emotionalbanking.com

Emotional Banking - Create emotionally connected customers

Create emotionally connected customers. EX stands for Emotional Experience. The only type of User Experience we should care about. Money is one of the core components of any customer's well being and it naturally elicits very strong emotions. Therefore, it stands to reason that banks, the institutions who are currently the enablers of people's relationship with money, would spend inordinate amounts of time and effort deciphering how their consumers truly feel about it. Unfortunately this is not the case.

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Emotional Banking - Create emotionally connected customers | emotionalbanking.com Reviews

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Create emotionally connected customers. EX stands for Emotional Experience. The only type of User Experience we should care about. Money is one of the core components of any customer's well being and it naturally elicits very strong emotions. Therefore, it stands to reason that banks, the institutions who are currently the enablers of people's relationship with money, would spend inordinate amounts of time and effort deciphering how their consumers truly feel about it. Unfortunately this is not the case.

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1 emotional banking

2 what is ex

3 duena blomstrom

4 workshops

5 blog

6 workshop

7 intro to ex

8 irrational bank loyalty

9 context

10 relevancy

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Emotional Banking - Create emotionally connected customers | emotionalbanking.com Reviews

https://emotionalbanking.com

Create emotionally connected customers. EX stands for Emotional Experience. The only type of User Experience we should care about. Money is one of the core components of any customer's well being and it naturally elicits very strong emotions. Therefore, it stands to reason that banks, the institutions who are currently the enablers of people's relationship with money, would spend inordinate amounts of time and effort deciphering how their consumers truly feel about it. Unfortunately this is not the case.

LINKS TO THIS WEBSITE

duenablomstrom.com

I am a Banker – therefore I lie | Duena Blomstrom

https://duenablomstrom.com/2016/06/13/i-am-a-banker-therefore-i-lie

All things Banking even Emotional Banking – no BS, no Consultancy Tone, all Brutal Truth about Digital. I am a Banker – therefore I lie. June 13, 2016. While I came up with the Emotional Banking concept a few years ago, it’s only been a year now that I’ve waved my banking-change crusader flag and inflicted my indignation of banks not caring about their customers’ feelings, full time. I’ve learned a lot in this past year. This would help this evil mastermind ensure there’s no regard for the consumer, no i...

duenablomstrom.com

Organisation | Duena Blomstrom

https://duenablomstrom.com/category/organisation

All things Banking even Emotional Banking – no BS, no Consultancy Tone, all Brutal Truth about Digital. Holy Banking Paralysis Batman! September 21, 2016. September 22, 2016. The long writing hiatus was chiefly due to being busy but also having to process how I feel about a rather bedazzling find: Tangible Banking stood still while I was away . Reaching out to some of my old clients and prospects I heard the same complaints and excuses and I attributed them to natural moaning needs of unsung heroes bank ...

duenablomstrom.com

The Real FinTech Unicorn – the BB&H Banker | Duena Blomstrom

https://duenablomstrom.com/2015/12/14/the-real-fintech-unicorn-the-bbh-banker

All things Banking even Emotional Banking – no BS, no Consultancy Tone, all Brutal Truth about Digital. The Real FinTech Unicorn – the BB&H Banker. December 14, 2015. December 14, 2015. I promised a follow up on Banking Superheroes in my “ Why Blockchain doesn’t matter. 8221; post. I’ve essentially written about them before. It’s Experience Supermen. It’s bankers, the names of some no industry ballad mentions, who have done marvels where they were. 8220;B” for “Courage”. Why aren’t you CEO of this bank?

duenablomstrom.com

Get me addicted to Saving! | Duena Blomstrom

https://duenablomstrom.com/2015/05/04/get-me-addicted-to-savings

All things Banking even Emotional Banking – no BS, no Consultancy Tone, all Brutal Truth about Digital. Get me addicted to Saving! May 4, 2015. May 6, 2015. 8220;Saving is consumerism needlessly postponed” – Rory Sutherland, Ogily. My name is Duena Blomstrom and I’m addicted to instant gratification. 8221; In other words – is there a way to change my addiction to shopping into an addiction to savings? Where is the real gamification? Where are the incentives? Let’s take Digit. Of the tiny percentage that ...

