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Eureka! Insights - Home

Eureka! Insights helps clients understand how real people use and experience their products, the types of people who use their products, and opportunities for product improvement.

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Eureka! Insights - Home | eurekainsights.com Reviews
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Eureka! Insights helps clients understand how real people use and experience their products, the types of people who use their products, and opportunities for product improvement.
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Eureka! Insights - Home | eurekainsights.com Reviews

https://eurekainsights.com

Eureka! Insights helps clients understand how real people use and experience their products, the types of people who use their products, and opportunities for product improvement.

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Eureka! Insights - Services

http://www.eurekainsights.com/services/index.php

Insights provides clients with a full range of user research services. We identify the most appropriate research method for the project, plan and handle all the logistics for the study as needed, conduct the research, deliver quick findings, and present a detailed report of findings and recommendations. Our research findings may cover topics such as:. Usability – How easy is it to use the product? Usefulness – How well does it meet user needs, desires, and expectations? Do they want to use it?

2

Eureka! Insights - Clients

http://www.eurekainsights.com/clients/index.php

Clients and industry experience. Our most recent clients include Facebook, Twitter, Sephora, eBay, and Wells Fargo. Over the last decade, Beth Leber, Founder and Principal of Eureka! Insights LLC, has served the following clients:. Boise Cascade Office Products. Design or research consultancies. Terry Swack Design Associates. Monterey County Convention and Visitors Bureau. Oklahoma Gas and Electric. Erik Ojakaar, Senior Manager of Mobile Research, eBay. AnneLise Dolan, Owner / Director, Sequence. She has...

3

Eureka! Insights - FAQs

http://www.eurekainsights.com/faqs/index.php

Where exactly are studies conducted? Studies may take place in any number of locations: a usability lab, a focus group facility, out in the field (eg, in homes, offices, or stores), or in a client conference room. How do you find your study participants? Are participants paid for their time? How much research should a company conduct, and when? What’s the story behind the name Eureka! I have found it!

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Eureka! Insights - Home

http://www.eurekainsights.com/index.php

Insights uses a variety of qualitative user research methods to provide clients with strategic, actionable user insights. Learn more. Include Facebook, Twitter, Sephora, eBay, and Wells Fargo.

5

Eureka! Insights - About Us

http://www.eurekainsights.com/about/index.php

We use a variety of qualitative user research methods, depending on the questions being addressed and the stage of the product developent life cycle. Methods we use most frequently include traditional lab-based usability testing, concept testing, ethnographic field research, and participatory design. We are also experienced in conducting focus groups, heuristic evaluations, card sort exercises, eye tracking studies, and competitive benchmark testing. Beth Leber, Founder and Principal of Eureka! User rese...

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Sharing Best Practices | Preston Smalley

http://www.prestonsmalley.com/resume/conferences/sharing-best-practices

Darr; Skip to Main Content. No Comments ↓. Creating a System to Share User Experience Best Practices at eBay. As presented at SIGCHI 2005 Conference [ DOI Bookmark. EBay User Experience & Design Group. 2145 Hamilton Ave, San Jose, CA, 95125. Increasingly, organizations are looking for ways to use technology to document and share information in order to increase effectiveness and foster a sense of community [ 1. As one example of a community of practice [ 4. The process for sharing best practices was inef...

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