etrafficdirector.wordpress.com
About | Musings on Traffic
https://etrafficdirector.wordpress.com/rethinking-traffic
I’m Cole. I was a Traffic Manager with the San Francisco Bonneville/Entercom cluster for 10 years. I’m on a. To help radio companies build Traffic Departments that are not only more cost efficient, effective and innovative, but deliver higher performance as well. Additionally, I am a Contributing Editor for TDGA.org. I am also a musician. An artist. A runner. Sorry, the comment form is closed at this time. Sign up for blog updates and exclusive content not published here. Just enter your email address.
etrafficdirector.wordpress.com
Musings on Traffic | Page 2
https://etrafficdirector.wordpress.com/page/2
Is it possible to fly the pigeonholing coop? Spend some time observing and recognizing the boundaries that already surround you and the perception of you. Often, It’s easier for your manager to stay with what is easy and safe rather then letting you move up. You have to make it more compelling for the company to move you than to leave you parked right where you are. How do you do that? Think process … not experience. Seek an edge…. Do you know the difference between CPM, CPC and CPA? Traditional media (t...
etrafficdirector.wordpress.com
The case for outsourced (private) hubbing | Musings on Traffic
https://etrafficdirector.wordpress.com/2011/08/13/the-case-for-outsourced-private-hubbing
The case for outsourced (private) hubbing. These companies are larger however. Perhaps the internal hubbing model works just fine if you have 25, 50 or 100 stations. Larger companies can make it work because they have enough stations and people to scale it. But what if you only have 15 stations? At this level, there really is no room to scale and gain efficiencies or reduce costs. So how do smaller companies keep up and level the playing field? Outsourcing has succeeded because of its ability to reduce r...