
ENDTURN.COM
end turnNotes from the field. It’s generally a misconception that people buy a product because it’s superior in performance. Mercedes Benz cars don’t sell because they technically exceed their competitors. Neither are Nike market leaders because their footware are superior over their rivals. They've carefully sponsored the world's leading atheletes, created adverts in which they express technical excellence and creativity all the whilst emblazing the classic Nike logo. At no time do they expressedly market a...
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