
elasticgeneration.co.uk
ListerineADVANCED WHITE product launch ‘Feel Every Smile’. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video. The Brief and Strategy. In the crowded teeth whitening category, dominated by efficacy claims of ‘speed’ and focused on cosmetic ‘appearance’, we had to think laterally about how Listerine could launch their new ‘Advanced White’ whitening mouthwash. We asked members of the blind community what a smile meant to them. We filmed their responses...
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