en.designcanvas.de
Design CanvasDesign Canvas: a tool-box to support the orchestration and coordination of touch point design in the development of brand propositions.
http://en.designcanvas.de/
Design Canvas: a tool-box to support the orchestration and coordination of touch point design in the development of brand propositions.
http://en.designcanvas.de/
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Design Canvas | en.designcanvas.de Reviews
https://en.designcanvas.de
Design Canvas: a tool-box to support the orchestration and coordination of touch point design in the development of brand propositions.
en.designcanvas.de
Who? - Designcanvas
http://en.designcanvas.de/who
WHO the staging brand. The organizational drivers: personality, motivation, values and visions. Does the brand have a personality and is it clearly communicable? What is the business’ core motivation does it come from within, or is it influenced from outside? What’s the brands’ personality and how does it influence corporate culture? How deep-rooted are organizational values, are they translated into guidelines, equally spread and lived across the organization?
Imprint - Designcanvas
http://en.designcanvas.de/imprint
According to 5 TMG:.
How? - Designcanvas
http://en.designcanvas.de/how
Is the customer journey designed coherently and consistently? Is the the experience orchestrated and is the design implementation throughout? Are the brand values translated into design principles that from the basis for all design activities? Does the brand personality have an unique appeal that is clearly designated and identifiable amongst competitors? Is there a process that safeguards the consistent implementation of principles and guidelines across all touch points?
Whom? - Designcanvas
http://en.designcanvas.de/whom
All within the organization are centered on the customer. Is the customer really known and put center stage? Is the organization truly centered on the customer? And is this centricity consistent throughout? Is there a clear profile of the target customer and described as accessible personality? Is this profile known to all throughout the company? Are these customers loyal and is this measured? Is the same true for the employees and stakeholders?
What? - Designcanvas
http://en.designcanvas.de/what
Do the propositions deliver on their promise? Does the offer come from the heart and can it gain loyal customers? What is the brand promise and is it consistently and clearly separable from the competitors’? Does this promise fit to the organizations’ personality? How are true insights on customer needs captured, and are they clearly articulated? Can the brand promise add any meaning in fulfilling these? Are products conceived as a customer experience?
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