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Helmut Krone. The book.

Ldquo;Every art director, copywriter, planner, account person and client should read it. It will make you better at your job.” Paul Belford. Ldquo;The Krone book, like Krone, is on another level. It is about what advertising could be if we were all geniuses. ” AdWeek. Ldquo;If you really want to be a great art director then this is the one art director you have to study.” Sir John Hegarty. Ldquo;Amongst art directors there's Helmut Krone, and then there's everyone else.” Bob Gage,. This isn t an art dire...

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Helmut Krone. The book. | enchorial.com Reviews

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Ldquo;Every art director, copywriter, planner, account person and client should read it. It will make you better at your job.” Paul Belford. Ldquo;The Krone book, like Krone, is on another level. It is about what advertising could be if we were all geniuses. ” AdWeek. Ldquo;If you really want to be a great art director then this is the one art director you have to study.” Sir John Hegarty. Ldquo;Amongst art directors there's Helmut Krone, and then there's everyone else.” Bob Gage,. This isn t an art dire...

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Helmut Krone. The book. | enchorial.com Reviews

https://enchorial.com

Ldquo;Every art director, copywriter, planner, account person and client should read it. It will make you better at your job.” Paul Belford. Ldquo;The Krone book, like Krone, is on another level. It is about what advertising could be if we were all geniuses. ” AdWeek. Ldquo;If you really want to be a great art director then this is the one art director you have to study.” Sir John Hegarty. Ldquo;Amongst art directors there's Helmut Krone, and then there's everyone else.” Bob Gage,. This isn t an art dire...

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Helmut Krone Home

http://www.enchorial.com/HelmutKroneIntro/HelmutKroneHome.htm

Helmut Krone. The book. Graphic Design and Art. Direction (concept, form. Revolution. Clive Challis. ISBN 0-9548931-0-7 The greatest art director ever? For Bill Bernbach at Doyle Dane Bernbach his Volkswagen campaign and Avis campaign changed the way advertising art direction and advertising art directors worked. Later, back at DDB, he'd reconcile the aims of graphic design and art direction with his Polaroid campaign and Porsche campaign. I really enjoyed it. How is it different to graphic design? Krone...

2

Helmut Krone Ch8 p210_211

http://www.enchorial.com/HelmutKronePages/HelmutKroneCh8_p210_211.htm

Helmut Krone. The book. Graphic Design and Art. Direction (concept, form. Revolution. Clive Challis. Peter Bregman succeeded Yobbagy as Krone's writer. He said he knew the colors were in the film but you had to really pump the color into the object to get the colors up. He took tons of pictures.'. Ted Voss briefs copywriter Tom Yobbagy and Krone on Polaroid's Time-Zero SuperColor chemistry. Ted Voss on motivation. Krone describes himself to '.

3

Helmut Krone Ch5 p106_107

http://www.enchorial.com/HelmutKronePages/HelmutKroneCh5_p106_107.htm

Helmut Krone. The book. Graphic Design and Art. Direction (concept, form. Revolution. Clive Challis. New doesn't mean that you are with-it; that you are doing stuff that is in the forefront of today's advertising. That's not what New means at all. That just means you are a club member. . New is looking for something that you have never seen before.'. In his work on the American Airlines First-Class campaign Krone presaged the birth, 30 years later, of strategic planning.

4

Helmut Krone Ch4 p64_65

http://www.enchorial.com/HelmutKronePages/HelmutKroneCh4_p64_65.htm

Helmut Krone. The book. Graphic Design and Art. Direction (concept, form. Revolution. Clive Challis. Putting a full point in a headline was an act of sedition. It broke the pace and invited inspection - maybe even circumspection - of the statement. Of course this is exactly why Krone used one: he had statements to make which he wanted to be examined. Received wisdom in admaking circles was that this was antithetical to the way advertising worked.

5

Helmut Krone Ch9 p218_219

http://www.enchorial.com/HelmutKronePages/HelmutKroneCh9_p218_219.htm

Helmut Krone. The book. Graphic Design and Art. Direction (concept, form. Revolution. Clive Challis. There were so many creative people. that didn't have fathers, who were orphans,' He names Evan Stark, Marvin Honig, himself, who had a father that never spoke to me,' and Krone. We loved Bernbach. He was our father,' then adds another thought, We made the legend far bigger than the man.'. Death of William Bernbach. Krone and Bob Levenson's Bernbach '.

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brandtelling.wordpress.com

Stuff I Like | Brandtelling

https://brandtelling.wordpress.com/inspiration-for-creatives

On Brands, Advertising And Communications (and a bit more). THE BIRTH OF COOL. I have seldom seen such cinematic faces than the faces of those pioneers. A goldmine for inspiration. Rhythmic, Heavy, Layered, Rocky, Pace-setting, Dark. Futureshock’s Pride Paranoia by Pleix collectiva – Retro 90’s Genius. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your Twitter account. ( Log Out. Cheetah on...

