marketingthatworksblog.blogspot.com
Marketing That Works: Save your marketing dollars. Focus on fundamentals.
http://marketingthatworksblog.blogspot.com/2014/03/save-your-marketing-dollars-focus-on.html
Wednesday, March 19, 2014. Save your marketing dollars. Focus on fundamentals. My suggestion to most schools is to stop whatever marketing you are doing and re-consider everything. The impetus for this unusual advice was the plethora of independent school radio ads I heard this year. It seemed to me that twice as many schools as last year were running radio spots. They weren't very effective but there were lots of them and they were undoubtedly very expensive. Be yourself. Be great. Become. Go Beyond.
marketingthatworksblog.blogspot.com
Marketing That Works: How are you unboxing your school?
http://marketingthatworksblog.blogspot.com/2014/09/how-are-you-unboxing-your-school.html
Monday, September 8, 2014. How are you unboxing your school? You may never have heard of it, but "unboxing" is not only all over YouTube, it may be a great way of achieving marketing success at your independent school. There’s a video on YouTube. That shows a pair of hands unpacking five cartoon branded plastic eggs each with a toy surprise inside. No big deal. There are billions of videos on You Tube. But get this. This video has over 93 million views. Now that’s a big deal. What’s going on here? 8221; ...
marketingthatworksblog.blogspot.com
Marketing That Works: June 2015
http://marketingthatworksblog.blogspot.com/2015_06_01_archive.html
Thursday, June 4, 2015. My Stupidly Simple Explanation of Branding. Branding is complicated. It’s time consuming. It can be damn expensive. So, selling your boss or your board on the idea of engaging in a branding project can be a monumental task. Have you ever had a conversation with a significant other that goes something like this? 8220;Do you love me? 8220;Yes, I love you.”. Tell me why you love me.”. The answer would be revealed in your experience with that person or perhaps in what others have told...
marketingthatworksblog.blogspot.com
Marketing That Works: December 2014
http://marketingthatworksblog.blogspot.com/2014_12_01_archive.html
Tuesday, December 9, 2014. The truth about one-page letters. Imagine this. You’re meeting with your lawyer to review an important business contract and she hands you one page. You ask, “Where is the rest of the contract? 8221; and she replies, “We have a rule in our office that contracts can only be one page. I couldn’t get all of the clauses in, but I got the most important ones.”. Who could possibly imagine that the length of a contract determines its effectiveness? To be clear, I’m not talking a...
marketingthatworksblog.blogspot.com
Marketing That Works: June 2012
http://marketingthatworksblog.blogspot.com/2012_06_01_archive.html
Monday, June 25, 2012. Nonprofits don’t care about marketing. Well, maybe not all of them but the results of Nancy Schwartz’s latest Nonprofit Messages Survey. Sure are depressing – especially for those of us who are trying to service the marketing needs of organizations without becoming a nonprofit ourselves. The results are mind-boggling. Here are some of the highlights with what seem to be the unavoidable questions that are provoked:. So, why are they using them? But if you already are prepared to adm...
marketingthatworksblog.blogspot.com
Marketing That Works: Heads of school are the key to marketing success
http://marketingthatworksblog.blogspot.com/2015/04/heads-of-school-are-key-to-marketing.html
Thursday, April 30, 2015. Heads of school are the key to marketing success. More than ever before, it is critical that heads of school become integrally involved with marketing. Why now, you ask? Because marketing has morphed from being a fixed set of activities that emanates from a particular office to something that now touches every department in a school. This is what the people at McKinsey have to say in a brilliant article called We’re all Marketers Now. So, every interaction a parent has contribut...
marketingthatworksblog.blogspot.com
Marketing That Works: February 2013
http://marketingthatworksblog.blogspot.com/2013_02_01_archive.html
Wednesday, February 13, 2013. 9 ways to get survey results that matter. You probably know that surveying stakeholders is critically important to the marketing success of your business, school or organization. That’s the easy part. The hard part is how to get started. 1 Link questions to decisions. 2 Make it actionable. 3 It’s got to be measurable. 4 Make questions precise. Were their questions answered? Was it delivered pleasantly? 6 Be polite and conversational. 7 Open-ends add context. From the people ...
marketingthatworksblog.blogspot.com
Marketing That Works: April 2014
http://marketingthatworksblog.blogspot.com/2014_04_01_archive.html
Monday, April 7, 2014. Big data for not-so-big organizations. First, let's deal with this big name, "big data." While its true that there are companies that are combing terabytes of data to develop the algorithm that will predict the buying patterns of consumers in Wichita, those organizations represent the vast minority. Don't be intimidated by references to big data. Rather, consider how increased use of data can help you make better decisions. Quoted in a CNN Money post. This is particularly the case ...
marketingthatworksblog.blogspot.com
Marketing That Works: September 2014
http://marketingthatworksblog.blogspot.com/2014_09_01_archive.html
Monday, September 8, 2014. How are you unboxing your school? You may never have heard of it, but "unboxing" is not only all over YouTube, it may be a great way of achieving marketing success at your independent school. There’s a video on YouTube. That shows a pair of hands unpacking five cartoon branded plastic eggs each with a toy surprise inside. No big deal. There are billions of videos on You Tube. But get this. This video has over 93 million views. Now that’s a big deal. What’s going on here? 8221; ...
marketingthatworksblog.blogspot.com
Marketing That Works: Big data for not-so-big organizations
http://marketingthatworksblog.blogspot.com/2014/04/big-data-for-not-so-big-organizations.html
Monday, April 7, 2014. Big data for not-so-big organizations. First, let's deal with this big name, "big data." While its true that there are companies that are combing terabytes of data to develop the algorithm that will predict the buying patterns of consumers in Wichita, those organizations represent the vast minority. Don't be intimidated by references to big data. Rather, consider how increased use of data can help you make better decisions. Quoted in a CNN Money post. This is particularly the case ...
