fprbuzz.blogspot.com
PR Buzz: Online marketing to gain relevance
http://fprbuzz.blogspot.com/2010/01/online-marketing-to-gain-relevance.html
Friday, January 22, 2010. Online marketing to gain relevance. The New Year is here and I would like to share with you my thoughts of the likely changes that I see taking place in the Latino marketing arena in 2010. I will be posting twice a week. Stay tuned as I will be posting more next week. Recent studies show a ten percent increase in internet usage among Latinos from 2006 to 2008. The largest Spanish-language portal in the U.S., has seen increased partnerships with sponsors. General Mills. Which cou...
fprbuzz.blogspot.com
PR Buzz: More content produced in the USA for U.S. Latinos
http://fprbuzz.blogspot.com/2010/02/more-content-produced-in-usa-for-us.html
Monday, February 1, 2010. More content produced in the USA for U.S. Latinos. In the past, the majority of primetime programming to U.S. Latinos was produced in Mexico. Has built a reputable news department and has produced popular entertainment shows, but up until recently, the network has relied on Mexico's Televisa for its primetime programming. In 2010, Univision is preparing to ramp up its own programming produced in the U.S. Posted by Juan Lezama. Subscribe to: Post Comments (Atom).
fprbuzz.blogspot.com
PR Buzz: The paywall problem and how Brand PR can help
http://fprbuzz.blogspot.com/2010/01/paywall-problem-and-how-brand-pr-can.html
Monday, January 18, 2010. The paywall problem and how Brand PR can help. Declared 2010 “. The year of the paywall. 8221; As newspapers continue to adjust their business models, many outlets are considering using a. And charging for content. The. Has successfully used a partial paywall model for years. According to. The Economist, The Wall Street Journal. Expects to generate more sales from content than from advertising this year. The New York Times. The Wall Street Journal. Converted to an online-only fo...
fprbuzz.blogspot.com
PR Buzz: More news content for Latinos
http://fprbuzz.blogspot.com/2010/01/more-news-content-for-latinos.html
Tuesday, January 26, 2010. More news content for Latinos. Telemundo is expanding its news operations by increasing its local, network and online news. Posted by Juan Lezama. Subscribe to: Post Comments (Atom). PR Week: The Cycle. Rountree Group: PR Connections. Michael Bauer: Between Meals. The Atlantic Food Channel. Gary Vaynerchuk: Wine Library TV. Resources from Fineman PR. Slammed in the Media? PR Tips for Small Businesses. Do a PANTCHEK When Confronted by a Crisis. A Letter to Young Job Seekers.
fprbuzz.blogspot.com
PR Buzz: The 2010 Census
http://fprbuzz.blogspot.com/2010/02/2010-census.html
Friday, February 5, 2010. As the 2010 Census nears, I think back to the last time new census numbers were released. About 10 years ago, it was the top story of the day; people were shocked that Latinos comprised 10 percent of the population and 1/3 of California's population. This year, the. Wants to ensure that the entire population is included. In the past, many undocumented immigrants have been fearful of being included in the Census. In 2010, the Census Bureau will receive help from Univision.
fprbuzz.blogspot.com
PR Buzz: The 2010 World Cup
http://fprbuzz.blogspot.com/2010/02/2010-world-cup.html
Wednesday, February 3, 2010. The 2010 World Cup. The 2010 World Cup will be the top marketing opportunity of the year for effectively reaching Latinos. Especially males 18-44. The World Cup's. Impact on the Latino market is comparable to the Super Bowl. In the general market. Some of the companies that will be developing campaigns with a World Cup theme include Walmart. In addition to developing commercial spots that will air during the broadcast of the games on Univision. Posted by Juan Lezama.
fprbuzz.blogspot.com
PR Buzz: January 2009
http://fprbuzz.blogspot.com/2009_01_01_archive.html
Thursday, January 1, 2009. Slammed in the Media? PR for Small Businesses:. Know what to do when media calls:. Have a basic media plan in place that every employee is aware of. What should employees do if reporters call or visit your business? Who is authorized to speak on behalf of the company? Who should employees contact once media calls or visits? Will you permit photography on your premises and under what circumstances? What proof points help support your side? You may be pleading for this crisis to ...
fprbuzz.blogspot.com
PR Buzz: Taking Brand PR on the Road
http://fprbuzz.blogspot.com/2010/01/taking-brand-pr-on-road.html
Tuesday, January 19, 2010. Taking Brand PR on the Road. I didn’t realize it at the time but looking back on my childhood, my love affair with automobiles started with my first Matchbox. During the time I worked at the showroom I developed a particular fascination with Italian and British sports cars, particularly Jaguar. I drove just about every model Jaguar. From the ‘60s through the early ‘90s and became quite familiar with the history behind each example. The Ferrari Dino. North American International...
fprbuzz.blogspot.com
PR Buzz: Don't Get Caught with Your Pants Down When the Whole World is Watching
http://fprbuzz.blogspot.com/2009/12/dont-get-caught-with-your-pants-down.html
Wednesday, December 23, 2009. Don't Get Caught with Your Pants Down When the Whole World is Watching. Currently, there is so much buzz about what people and organizations are doing when confronted by a crisis. While every crisis is different, there are. Some fundamental principles that should. We call it a “pantchek” as a memorable acronym. Because we believe it is important not to get caught “with your pants down” once all eyes are turned your way. Ublic welfare is first priority. That was posted today.
fprbuzz.blogspot.com
PR Buzz: A letter to young job seekers
http://fprbuzz.blogspot.com/2009/04/letter-to-young-job-seekers.html
Wednesday, April 15, 2009. A letter to young job seekers. Dear eager college student,. Right about now, the more enterprising among you are blasting your resumes and cover letters to PR agencies, in the hopes of landing a summer internship or the coveted entry level position. Good job! You’re well on your way to a career in PR. When I think back to my own internship-seeking efforts as a college student, I cringe at the missteps I made (though thankfully, none as bad as these. 4 Bring a portfolio. That sh...