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Smuji.com | Recommended Reading

http://smuji.com/reading-list

Round 1: The school of hard knocks. Round 2: The pits. Round 3: Prize fighting. Round 4: The booths. Round 5: Bobby Dodds. Round 6: Catching the gloves. Round 7: The cauliflower industry. Round 8: Seconds out. Round 9: After the bell. 8216;Ogilvy on Advertising’. 8216;The consumer is not a moron. She’s your wife.’ The classic work of 20th century advertising, beautifully written. Just a little out-of-date but essential reading. 8216;A Technique for Producing Ideas’. By James Webb Young. You may not like ...

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Otherwordly nogravity Martin de Thurah for James Blake | Brandtelling

https://brandtelling.wordpress.com/2010/11/02/otherwordly-nogravity-martin-de-thurah-for-james-blake

On Brands, Advertising And Communications (and a bit more). Otherwordly nogravity Martin de Thurah for James Blake. By johnsamaras on November 2, 2010. Posted in industry sites. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. Sony soundvil...

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“Brands as lamps of memory” | Brandtelling

https://brandtelling.wordpress.com/2010/09/30/brands-as-lamps-of-memory

On Brands, Advertising And Communications (and a bit more). 8220;Brands as lamps of memory”. 8220;Even though the opportunity exists,. Brands have not yet taken it upon. Themselves to harness or to store the. Moments of interaction they have with. Their customers, things like streaming. Real time video, live data feeds, personal. Images or conversations. All these. Moments can be collated, collected and. Re-used on our office walls, in our lobbies,. On the sides of our buildings, or in multisensory.

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Nerdy nam nam’/ a mobile creator’s mini-anthem | Brandtelling

https://brandtelling.wordpress.com/2010/09/13/nerdy-nam-nam

On Brands, Advertising And Communications (and a bit more). Nerdy nam nam’/ a mobile creator’s mini-anthem. Digital looks, interactive feel, splash in digits,. I love this robot, vagabond nerdyness,. Resourcefulness and mit-ivity redifined for nokia N8 by Wieden and kennedy London. By johnsamaras on September 13, 2010. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email. Neon Skaters d...

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Witchery AW10 | Brandtelling

https://brandtelling.wordpress.com/2010/11/02/549

On Brands, Advertising And Communications (and a bit more). This is how branded entertainment should be…subtle, unforced, un-messaged…the future of communications lies in advertising that doesn’t look like advertising. There ‘s a more recent presentation. Faris gave on the subject. By johnsamaras on November 2, 2010. Posted in industry sites. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Lo-fi Tech by stella. We ar...

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Sounds_for_thought | Brandtelling

https://brandtelling.wordpress.com/2010/04/15/483

On Brands, Advertising And Communications (and a bit more). Micromattic – Oddcast in London, March 2010. By johnsamaras on April 15, 2010. Posted in industry sites. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. Lo-fi Tech by stella.

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A single thought on video game ideation. | Brandtelling

https://brandtelling.wordpress.com/2010/12/04/553

On Brands, Advertising And Communications (and a bit more). A single thought on video game ideation. How about a video game in which you create a video game? 8230;I ‘m just saying. It would feel like an incubation period for future programmers and depvelopers. Isn’t it everything more transparent nowdays? By johnsamaras on December 4, 2010. Posted in industry sites. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).

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Poem to a Cat / Whiskas ad_ | Brandtelling

https://brandtelling.wordpress.com/2010/05/06/poem-to-a-cat-whiskas-ad_

On Brands, Advertising And Communications (and a bit more). Poem to a Cat / Whiskas ad. Find a good patient wife. Buy Whiskas, buy Whiskas, buy Whiskas. Come back as a cat. Eat Whiskas, eat Whiskas, eat Whiskas. Don’t come back again. By johnsamaras on May 6, 2010. Posted in industry sites. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Cheetah on the w...

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Lo-fi Tech by stella | Brandtelling

https://brandtelling.wordpress.com/2010/10/12/lo-fi-tech-by-stella

On Brands, Advertising And Communications (and a bit more). Lo-fi Tech by stella. By johnsamaras on October 12, 2010. Posted in industry sites. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. Notify me of new comments via email. Brand util...

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Helmut Krone. The book.

Ldquo;Every art director, copywriter, planner, account person and client should read it. It will make you better at your job.” Paul Belford. Ldquo;The Krone book, like Krone, is on another level. It is about what advertising could be if we were all geniuses. ” AdWeek. Ldquo;If you really want to be a great art director then this is the one art director you have to study.” Sir John Hegarty. Ldquo;Amongst art directors there's Helmut Krone, and then there's everyone else.” Bob Gage,. This isn t an art dire...

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