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Changes in Latitudes, Changes in Attitudes: March 2011
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Tuesday, March 22, 2011. If I’m walking by a booth at a tradeshow and I look someone directly in the eye and they don’t look at me and not a word is spoken it’s really disheartening. Even if I’m not planning on stopping, a simple, “Hello,” would be nice. If I was thinking of stopping, it wasn’t very inviting to not get acknowledged. Have you ever walked into a restaurant, walked up to the host booth and had the host be having a conversation with two other hosts or servers, or better yet, the manager?
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Changes in Latitudes, Changes in Attitudes: February 2011
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Wednesday, February 16, 2011. The Importance of Your Health. This is an excerpt from a blog post that stuck me hard this morning. It is written by a woman named Brooke. I haven’t stopped thinking about it since I read it. It hits so close to home for a few reasons:. This isn’t a doctor telling me about how important my health is; this is someone who has experienced the consequences of forgetting that first hand. So here is Brooke's post:. Sugar can suppress the immune system. Sugar can produce a signific...
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Changes in Latitudes, Changes in Attitudes: News & Events
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Topaz International Works with Business Travel News 2011 Travel Manager of the Year, Michelle De Costa. We invite you to read about the Business Travel News 2011 Travel Manager of the Year,. Michelle De Costa, Global Travel Manager at Sapient. In the article Michelle describes what she has done to improve Sapient's travel program, including working with Topaz International to audit Sapient's travel agency and on-line tool to discover where errors were occuring and how they could be improved. At Topaz we ...
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Changes in Latitudes, Changes in Attitudes: April 2011
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Thursday, April 28, 2011. I am very excited to announce my re-designed blog! I have been wanting to do this for a while but wanted to find the right person to do it. I can't say enough good things about my blog designer 733 Custom Blog Design. Kim was amazing. She re-designed the blog quickly, was creative, and knew what I wanted with me barely having to tell her. I highly recommend her to anyone looking to re-design their blog. Wednesday, April 20, 2011. Consistency within culture at least? Luckily, I w...
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Changes in Latitudes, Changes in Attitudes: Creating Content That Builds; Not Sells
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Thursday, July 7, 2011. Creating Content That Builds; Not Sells. I try to focus on engaging our clients from the moment they see the subject line of the e-mail. There are many people that delete e-mails without opening them, so at least give yourself a chance by making the subject line worth opening. 8226;Let me unsubscribe! 8226;Always have a call to action and multiple ways to reach you! It’s the language you use, the way you write, the way you format your e-mail…it all affects believabilit...I actuall...
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Changes in Latitudes, Changes in Attitudes: August 2011
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Wednesday, August 31, 2011. GBTA 2011-Denver, CO. One of the challenges we face at GBTA is that we are a very small fish in a very big pond. Our booth is much smaller than many of the other participants, mostly very large companies in the travel industry. This year we tried to fly blue balloons with our logo high above our booth to help people find us, but I think even those may have gotten lost in the mix. PS: This is ahr yeahr, Red Sawx aull the wahy. Friday, August 5, 2011. So what’s happened? Take fo...
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Changes in Latitudes, Changes in Attitudes: The Psych of Social
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Thursday, September 22, 2011. The Psych of Social. I mean, I studied it a few summers ago, wrote an e-book about it, and am in charge of social media strategy at my company… so I guess I’m an ‘expert’ too? Do you get a certain ‘self worth’ out of your friend count increasing? Do you think you have something to gain from connecting with this person? Do you feel it is ‘pointless’ to accept them? Do you feel too good for them? How is the shyest person you ever knew up-dating their status 50 times a day?
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Changes in Latitudes, Changes in Attitudes: October 2011
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Thursday, October 6, 2011. What we can learn from the 2011 Red Sox. Now that some time has passed, I can finally talk about my beloved Red Sox and their down fall. After realizing it was bound to happen, it’s even more disappointing. Something happened to the team this year; the organization made me sad and disappointed. In the spirit of learning from my own mistakes and others here’s what I think we can learn from the 2011 Red Sox:. Money doesn’t buy talent…or World Series:. The amount of passion and en...
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Changes in Latitudes, Changes in Attitudes: January 2011
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Monday, January 31, 2011. Snapshot Vs. Full Length Motion Picture. I recently wrote a letter to our clients about the importance of auditing continuously that I’d like to share as a blog entry. Often times I am asked by clients, “How long should we audit for? 8221; This question holds an answer I am truly passionate about and I would like to convey my thoughts to all of you. We look forward to working with you and developing a relationship in the months to come.". All my best,. Thursday, January 13, 2011.
SOCIAL ENGAGEMENT