elevenprmedia.blogspot.com
Manage your Message Blog: Why it's a good idea to steer clear of 'worst case scenarios'
http://elevenprmedia.blogspot.com/2008/10/why-speculating-is-bad-idea.html
October 27, 2008. Why it's a good idea to steer clear of 'worst case scenarios'. I found this quote in the Toronto Star today, in a story about the rising costs of Prime Minister Harper's security detail. The reporter asked Chris Mathers, an international security expert, to comment on the PM's rising security costs and what factors might impact those costs. Mathers offers up the following quote:. Comments for this post. Dedicated to the business of clear, concise communications.
elevenprmedia.blogspot.com
Manage your Message Blog: Surgical checklist story disturbing for several reasons
http://elevenprmedia.blogspot.com/2009/01/surgical-checklist-story-disturbing-for.html
January 15, 2009. Surgical checklist story disturbing for several reasons. If you haven't seen this story. Yet, take a few moments and give it a read. Apparently, having surgeons go over a routine checklist prior to operating on a patient can 'cut complications by a third'. Here's a quote that appeared in the Globe and Mail from Dr. Bryce Taylor, surgeon-in-chief and director of surgical services for the University Health Network:. Comments for this post.
elevenprmedia.blogspot.com
Manage your Message Blog: Passing the smell test
http://elevenprmedia.blogspot.com/2008/12/passing-smell-test.html
December 2, 2008. Passing the smell test. For those of you unfamiliar with the term, the 'smell test' is a test of credibility/believe-ability that you need to apply to your key messages before you unveil them through the media. It's also been referred to as the BS test. When a message causes the listener to raise an eyebrow in a look of skepticism, there's a good chance it doesn't pass this test. Example:. Comments for this post. Dedicated to the business of clear, concise communications.
elevenprmedia.blogspot.com
Manage your Message Blog: An ounce of preparation is worth a Pound of apologies
http://elevenprmedia.blogspot.com/2008/10/ounce-of-preparation-is-worth-pound-of.html
October 23, 2008. An ounce of preparation is worth a Pound of apologies. That was definitely the right call. Failing to do so would have lead to a lingering, growing issue in the months ahead. Being the experienced spokesperson he is, Dick Pound recognized that. If he had only put a bit more thought into his key messages a few months ago, this whole scenario could have been avoided. Comments for this post. Dedicated to the business of clear, concise communications.
elevenprmedia.blogspot.com
Manage your Message Blog: Unintelligible news release quotes
http://elevenprmedia.blogspot.com/2008/11/unintelligible-news-release-quotes.html
November 4, 2008. Unintelligible news release quotes. These companies invested time and money in crafting these news releases and sending them out into the world in an effort to build awareness, increase their profile and generate new business. What lost opportunities. Comments for this post. Dedicated to the business of clear, concise communications. Great communication tips, straight to your inbox once each month.
elevenprmedia.blogspot.com
Manage your Message Blog: Taking message control to the extreme
http://elevenprmedia.blogspot.com/2008/11/taking-message-control-to-extreme.html
November 7, 2008. Taking message control to the extreme. A friend in the PR biz put me onto this video. The other day. If you haven't seen it yet, it's pretty entertaining. Someone took the time to compare Obama and McCain's responses from the three televised debates. In a number of instances, each candidate's responses are exactly the same (not similar, but verbatim) in all three debates. I'm clearly an advocate of managing your message. But there. The secret to their success isn't the card in their poc...
elevenprmedia.blogspot.com
Manage your Message Blog: The cost of the listeriosis crisis
http://elevenprmedia.blogspot.com/2009/02/cost-of-listeriosis-crisis.html
February 2, 2009. The cost of the listeriosis crisis. Comments for this post. Dedicated to the business of clear, concise communications. Great communication tips, straight to your inbox once each month.
elevenprmedia.blogspot.com
Manage your Message Blog: Michael Phelps's image takes a (bong) hit
http://elevenprmedia.blogspot.com/2009/02/michael-phelpss-image-takes-bong-hit.html
February 2, 2009. Michael Phelps's image takes a (bong) hit. Comments for this post. Dedicated to the business of clear, concise communications. Great communication tips, straight to your inbox once each month.
elevenprmedia.blogspot.com
Manage your Message Blog: When being interviewed by a TV reporter, look behind you...
http://elevenprmedia.blogspot.com/2009/01/when-being-interviewed-by-tv-reporter.html
January 19, 2009. When being interviewed by a TV reporter, look behind you. Is that something you want to have in the frame as you're speaking? For example, if you're doing an interview at a trade show or conference, it is your company's name/logo behind you or someone else's? Why give free advertising to a competitor? If you're a firefighter talking about how the fire is under control, do you want the viewer to see flames shooting out the windows behind you? Comments for this post.
elevenprmedia.blogspot.com
Manage your Message Blog: Honesty - Still the best policy
http://elevenprmedia.blogspot.com/2008/12/honesty-still-best-policy.html
December 12, 2008. Honesty - Still the best policy. In our media training sessions, we always spend a few minutes talking about why it's a bad idea to lie to a reporter. I know, it sounds like one of those statements that doesn't really require additional explanation. Yet spokespeople continue to bend the truth in interviews with the media. The results are never pretty. Case in point - this story. Comments for this post. Dedicated to the business of clear, concise communications.
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