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Sun Tzu and The Art of War: Avoid direct confrontations at all costs | CustomerThink
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Sun Tzu and The Art of War: Avoid direct confrontations at all costs. Aug 22, 2010 443 views. Ancient Chinese philosopher Sun Tzu is perhaps the earliest known business strategist. He is credited with authoring. The Art of War,. One of the best known and influential Chinese books on military strategy. His writings have had a significant impact of Chinese and Asian history and culture. Popular not just among military strategists,. The Art of War. Sun Tzu: The Art of War. Here’s the takeaway:. Patrick Lefl...
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Alan See | CustomerThink
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Is Principal and Chief Marketing Officer of CMO Temps, LLC. He is the American Marketing Association Marketer of the Year for Content Marketing and recognized as one of the "Top 50 Most Influential CMO's on Social Media" by Forbes. Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. Alan holds BBA and MBA degrees from Abilene Christian University. Current Author Rank: 135. Mar 26, 2016 38 views.
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Using CRM to Win in a Recession | CustomerThink
http://customerthink.com/blog/using_crm_win_recession
Using CRM to Win in a Recession. Mar 5, 2008 1,829 views. Depending upon whose economic statistics you look at, the USA is either just entering a recession or about to. And when the USA sneezes the whole world catches a cold. A recession has traditionally spelt bad news for customers, employees and other stakeholders as companies cut back on their spending. Particularly spending on customer-facing activities. In spite of this, many companies still don’t survive. 2 Don’t cut back on marketing spend. But w...
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Optimizing the B2B Customer Experience | CustomerThink
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Optimizing the B2B Customer Experience. Business-to-Business Customer Experience Strategy for 2016 & Beyond. Dec 11, 2015 2,090 views. B-to-B Customer Journey Maps: New Wisdom. Nov 12, 2015 1,419 views. Making Transformational Changes through B2B Customer Experience Management. Oct 8, 2015 702 views. Solving Complex Challenges through B2B Customer Experience. Sep 10, 2015 830 views. Do Customers Experience Your Internal Collaboration — or Lack of It? Aug 6, 2015 493 views. Jul 9, 2015 591 views. Where Ca...
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Marketing Automation: Why it Doesn’t Replace the Need to Think | CustomerThink
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Marketing Automation: Why it Doesn’t Replace the Need to Think. Oct 4, 2013 50 views. BUT, there is also a dark side to marketing automation. By making the process to connect with customers more streamlined and robotic, there can be a tendency to forget to put ourselves in the shoes of the customer. Marketing is still about communication, and we have to focus on connecting with customers in the way that. Want us to. Here are three mistakes that some marketers make with marketing automation:. Prioritizing...
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The Sales Funnel is Dead | CustomerThink
http://customerthink.com/blog/the_sales_funnel_is_dead
The Sales Funnel is Dead. Oct 3, 2013 83 views. Article posted on September 17, 2013. On Direct Marketing News (DMNews.com). The sales funnel is dead. A circle of continuous engagement is born. We all grew up with the sales funnel. You know, the one where the company was in control and pushed the prospect through the sales grinder. Well, it’s dead. According to voice of the customer research we conducted,. The traditional sales funnel was created to “drive a sale” to closure. It worked&md...Given the tou...
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Differentiating on Customer Experience: Steps to Take Today | CustomerThink
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Differentiating on Customer Experience: Steps to Take Today. Jan 30, 2011 76 views. This isn’t surprising, since the process of Customer Experience Management can be complex. But just because it isn’t simple doesn’t mean that it can’t be straightforward. Or Customer Journey Mapping. Can also help you understand “what must be” to deliver the right touchpoints to the right customers at the right time, increasing engagement while driving loyalty and profitability. Viewed from the customer’s perspectiv...
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What is Customer Loyalty? | CustomerThink
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What is Customer Loyalty? Jan 28, 2011 370 views. One of my favourite bloggers and marketing guru, Seth Godin, has brilliantly summed up the impact of customer loyalty:. 8220;Loyalty is what we call it when someone refuses a momentarily better option.”. What is experience is your organisation offering to entice loyalty and maximise your customer retention? And we have also written extensively on the subject. Read our tips on How To Improve Customer Loyalty. Bull; Customer Loyalty. Colin Shaw has been rec...
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Customer Experience without Competence is Doomed! | CustomerThink
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Customer Experience without Competence is Doomed! Feb 9, 2015 43 views. The challenge of competence is one that every company must address. Knowledgeable and discerning customer service is more important today than ever. Consumers can get rudimentary questions answered online. Shoppers are so proficient in gathering information on their own that many don’t need much guidance until they’re just about ready to make critical buying decisions. Diminished staff capacity reduces the ability to build customer r...
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Don’t Silo-Out the Customer Service Department | CustomerThink
http://customerthink.com/article/dont_silo_out_customer_service
Don’t Silo-Out the Customer Service Department. Jul 16, 2007 2,316 views. When I ran customer service for a national cellular network in the ’90s, customer service was in a different location from sales, marketing and product development. We were only 250 miles away, but we might as well have been on a different planet. It would have been the same if we were in the same building. When I took over customer service, it was a new experience for me and I was amazed to discover two important things:. For exam...
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