising: How To Sell Automobiles Today
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Tuesday, April 7, 2015. How To Sell Automobiles Today. Longer, lower, wider, more powerful. these are among history's most common selling ideas for automobiles. Bigger and bolder was once the road to success. The world is changing rapidly, and what we want from cars is becoming vastly different. Above all, we want security in an increasingly challenging environment. Security is obviously about safety. It is also about reliability and convenience. May 5, 2015 at 2:53 AM. Advertising Agency in Indore.
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Calls to Action in Communication Campaigns
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Calls to Action in Communication Campaigns. No matter your organization's agenda, the goal of your communication campaign(s) must be clear and your CTAs aligned with the strategies to reach that goal. Take a look at this video. American Express. Uses the verb "rallied" and phrase "reached out" when really discussing the CTAs in their campaign that helped them reach their ultimate goal: make Small Business Saturday an official shopping day during the holiday season. It's really about trust . When do your ...
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Psychology of Advertising
Wednesday, September 23, 2015. Volkswagen and Advertising Law. In the United States, national advertising is regulated by the Federal Trade Commission. Section 5 of the 1914 FTC Act states, "Unfair methods of competition in or affecting commerce, and unfair. Acts or practices in or affecting commerce, are hereby declared unlawful.". Advertising may be judged unfair and/or deceptive. If there is a literal. However, it has now come to light that as many as 11 million Volkswagen cars worldwide are fitted wi...
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