enterprisepersonalization.com

EnterprisePersonalization | Enterprise News and Updates

This is an iEntry Website. Interaction Is the Key To Your Customer’s Hearts. July 9, 2015]. I talk to a lot of business leaders that think of web marketing as something that just happens. They build a site, get top rankings and the sales start rolling in. That mindset comes from the good old days of disruptive marketing. Put out a TV, radio or print ad and just wait for the […]. June 2, 2015]. Facebook and IBM Team Up For Personalized Marketing Solutions. May 14, 2015]. April 16, 2015]. When I was in Lon...

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EnterprisePersonalization | Enterprise News and Updates | enterprisepersonalization.com Reviews

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This is an iEntry Website. Interaction Is the Key To Your Customer’s Hearts. July 9, 2015]. I talk to a lot of business leaders that think of web marketing as something that just happens. They build a site, get top rankings and the sales start rolling in. That mindset comes from the good old days of disruptive marketing. Put out a TV, radio or print ad and just wait for the […]. June 2, 2015]. Facebook and IBM Team Up For Personalized Marketing Solutions. May 14, 2015]. April 16, 2015]. When I was in Lon...

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EnterprisePersonalization | Enterprise News and Updates | enterprisepersonalization.com Reviews

https://enterprisepersonalization.com

This is an iEntry Website. Interaction Is the Key To Your Customer’s Hearts. July 9, 2015]. I talk to a lot of business leaders that think of web marketing as something that just happens. They build a site, get top rankings and the sales start rolling in. That mindset comes from the good old days of disruptive marketing. Put out a TV, radio or print ad and just wait for the […]. June 2, 2015]. Facebook and IBM Team Up For Personalized Marketing Solutions. May 14, 2015]. April 16, 2015]. When I was in Lon...

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enterprisepersonalization.com

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Strategies for Personalization – Delivering an Extra, Unexpected Treat | EnterprisePersonalization

http://www.enterprisepersonalization.com/strategies-for-personalization-delivering-an-extra-unexpected-treat-2014-05

This is an iEntry Website. Strategies for Personalization – Delivering an Extra, Unexpected Treat. May 1, 2014. Before I dig deeper into the challenges around personalization (and the solutions we’ve tried and found), it’s worth walking through the different types of personalization strategies and scenario’s that commonly exist. This walk-through isn’t meant to be comprehensive, just a quick survey of some of the more common approaches. Next Best Offer (NBO) Strategies. Time & Event Strategies. Subscribe...

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Interaction Is the Key To Your Customer’s Hearts | EnterprisePersonalization

http://www.enterprisepersonalization.com/interaction-is-the-key-to-your-customers-hearts-2015-07

This is an iEntry Website. Interaction Is the Key To Your Customer’s Hearts. July 9, 2015. I talk to a lot of business leaders that think of web marketing as something that just happens. They build a site, get top rankings and the sales start rolling in. That mindset comes from the good old days of disruptive marketing. Put out a TV, radio or print ad and just wait for the phone to ring. If you build it they will come. Your website isn’t a brochure. It’s a vehicle for customer engagement. Social ...To se...

3

Publishers Now Have Access To ‘Yahoo Recommends’ | EnterprisePersonalization

http://www.enterprisepersonalization.com/publishers-now-have-access-to-yahoo-recommends-2014-09

This is an iEntry Website. Publishers Now Have Access To ‘Yahoo Recommends’. September 18, 2014. Last month, a Yahoo recommended content box was spotted. On various publisher sites, such as VOX Media’s SB Nation and CBS Interactive’s GameSpot and TV Guide. On Monday, the company officially announced the launch of the offering. It’s called Yahoo Recommends, and is described as a new monetization solution for publishers. It’s part of the Yahoo suite of Publisher Solutions. Yahoo has recently seen declines.

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Why personalized content is just better advertising | EnterprisePersonalization

http://www.enterprisepersonalization.com/why-personalized-content-is-just-better-advertising-2014-11

This is an iEntry Website. Why personalized content is just better advertising. November 13, 2014. I see a mindset among advertising folks that is biased towards. They want to reach the most number of people possible. Now, in theory there is nothing wrong with that, but in practice, it gets rather expensive as you try to reach more and more people especially if you believe that each person needs to be reached multiple times before they are persuaded. I have been preaching. I am not sure why I was fightin...

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Content marketing personalization: know your audience | EnterprisePersonalization

http://www.enterprisepersonalization.com/content-marketing-personalization-know-your-audience-2015-02

This is an iEntry Website. Content marketing personalization: know your audience. February 19, 2015. Last month, we talked about personalizing your content marketing by presenting your content with a consistent and human voice. Even B2B companies benefit from this approach. After all, it’s not a business making the buying decision. It’s a businessperson. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The overwhelming maj...

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EnterprisePersonalization | Enterprise News and Updates

This is an iEntry Website. Interaction Is the Key To Your Customer’s Hearts. July 9, 2015]. I talk to a lot of business leaders that think of web marketing as something that just happens. They build a site, get top rankings and the sales start rolling in. That mindset comes from the good old days of disruptive marketing. Put out a TV, radio or print ad and just wait for the […]. June 2, 2015]. Facebook and IBM Team Up For Personalized Marketing Solutions. May 14, 2015]. April 16, 2015]. When I was in Lon...

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