duenablomstrom.com

Uncategorized | Duena Blomstrom

https://duenablomstrom.com/category/uncategorized

All things Banking even Emotional Banking – no BS, no Consultancy Tone, all Brutal Truth about Digital. Everyone is FinTech, get over it. March 3, 2017. Ok, I will admit: I’m highly OCD about terms AND I have a very low tolerance for what can only be called BS, which leaves me with having to get something off my chest about the term “FinTech/s”. I wrote about this before. And that was ages ago in FinTech years -2015! And at the time I was mildly annoyed not highly irritated as I am now. To be fair, this ...

duenablomstrom.com

2017 – the year Data made Bank? | Duena Blomstrom

https://duenablomstrom.com/2017/01/05/2017-the-year-data-made-bank

All things Banking even Emotional Banking – no BS, no Consultancy Tone, all Brutal Truth about Digital. 2017 – the year Data made Bank? January 5, 2017. Financial data finally starting to pay off. If you are in Finance, you would have read at least one of the many predictions articles that poured from all directions on the internet in the past month. This is not trying to be yet another one but focus on the CX angle of one of them. One could argue that the very fact that this famous Financial Times perso...

duenablomstrom.com

Duena Blomstrom | Duena Blomstrom

https://duenablomstrom.com/author/duenab

All things Banking even Emotional Banking – no BS, no Consultancy Tone, all Brutal Truth about Digital. Everyone is FinTech, get over it. March 3, 2017. Ok, I will admit: I’m highly OCD about terms AND I have a very low tolerance for what can only be called BS, which leaves me with having to get something off my chest about the term “FinTech/s”. I wrote about this before. And that was ages ago in FinTech years -2015! And at the time I was mildly annoyed not highly irritated as I am now. To be fair, this ...

duenablomstrom.com

Spenders and Savers | Duena Blomstrom

https://duenablomstrom.com/2016/07/18/spenders-and-savers

All things Banking even Emotional Banking – no BS, no Consultancy Tone, all Brutal Truth about Digital. July 18, 2016. Following my call for action of a few articles ago I’ve decided to do something about it. The only rule question everything. For instance, why is it that in the rare cases when we define users for our journeys we accept in finance we can use the same data to build personas as in retail? My obsession with this topic started when I helped design To Buy or Not to Buy, Meniga’s Finovate winn...

duenablomstrom.com

CX | Duena Blomstrom

https://duenablomstrom.com/category/cx

All things Banking even Emotional Banking – no BS, no Consultancy Tone, all Brutal Truth about Digital. Holy Banking Paralysis Batman! September 21, 2016. September 22, 2016. The long writing hiatus was chiefly due to being busy but also having to process how I feel about a rather bedazzling find: Tangible Banking stood still while I was away . Reaching out to some of my old clients and prospects I heard the same complaints and excuses and I attributed them to natural moaning needs of unsung heroes bank ...

duenablomstrom.com

Holy Banking Paralysis Batman! | Duena Blomstrom

https://duenablomstrom.com/2016/09/21/holy-banking-paralysis-batman

All things Banking even Emotional Banking – no BS, no Consultancy Tone, all Brutal Truth about Digital. Holy Banking Paralysis Batman! September 21, 2016. September 22, 2016. The long writing hiatus was chiefly due to being busy but also having to process how I feel about a rather bedazzling find: Tangible Banking stood still while I was away . Reaching out to some of my old clients and prospects I heard the same complaints and excuses and I attributed them to natural moaning needs of unsung heroes bank ...

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emotionalbanking.com

Emotional Banking - Create emotionally connected customers

Create emotionally connected customers. EX stands for Emotional Experience. The only type of User Experience we should care about. Money is one of the core components of any customer's well being and it naturally elicits very strong emotions. Therefore, it stands to reason that banks, the institutions who are currently the enablers of people's relationship with money, would spend inordinate amounts of time and effort deciphering how their consumers truly feel about it. Unfortunately this is not the case.

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