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ETO Consulting | What's Your Story

What’s Your Story? Every Business and Nonprofit Has a Great Story. Do People Know It? Why Will They Care? What Will Inspire Others to Engage. To know what is at your brand’s emotional core, we research the fundamental reason why people connect with you. We build a foundational brand story for you to guide your communications. Build a Content Platform. To create a sustainable strategy, we help you organize your team to deliver an ongoing stream of engaging and emotionally relevant content. ETO was establi...

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ETO Consulting | What's Your Story | eto-consulting.com Reviews

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What’s Your Story? Every Business and Nonprofit Has a Great Story. Do People Know It? Why Will They Care? What Will Inspire Others to Engage. To know what is at your brand’s emotional core, we research the fundamental reason why people connect with you. We build a foundational brand story for you to guide your communications. Build a Content Platform. To create a sustainable strategy, we help you organize your team to deliver an ongoing stream of engaging and emotionally relevant content. ETO was establi...

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2 services

3 blog

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5 stories can align

6 and excite

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9 what we do

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ETO Consulting | What's Your Story | eto-consulting.com Reviews

https://eto-consulting.com

What’s Your Story? Every Business and Nonprofit Has a Great Story. Do People Know It? Why Will They Care? What Will Inspire Others to Engage. To know what is at your brand’s emotional core, we research the fundamental reason why people connect with you. We build a foundational brand story for you to guide your communications. Build a Content Platform. To create a sustainable strategy, we help you organize your team to deliver an ongoing stream of engaging and emotionally relevant content. ETO was establi...

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eto-consulting.com

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Services | ETO Consulting

http://www.eto-consulting.com/services

Understanding who and what makes your brand unique in the marketplace is how we learn why people connect with you emotionally. We research this among internal and external audiences before building you a brand strategy framework to guide your organization going forward. Email, Blog, Social Content. Social Media, Storytelling Training. Sign up for our 5 Day Storytelling Course. Delivered to your inbox. Learn the key elements to gathering and delivering emotionally relevant stories as part of your marketing.

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How Nouns Influence Behavior Better Than Verbs | ETO Consulting

http://www.eto-consulting.com/2013/06/29/whats-more-powerful-a-noun-or-a-verb

What’s More Powerful, a Noun or a Verb? Posted by Tom Kuplic. On June 29, 2013 / Posted in Blog. Verbs drive the action in the sentence, and so when we are trying to change people’s behavior, it’s natural to focus on finding the correct action word to trigger a change. Recent research by psychologists in studies. With adults and children found that when it comes to altering behavior, verbs are not as powerful as nouns. How can this be? Are you a voter or do you vote? Characters from the beginning. Two Im...

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Two Important Reasons Stories Should Matter to Marketers | ETO Consulting

http://www.eto-consulting.com/2013/09/18/two-important-reasons-stories-should-matter-to-marketers

Two Important Reasons Stories Should Matter to Marketers. Posted by Tom Kuplic. On September 18, 2013 / Posted in Blog. When people have to justify the importance of stories to an audience, they frequently rely on a familiar story to convince people that humans were born to appreciate stories. It usually begins with a nod to how as kids we listened to stories our parents read to us, I call this the appeal to personal nostalgia. Give your brain a break. Instructional designers call the strain on our brain...

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Blog | ETO Consulting

http://www.eto-consulting.com/blog

Two Important Reasons Stories Should Matter to Marketers. Posted by Tom Kuplic. On September 18, 2013 / Posted in Blog. When people have to justify the importance of stories to an audience, they frequently rely on a familiar story to convince people that humans were born to appreciate stories. It usually begins with a nod to how as kids we listened to stories our parents read to us, I call this the appeal to personal nostalgia. What’s More Powerful, a Noun or a Verb? Posted by Tom Kuplic. Page 1 of 5.

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About Us | ETO Consulting

http://www.eto-consulting.com/about-us

President, Tom Kuplic PhD. Since completing his PhD in research on stories shared in times of change, Tom Kuplic has been keenly interested in the way people develop and use stories to give their lives more emotional meaning in our increasingly digital world. Tom founded ETO to help nonprofits and growing companies align their internal teams and connect emotionally with their targets by telling their best stories in surprising and exciting ways. Tonya McKenna Trabant MA. Delivered to your inbox. Built a ...

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ETO Consulting | What's Your Story

What’s Your Story? Every Business and Nonprofit Has a Great Story. Do People Know It? Why Will They Care? What Will Inspire Others to Engage. To know what is at your brand’s emotional core, we research the fundamental reason why people connect with you. We build a foundational brand story for you to guide your communications. Build a Content Platform. To create a sustainable strategy, we help you organize your team to deliver an ongoing stream of engaging and emotionally relevant content. ETO was establi...

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