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Emotional Trigger Research - Linda Goodman and LG Associates

Emotional Trigger Research employs an indirect approach that disarms with provocative questions. The insights uncovered deliver the hard edges to vague or misleading findings that often result from more traditional research methods. And it’s these insights that arm companies with the actionable intelligence needed to solve complex problems.

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Emotional Trigger Research - Linda Goodman and LG Associates | emotionaltriggerresearch.com Reviews
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Emotional Trigger Research employs an indirect approach that disarms with provocative questions. The insights uncovered deliver the hard edges to vague or misleading findings that often result from more traditional research methods. And it’s these insights that arm companies with the actionable intelligence needed to solve complex problems.
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1 who we are
2 what we do
3 emotional trigger research
4 case studies
5 clients
6 testimonials
7 insights
8 the book
9 are you prepared
10 get your copy
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Emotional Trigger Research - Linda Goodman and LG Associates | emotionaltriggerresearch.com Reviews

https://emotionaltriggerresearch.com

Emotional Trigger Research employs an indirect approach that disarms with provocative questions. The insights uncovered deliver the hard edges to vague or misleading findings that often result from more traditional research methods. And it’s these insights that arm companies with the actionable intelligence needed to solve complex problems.

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emotionaltriggerresearch.com emotionaltriggerresearch.com
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Research and Consulting Services - Linda Goodman and LG Associates

http://emotionaltriggerresearch.com/what-we-do

Is your company positioned to thrive not merely survive? The challenges confronting businesses in today’s fluid environment are unprecedented. Can you answer with confidence two questions pivotal to your success? How in the midst of pervasive change do you find and retain your best customers and how do you most successfully bring your goods and services to market? For over twenty years LG Associates has successfully helped our clients reimagine and prosper. Marketing and Strategic Consulting. Why Custome...

2

Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales - Linda Goodman

http://emotionaltriggerresearch.com/the-book

Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales. This book offers a compelling new tool for savvy executives who dare to look beyond conventional methodologies in order to uncover the secrets that make a tangible difference. Instead of relying on what customers say, it reveals how to dig deeper to understand what they really mean. Lesson #2: Focus on what the customer wants, not on what you want them to want. Lesson #3: One company’s problem is another company’s opportunity.

3

Emotional Trigger Research - Linda Goodman and LG Associates

http://emotionaltriggerresearch.com/who-we-are

LG Associates was established in 1992. We operate as a marketing, strategic planning and qualitative research consultancy serving the needs of Fortune 500 corporations, entrepreneurial start-ups, privately owned and venture-backed companies as well as marketing and consulting firms. Within the entertainment industry Linda spent eight years at American Broadcasting Company where she eventually conceptualized, built, and served as Corporate General Manager of one of the most successful business development...

4

Testimonials for Emotional Trigger Research - LG Associates

http://emotionaltriggerresearch.com/what-we-do/testimonials

Why Customers Really Buy. And Emotional Trigger Research. 8220;This book is a must read for every executive charged with finding and retaining customers in a highly complex and competitive global marketplace.”. Senior Vice President Worldwide Sales – Continental Airlines. Former Chief Executive Officer True Value Company. Connie Lange Merrill, Ph.D. Professor, Jones Graduate School of Management – Rice University. Former Executive Shell Oil Company. William N. Anderson. 8220;The fundraising advice falls ...

5

Emotional Trigger Research Examples - Linda Goodman

http://emotionaltriggerresearch.com/what-we-do/case-studies

LG Associates has successfully utilized Emotional Trigger Research to solve complex problems and craft winning strategies for clients of all sizes and within all sectors by arming them with actionable intelligence. We deliver the hard edges to vague or misleading findings often resulting from more traditional methodologies. Below are a few examples of our proven track record with:. Saved a $20 million account for one of the world’s leading marketing agencies the President didn’t realize was at risk.

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Emotional Trigger Research - Linda Goodman and LG Associates

If only your customers always said what they really meant! Understanding your customers at the deepest level is key to survival in today’s economy. More and more, traditional research is unproductive because it’s designed to measure rather than inform. While your company may have a wealth of data, does it arm you with the genuine insights needed to solve complex problems? What may be interesting or factually correct is not necessarily useful or actionable. Why Customers Really Buy.

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