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EmotionCentricUnderstanding consumer emotions and predicting consumers' decisions and behavior.
http://emotioncentric.blogspot.com/
Understanding consumer emotions and predicting consumers' decisions and behavior.
http://emotioncentric.blogspot.com/
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EmotionCentric | emotioncentric.blogspot.com Reviews
https://emotioncentric.blogspot.com
Understanding consumer emotions and predicting consumers' decisions and behavior.
EmotionCentric: April 2011
http://emotioncentric.blogspot.com/2011_04_01_archive.html
Friday, April 8, 2011. If you are a marketer who is monitoring the sentiments for your brand through social media listening tools, would you want to separate the bragging posts from the relationship building conversations? Would one give you a truer sense of how your brand is perceived? Wednesday, April 6, 2011. Intended versus actual emotional response. Subscribe to: Posts (Atom). Ed Chao is a marketer, innovator, and a passionate observer of human nature. Best known for founding and creating Picasa...
EmotionCentric: Conflicting emotions
http://emotioncentric.blogspot.com/2011/07/conflicting-emotions.html
Tuesday, July 26, 2011. These internal emotional conflicts, arguably, are the roots of our decision making. Without internal emotional conflicts there are no decisions to make - we just do it. Conflicting emotions are the fundamental cause of our deliberations, indecisions, rationalizations, and all the fun stuff that makes us 'irrational' consumers. If so, what elements of the concept is triggering this association? Subscribe to: Post Comments (Atom). Ed Chao is a marketer, innovator, and a passionate o...
EmotionCentric: February 2011
http://emotioncentric.blogspot.com/2011_02_01_archive.html
Monday, February 21, 2011. Emotions versus rational considerations. In your brain, there is more neural traffic rising from your limbic system to your cerebral cortex than the other way around. One more piece of hard evidence that your emotion is an integral, if not dominant, part of your decision making. Let me explain. Subscribe to: Posts (Atom). Ed Chao is a marketer, innovator, and a passionate observer of human nature. Best known for founding and creating Picasa, Ed has held marketing and execut...
EmotionCentric: Consumers' emotions
http://emotioncentric.blogspot.com/2011/01/consumers-emotions.html
Monday, January 31, 2011. Consumer behaviors and decisions are overwhelmingly driven by emotions. By the time rational deliberation enters, a decision has already been largely made. For marketers and researchers, consumers' behaviors cannot be truly explained or stimulated without understanding the underlying emotions. In addition, emotions, because they are individual's inward experiences, are inherently difficult to describe. It's a bit like trying to describe a specific shade of blue you saw in yo...
EmotionCentric: Social Media Listening
http://emotioncentric.blogspot.com/2011/04/social-media-listening.html
Friday, April 8, 2011. If you are a marketer who is monitoring the sentiments for your brand through social media listening tools, would you want to separate the bragging posts from the relationship building conversations? Would one give you a truer sense of how your brand is perceived? Subscribe to: Post Comments (Atom). View my complete profile. Intended versus actual emotional response. Simple template. Template images by merrymoonmary.
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EmotionCentric
Friday, January 10, 2014. I recently completed a study for a large airline which provided a perfect example of how emotions override our rational deliberations. While we all intuitively know that this is the case, here is a wonderful illustration. The client was developing a new menu of salads and small plate items for purchase on flights. These new offers were great. They were contemporary, attractive, and healthy - somewhat of significant departure from what we might expect from airplane food. The flye...
Emotion Centric ® – Understanding behavior motivations
We are in silent mode right now. On the other hand, nothing invigorates us more than a great question. Feel free to contact us at ed@emotioncentric.com to start a conversation. Theme by Anders Noren. Mdash; Up ↑.
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