equationresearch.blogspot.com
Equation Blog: January 2008
http://equationresearch.blogspot.com/2008_01_01_archive.html
Wednesday, January 23, 2008. 2007 Market Trends Report. 2007 Market Research Trends:. Market Research and Metrics. Key findings examined in this report include:. Companies are shifting their preferences and budgets away from traditional advertising and toward integrated marketing programs. While both agencies and brands feel that clients are more likely to drive demand, brands’ belief that clients drive demand is more pronounced. Posted by Equation Research. Subscribe to: Posts (Atom). Send us a note.
equationresearch.blogspot.com
Equation Blog: Mobile Web Usage Study
http://equationresearch.blogspot.com/2009/10/mobile-web-usage-study.html
Tuesday, October 27, 2009. Mobile Web Usage Study. Equation was recently commissioned by Gomez Inc. To conduect a study of Mobile Internet users. We talked to over 1000 consumers who access the web using their mobile phone and the results show that their is a lot of room to improve on consumers' mobile Internet usage experience. You can download the full report here. And here are some of the key findings. More than half of mobile web users are unlikely to return to a website that they had trouble accessi...
equationresearch.blogspot.com
Equation Blog: February 2008
http://equationresearch.blogspot.com/2008_02_01_archive.html
Wednesday, February 6, 2008. PAUL SOLDERA - INSIGHT BY DESIGN. Below is a link to Paul Soldera's blog called Insight By Design ( http:/ insightbydesign.blogspot.com. Paul worked for a large "boutique" marketing research and consulting firm in NYC up until a few months ago. He's a really bright guy and his blog has lots of great information. Check it out. Posted by Equation Research. Below is some info on a blog conference in NYC on April 4. It's $350 registration, see CK's blog entry for more information.
equationresearch.blogspot.com
Equation Blog: November 2008
http://equationresearch.blogspot.com/2008_11_01_archive.html
Monday, November 3, 2008. Value Meal Marketing Invaluable for Restaurants. Check out the great article by Kenneth Kein (khein@brandweek.com). Subway's $5 Footlong, McDonald's Dollar Menu and Outback's $9.99 "Steak the way you crave it" are among the deals that are keeping the restaurant industry in the black, per a new report from the NPD Group. Regardless, value menus help stop the hemorrhaging, Paul said. "Absolutely we've seen this work in the past. That's no surprise. In past recessions, ...Either wa...
equationresearch.blogspot.com
Equation Blog: July 2009
http://equationresearch.blogspot.com/2009_07_01_archive.html
Thursday, July 16, 2009. Making a difference for Myrtle Beach. We spend a lot of time thinking about ways to make research truly actionable and how insights can make a real-world impact on a client’s business. And while much of the work we do provides important information and guidance, it’s not every day that we can see (and quantify) the direct economic results of research - as was the case in a recent project for Myrtle Beach. Were eye opening to say the least. Referencing the data from our study,...
equationresearch.blogspot.com
Equation Blog: April 2008
http://equationresearch.blogspot.com/2008_04_01_archive.html
Wednesday, April 16, 2008. Pop Culture Pulls in Major Bucks. By David Lieberman, USA TODAY. Entertainment and sports heroes had only a so-so year in 2007 if you look at traditional. Yardsticks such as sales of tickets and discs. But their appeal as pop culture icons was stronger than ever, judging by sales of clothing, book bags, games, toys, food packaging and other goods emblazoned with licensed names and likenesses. List of the top 100 licensing companies. And Wall-E —. About 44% of cash spent on lice...
equationresearch.blogspot.com
Equation Blog: Making a difference for Myrtle Beach
http://equationresearch.blogspot.com/2009/07/making-difference-for-myrtle-beach.html
Thursday, July 16, 2009. Making a difference for Myrtle Beach. We spend a lot of time thinking about ways to make research truly actionable and how insights can make a real-world impact on a client’s business. And while much of the work we do provides important information and guidance, it’s not every day that we can see (and quantify) the direct economic results of research - as was the case in a recent project for Myrtle Beach. Were eye opening to say the least. Referencing the data from our study,...
equationresearch.blogspot.com
Equation Blog: October 2009
http://equationresearch.blogspot.com/2009_10_01_archive.html
Tuesday, October 27, 2009. Mobile Web Usage Study. Equation was recently commissioned by Gomez Inc. To conduect a study of Mobile Internet users. We talked to over 1000 consumers who access the web using their mobile phone and the results show that their is a lot of room to improve on consumers' mobile Internet usage experience. You can download the full report here. And here are some of the key findings. More than half of mobile web users are unlikely to return to a website that they had trouble accessi...
equationresearch.blogspot.com
Equation Blog: The real originators of social networking?
http://equationresearch.blogspot.com/2009/05/real-originators-of-social-networking.html
Wednesday, May 20, 2009. The real originators of social networking? Maybe not, but I think Coleman is on the money with this new campaign. Great idea and they were able to pull off the message that Coleman invented social networking without coming off as arrogant. This works for Coleman mostly because they are staying true to what the brand really stands for and what it means to people. It’s also nice that their core products don’t get lost in the mix. 8221; mentality, but misguided attempts can easily d...
thedifferenceengine.co
Who We Are — The Difference Engine
http://www.thedifferenceengine.co/team
FARRAH BOSTIC, FOUNDER. Farrah created The Difference Engine to help companies make better products and marketing by talking to real customers, face to face. She was trained first as an "ad man" and a journalist, then as a digital creative and strategist, then as a lawyer and finally as a researcher. As a result, she brings rigor to creativity and advocacy to customers, and smashes traditions that get in the way of greater empathy and meaningful change. For her complete CV, click here. Our preferred part...
